On the Beach Reviews 

977
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

977 reviews

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1-star

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3.7

All reviews

(977)

902 reviews in the last 12 months

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Rated 1 out of 5 stars

Been trying to get in in touch with OTB…

Been trying to get in in touch with OTB for the last couple of months as my holiday is on the 15th of June to Dubai through Emirates and nobody has heard anything in regards to if it’s going ahead, which can’t be possible as it’s going against the FCDO. Under the Package Travel Regulations I am entitled a refund and a cancellation as it goes against the UK government! But you as a company are avoiding this and can be done for this. I think it’s unfair you have not let us know it’s very short notice to not hear anything. My insurance is void so I would prefer if the holiday was cancelled and I was issued a full refund, when will people and myself know what’s going on?

Most company’s have cancelled and refunded way in advance. I.e love holidays & emirates package holidays. You are the only company that is letting people down and not giving any information and playing it safe. Also your chat box on the app is horrendous you can’t speak to anyone but sunny and finally when you do get to speak to someone they are withholding information it’s fustrating!
This is causing me a lot of anxiety please let us know

People need to make arrangements before we go on holiday so I would hope to hear back with some information on what’s happening.

28 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Zaynah,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

We would be happy to assist you, but unfortunately, we don’t have enough information to locate your booking. I have requested more details from you, so please respond if you would like assistance with your booking.

Thank you
Andleeb - On The Beach

Rated 1 out of 5 stars

They changed the airport I leave

They changed the airport I leave from and coming back to my original airport. My car will be parked at my original airport. Try live Chat it just keep going over and over. tied ringing and it just takes you to live chat

28 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Mr Green,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

We would be happy to assist you, but unfortunately, we don’t have enough information to locate your booking. I have requested more details from you, so please respond if you would like assistance with your booking.

Thank you
Andleeb - On The Beach

Rated 4 out of 5 stars

Booking was easy

Booking was easy
Price was good
COMPLAINT - could not apply the €100 discount code to my booking 😒 can you tell me if you can apply it now please

27 May 2026
On the Beach logo

Reply from On the Beach

We appreciate your feedback. We're sorry you couldn't apply the discount. We're unable to apply it post-booking.

Rated 1 out of 5 stars

Yet again another review because of the…

Yet again another review because of the customer service was told someone will get back to me in 72 hours and it’s been over 4 days to wait for an agent to pick up my passenger name change and still nothing

26 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Kenneth,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

We would be happy to assist you, but unfortunately, we don’t have enough information to locate your booking. I have requested more details from you, so please respond if you would like assistance with your booking.

Thank you
Andleeb - On The Beach

Rated 1 out of 5 stars

Most of staff bar was rudely.My kids…

Most of staff bar was rudely.My kids was food poisoning.I lost my property from my room and I was ignored on reception.Snacks bar on the pool always empty for drink you can take drink upstairs in the pub .Was one girl on reception on my check out day .Went I ask for taxi to go airport she’s said I have my break you have to wait.So rude!!!!I need taxi for 20:00 but because her break and non another staff I was almost late to my flying.NO ACCEPTABLE

25 May 2026
On the Beach logo

Reply from On the Beach

Hello Piotr Kunicki,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

We’re truly sorry to hear that your holiday didn’t go as planned. We understand how frustrating and upsetting this can be, and we want to make it right. Please take a moment to fill out the form below and provide as much information as possible so we can better understand the issue. You will need to attach any relevant photos or receipts with this form, as we cannot accept them later in the process.

A member of our team will review your feedback, and we aim to resolve the issue within 28 days. Our team will need to follow up with you, so please ensure your contact details are accurate and use the email address associated with your booking. Please note that we can only address your complaint if you are the lead passenger.

https://onthebeachuk.zendesk.com/hc/en-gb/requests/new?ticket_form_id=31071760293265

I apologize for any disappointment you've experienced. We hope you will reconsider using our services for your future holidays, as we continually strive to enhance our customer experience.

