Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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Review summary
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Reviews shaping this summary
This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
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Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and effic... See more
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Company details
- #47 of 92 best companies in Baby shop
- #2 of 2 best companies in Nappy Service
- #51 of 65 best companies in Toiletries Shop
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2k reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Very reliable company
Very reliable company. Always helpful & prompt with queries. Great products.
18 September 2025
Reply from Mypura.com
Hi Rachel,
Thanks for leaving us a review. We're glad to hear that you're loving our service and products. Thank you for the kind words and helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Our best experience of the sustainable nappies
We tried a range of more sustainable nappies and these ones were the most reliable and best fit. Decent value and reliable too. The one downer is their wipes don't come out of the pack easily when pulling with one hand, which is a recurrent pain in the middle of nappy changing.
18 September 2025
Reply from Mypura.com
Hi Nick,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies. However we're sorry that you're finding it tricky to remove our wipes from the packs. I want to reassure you that we are listening and are already working on updating our pack design to make this easier going forward.
We really appreciate your feedback.
Warm Regards,
The Pura Team
We really rate these nappies
We really rate these nappies (and pull ups). They are much kinder on our baby's skin that many other brands.
The subscription service is great - super speedy delivery and easy to amend.
Customer service has always been great too - very quick responses and very helpful.
As the nappies come in bulk, I thought it would be a bit of a pain if baby moved up a size and we still had lots of nappies to get through, but we have never had a huge amount left over as babys often sit between sizes for a while so you can prepare. If we do have anny leftovers we donate to charity.
The only thing I would add is that Pura appeared to stop doing Size 4 pull ups and start at size 5 now instead.
18 September 2025
Reply from Mypura.com
Hi Lucy,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our nappies and nappy pants. We purposefully don't use any chemical nasties to ensure that they're gentle on even the most sensitive skin. Thank you for the kind words about our customer service too. We're always happy to help however we can!
Thank you for sharing your interest in a smaller nappy pants size too. I want to reassure you that we are listening and always looking at ways to expand our product line up, so we will take this on board.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fairly good but hated the blowouts!
Love what the brand stands for good quality, chemical free soft diapers but hated the fact the my little one would get blowouts most of the time! The diapers would wedge into his buttocks!
18 September 2025
Reply from Mypura.com
Hi Simz,
Thanks for leaving us a review. We're glad to hear that you're loving Pura and thank you for the kind words!
However we're sorry that your little one experienced blowouts with our diapers. When this does occur this is usually due to the sizing not being quite right, usually when it's time to size up. This should hopefully resolve any issues with leaks or blowouts!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Really impressed with the nappy…
Really impressed with the nappy recycling trial in Bristol. Customer service answered questions really quickly and it makes such a difference to have nappies collected from home.
18 September 2025
Reply from Mypura.com
Hi Georgina,
Thanks for leaving us a review and for being part of our Pura NappiCycle Bristol trial. We're thrilled to hear that you're enjoying being part of it. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Best nappies
Great products, we have been ordering nappies and nappy paints for the last 3 years for two babies.
18 September 2025
Reply from Mypura.com
Hi Fiona,
Thanks for leaving us a review. We're thrilled that you're enjoying our products and thank you for being a Pura customer for so long!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fantastic products
Both nappies and wipes are fantastic. Especially the super soft, super absorbent nappies!
Customer service is also outstanding!
18 September 2025
Reply from Mypura.com
Hi Nicole,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products. Thank you very much for the kind words about our customer service too. We're always here if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Fast and efficient service with both…
Fast and efficient service with both the order and the delivery. The boxes were received in excellent condition too
18 September 2025
Reply from Mypura.com
Hi Janet,
Thanks for leaving us a review. We're thrilled to hear that you've had a great experience when ordering and from our speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Environmentally responsible products
We tried puras nappies and wipes. The nappies are fab, so soft against little ones bottom! The wipes are very environmentally friendly which i love, however when you take a wipe out of the packet it was 50/50 whether it would come out or rip/tear into small pieces. Manageable most of the time but exasperating when you have a poinami to deal with. I guess this is the tradeoff for being flushable and "green" (i can genuinely believe theyre flushable and biodegradeable because they disintegrate even during use) but i probably wouldn't use the wipes again because of the "rip-ability"
18 September 2025
Reply from Mypura.com
Hi Bex,
Thanks for leaving us a review. We're glad that you're enjoying our nappies and that they're working so well for you and your little one!
