Northbound Reviews 

I rented a car in website of Northbound with a full coverage insurance; however when my husband and I came to Iceland, I had to buy another insurance of the rental car company with a really ridiculous reason that the insurance of Northbound wasn’t accepted. I had to buy another insurance or I had to deposit with the amount of €2500. We didn’t understand why the rental car company and the Northbound had no link or connection together. We didn’t know whether we had been cheated by 2 seperate companies or not.
What an unpleasant experience!!!
No recommendation !

Hello Ivan,

Everything worked out great. We were actually a large group of 20 and we have rented 5 vehicles from your company, and we got icked up at the airport and brought to your rental location in timely manner. What made the experience even better was that when we have arrived there were 5 red Subarus waiting there for us. That was a nice touch and it made it easier for us to follow each other to and from our visiting destinations. Great service even better staff.

We had a fairly good experience. The pickup process is a little confusing with the crowd of people standing at the entrance to the terminal. We rented a Yaris but through some mistake they had us signed up for a Toyota Land Cruiser. We decided to accept the change which was problematic because of the narrow roads and cramped parking spaces at hotels and tourist sites in Iceland. The vehicle they provided had obviously not been detailed following the prior rental. There were dirty floor mats and clumps of dirt on the carpet in the cargo area. The wind shield was also poorly cleaned with excessive streaking on the inside and a difficult to remove hard water like stains covering the outside surface. Made for difficult driving when driving into the sun. Once I was able to clean the windshield, the vehicle ran well and provided comfortable touring of the island.

We used northbound.is to compare many rental sites and make our decision for our campervan in Iceland. It was a very helpful and useful tool. Their customer service is excellent as well.

I have nothing but good things to say about my experience with northbound. The online booking process was easy and had some of the best prices I found. A shuttle came to pick us up from the airport and took us to the pickup location. The pickup process was seamless, efficient, and easy. Our shuttle driver was friendly and gave us the rundown of how to drive in Iceland. Overall experience was a 10/10!

Great service overall, fast transfer from and to airport, very friendly team, smooth transaction.

Excellent experience - everything went smoothly, highly recommended.

Everything went smooth. Highly recommended.

Great car for a very reasonable price compared to other firms

I rent the Subaru Forester Automatic to perform a road trip of the Island. The car was clean and didn't encounter any issues during my rental. I add also a roof box and this was useful with all the luggages of a family of 4 and camping stuffs.
Car is great and offer speed control which is very useful to avoid speed fines when driving on Road 1

Everything was awesome the only thing that i mention is that the insurance is not returned after the car checked that is ok. And also they did not informed me from the beginning for this.

Zero problem : Good team, good vehicle, reasonable price, great experience,

The north bound web site suggest to rent a SUV to go on the F roads,i.e moutains roads, but it is just impossible, and not covered by any insurance. You ll need a real powerful 4x4 for that.
So better to rent a 2x for N1 and gravels roads. Or take a SUV for more confort and to drive quicker on gravel roads.
Car rentals is so expensive in Iceland, don't waste more money by following the fake suggestions.

It was even more than we expected, fully equipped with a panoramic rooftop and the whole process to get the car was easy and quick, the staff was friendly and explained everything in detail.

We chose Northboun.is because it offered the best price, overall.
We found a company which was reliable and with a truly remarkable customer service.
In particular I'd like to stress how supportive they have been in regard of Pickup and Drop-off Service and also the kindness they shown providing us with an extra sleeping bag for free.

The Van was very clean and perfect in terms of efficiency.

We had an outstanding experience with Northbound! Anna took amazing care of us. Our trip was fantastic! The car was brand new! Thanks

Overall, a good experience. I was a little nervous when I arrived very early in the morning and there was no one from Northbound to pick us up. Took about 30 minutes before someone arrived. I had called two of the phone numbers for Northbound from the airport and wasn't able to get anyone on the phone. Also, it would be helpful to have a larger sign saying "MyCar" near the entrance to the drop off driveway to make it more clear where the car needed to be returned.

Great location outside the airport.
The shuttle pick up was quick and also the car pick up.
Staff is really helpful and provided all the information required.
I would recommend always!

We used the northbound booking service to get a car in Iceland and everything went super smoothly. We showed the car company our voucher and everything went well from there! Northbound is easy to use and trustworthy and brings some transparency to the rental car business!