Thank You
Andleeb - On The Beach

Rated 5 out of 5 stars

Everything about booking the Holiday is…

Everything about booking the Holiday is so straight forward. All done in a matter of minutes.
However, I ran into a problem verifying the flights. I could not get thru to Customer Support. A phone number would be brilliant because not everyone is tech savvy !!

24 May 2026
On the Beach logo

Reply from On the Beach

We appreciate your positive feedback regarding the booking process. We are sorry to hear you experienced difficulty reaching customer support for flight verification. We are always working to improve accessibility for all our customers.

Rated 1 out of 5 stars

Booked a holiday today

Booked a holiday today, the dates changed as I booked even though I had selected the right ones, apparently if you have flexible dates ticked it can change it, I thought it couldn’t once you had chosen. I need to change the dates, I want the exact same holiday just 3 days earlier. Cannot speak to anyone? And sunny the bot cannot help as he doesn’t have my query and there is no one to talk too. I’ve been trying since the moment I booked it (within hours of agents too) and it’s been less then 24 hours since booking, how can no one be available to help?

27 May 2026
Unprompted review
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Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Full refund not received for cancelled flights

Sun express cancelled my flights to Turkey.
I had to go days not knowing if I was getting a refund and could only talk to the AI chat which was useless.
After complaining on here the refund has been processed.
On the beach have kept £164.00 of the payment I made for the flights.
I have no way of talking to anyone and the chat bot is no help.
Do not put yourself through the hassle and money loss with on the beach if something goes wrong with your holiday.
TRUST PILOT ASKED ME TO PROVIDE MORE DETAILS SO YOU COULD LOOK INTO MY REVIEW IN MORE DETAIL.
ALL DETAILS REQUESTED HAVE BEEN PROVIDED. BOOKING REFERENCE AND DATE OF HOLIDAY ETC.
THIS US YET AGAIN WHH YOU HAVE BEEN GIVEN 1 STAR.
THE AI BOT CAN NOT ANSWER MY QUESTION SO THAT'S ANOTHER COMPLAINT I AM GOING YO HAVE TO MAKE AND WAIT 28 DAYS FIR A RESPONSE

25 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi there, 

We can  look into this for you, I cannot see any booking details added to the review therefore we would need you to reach out via the chat service so we can assist further

Thank you 

On the beach

Rated 1 out of 5 stars

Second review! Terrible communication.

Second review!

Appears if you write a bad review you get a response here!

So this is me replying to my last post as I wrote about a holiday to Eygpt ive booked but youve said its Spain!

Ive booked to go away 11/02/27 to Hugahda. The hotel have no confirmation we are coming. So we cant upgrade our room. OTB only offered "standard rooms" which stated it accommodated 7 people. After speaking to the hotel directly they've said we wont fit in the two standard rooms ive booked. So how are we ment to get a bigger room with no confirmation? OTB you cant send information to a hotel a week before we are due to go! What happens if the hotel is fully booked? We risk getting sent somewhere else that might not be suitable for the 7 people going. I would love to cancel sonething that I'm not even sure is going to be going ahead but im tied into a payment plan. Cancellation fees are £2,300!

You also keep replying saying to contact you! There now way of speaking to someone. The AI Robot is useless. I suggest someone contact me as ive already raised a fraud investigation with my bank.

Here's the reference for the holiday in question. MYB15121208B. Are you looking into this booking? Im duento make a payment soon which I dont want to do as the hotel have no confirmation im coming! If you coulf update me please. As if we dont have confirmation id like to cancel.

When will the hotel know we are coming? The two rooms that where offered wont fit us all it ( the hotel have confirmed this) but i cant upgrade with them as they have no confirmation we are coming. I dont want to upgrade with OTB as its double the price the hotel are asking for.

Id like a response regarding the rooms which were offered on booking? It said 2 rooms for 7 people. It was a good job I messaged the hotel as they've said these rooms will not fit us all in! Which means we now have to pay for bigger rooms. The hotel directly said we can upgrade when they have confirmtaion we are coming! But if youre saying that wont be a week until we go, how are we guaranteed to get bigger rooms?