However thank you for sharing your experience of our wipes. I want to reassure you that we are listening and taking this on board.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Its non toxic and absorbs really well…
Its non toxic and absorbs really well that why buying this product but there is one problem that they have pants from size 5 above 12kg you should also he panties in size 4 like others brands because toddler of this age make it very difficult for us to put them in nappies
18 September 2025
Reply from Mypura.com
Hi Kanza,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies. We do really appreciate the feedback regarding our nappy pants sizing and that you would like a smaller size of these. I want to reassure you that we are listening and will take this on board.
We really appreciate the feedback.
Warm Regards,
The Pura Team
Great product easy to order a d really…
Great product easy to order a d really swift smooth user experience
18 September 2025
Reply from Mypura.com
Hi Lindsley,
Thanks for leaving us a review. We're thrilled that you're loving our products and easy to use and speedy ordering experience!
We really appreciate your feedback.
Warm Regards,
The Pura Team
We have had a very good experience
We have had a very good experience, very prompt delivery especially if need to order it quickly. Good delivery with good notifications and time slots. The nappies are really soft and absorbent.
18 September 2025
Reply from Mypura.com
Hi Andrew,
Thanks for leaving us a review. We're glad to hear that you've had a good experience with us and our free next day delivery. We're thrilled that you're enjoying our nappies too!
We really appreciate the feedback.
Warm Regards,
The Pura Team
The products are amazing and the…
The products are amazing and the customer service is great too!
18 September 2025
Reply from Mypura.com
Hi Francesco,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and thank you for the kind words about our customer service. We're always happy to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Agostina,
Thanks for leaving us a review. We're glad to hear that out nappies are working well for you and your family. We wanted to make our nappies as sustainable as possible, all without compromising on performance!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Just writing a review now as I can now…
Just writing a review now as I can now longer find the eco degradable pet wipes for sale. Had previously bought these in multiple packs for delivery which was great. They lasted ages and loved the big sized wipes. Hoping they’re back for sale soon.
24 November 2024
Reply from Mypura.com
Hi Caroline,
Thanks for leaving us a review. We're glad to hear how well our pet wipes have worked for you. We unfortunately no longer sell this product however I want to reassure you that we are listening in case we are able to bring this back in the future!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Excellent customer service
Excellent customer service when my subscription parcel of nappies didn't arrive. Thank you.
26 September 2025
Reply from Mypura.com
Hi Robyn,
Thanks for leaving us a review. We're glad that our friendly customer service team were able to help when something wasn't quite right. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very happy with the product and…
Very happy with the product and customer support, good value for money for a premium product.
24 September 2025
Reply from Mypura.com
Hi Julia,
Thanks for leaving us a review. We're thrilled that you're happy with our products and thank you for the kind words about our customer service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
One of the best nappy brands
Mypura nappies are great, my daughters never had a rash whilst using Mypura nappies. They are good quality, no smell. Your child won't have any accidents if they are put on correctly (little wings are out) and you change regularly. I was using Japanese nappies before as they were the only ones that did not give rash and they used less chemicals. I was very pleased when I was recommended to try Mypura by another mom. I like the subscription option and if you about to run out you can always order extra and they will be delivered the next day. They are also in competition with high street nappies price wise. The most important thing you child's skin friendly. And I can say 100% that they keep your child's bum rash free because when we were abroad and I needed to purchase one of the high street popular brands my child has a rash the next day. I recommend to any who is about to be a parent.
18 September 2025
Reply from Mypura.com
Hi Ernesta,
Thanks for leaving us a review. It's great to hear how well our nappies are working for you and your little one. We're thrilled that you're enjoying our handy subscribe and save service too. We wanted to make it as convenient as possible so that you receive deliveries when you need them, all while saving some pennies!
Thank you again for recommending us to other soon to be parents too.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Poor customer response
Unfortunately, your customer service response to my complaint on your courier delivery service felt very dismissive. This was in spite of my clearly stating that I was very disappointed that my nappies were not delivered to the door, and my inability to be more mobile due to a C section. Very disappointing indeed.
18 September 2025
Reply from Mypura.com
Hi Rebecca,
Thanks for leaving us a review. We're really sorry that your complaint regarding DPD was not handled in the best possible way. Our customer service is very important to the team here at Pura as we always strive to be as helpful as possible when things aren't right.
We do want to make things right for you regarding this and one of the team will reach out to you shortly.
Warm Regards,
The Pura Team
The only wipes I kept buying over and…
The only wipes I kept buying over and over, no nasties, sturdy and giving me peace of mind knowing they have no plastic.
18 September 2025
Reply from Mypura.com
Hi Carolina,
Thanks for leaving us a review. We're thrilled that you're enjoying our wipes. We purposefully only use the most gentle ingredients and no chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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