27 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Tara

Thank you for taking the time to leave us a review, I hope you are well

Please allow me to apologise for any concern caused, however I can assure you that you have absolutely nothing to worry about 

We work through the hotel supplier, rather than the hotel directly - the supplier then sends over the customer details to the hotel in the week leading up to departure. This is the case for all our hotels and it is entirely normal that the hotel won't have your details at this stage. Essentially there is a booking for you with the hotel on your dates - it simply doesn't have your details attached to it just yet

This is a policy to ensure that we have more leeway if we need to change or cancel a hotel booking and ensures that we have more time to do so without the customer incurring additional cancellation or amendment charges

I have checked your hotel booking on the suppliers site, and everything is confirmed and good to go, and everything indicates there will be absolutely no issues when you arrive

If you need anything else at all please do not hesitate to get in touch

All the best
Joe - On the Beach

Rated 1 out of 5 stars

there is no communication with this…

there is no communication with this company,live chat is a bot, anything goes wrong you leave a message and they say they will reply next week if your lucky. I gave up after 2 hours with the bot, you've been warned.

26 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Horse7, 

Thanks for leaving your review.

We’re sorry to hear you’ve been frustrated with your support experience and appreciate your feedback.

Sunny is designed to assist with  queries quickly and efficiently and, in most cases, is able to successfully resolve queries without the need for further support. However, if Sunny is unable to assist with your specific query, the chat will direct you through to one of our customer service advisors for further help.

We understand that some situations require additional support, and we’d ask that you please return to the live chat so your query can be reviewed and routed appropriately if needed. Many commonly asked questions and helpful information can also be found on our Help Centre at On the Beach Help Centre.https://help.onthebeach.co.uk/hc/en-gb

Kind Regards,

On the beach

Rated 5 out of 5 stars

On the beach makes it easy to pick and…

On the beach makes it easy to pick and choose a holiday that suits your preferences whether that's where, who, when or whatever, impossible to not find your ideal holiday at a price that suits you

24 May 2026
On the Beach logo

Reply from On the Beach

Thanks Philip! Brilliant to hear we've made finding your ideal holiday so straightforward. Pick, choose, book, and off you go – that's exactly what we're all about 😎✈️ Hope you have an amazing time!

The Team at On the Beach

Rated 5 out of 5 stars

Really easy to book and have all…

Really easy to book and have all information I need

26 May 2026
On the Beach logo

Reply from On the Beach

Thanks Kila! Booking made simple = more time for holiday daydreams 🌞. So pleased everything was straightforward and you had all the info you needed.

The Team at On the Beach

Rated 1 out of 5 stars

Customer’s welfare of no concern whatsoever…

We have a holiday to Dubai booked through On the Beach departing 6th July, and due to the escalating tensions and instability in the Middle East, we no longer feel comfortable or safe travelling. The situation is causing genuine distress and anxiety for our family, yet trying to contact On the Beach has been nothing short of impossible.

Their “live chat” is effectively just a loop of automated responses that goes nowhere, and there appears to be no accessible way to speak to an actual human being about a serious concern affecting customers’ wellbeing and travel decisions. For a company dealing with people’s holidays, money, and safety concerns, this level of customer service is completely unacceptable.

We fully appreciate that policies and terms exist, but customers should at the very least be able to communicate with someone when world events create understandable fears about travel. Instead, we’ve been left feeling ignored, trapped, and incredibly frustrated.

At a time when reassurance and support matter most, On the Beach has provided neither. We expected far better from a major travel company.

26 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello David, 

Thank you for taking the time to leave your review.
We are really sorry to hear you are worried about your holiday
We are working closely with the airlines to get updates regarding Middle East travel.
As the airlines continue to update, we will be in touch
If your holiday does unfortunately have to be cancelled, we will contact you as soon as we know

Kind Regards,

On the beach

Rated 5 out of 5 stars

Having booked with on the Beach…

Having booked with on the Beach numerous times we find them to be an excellent company,keep your informed every step of the way and always available to answer any questions, they have a very efficient help line and allow very favourable monthly payment plans and have special treats for their customers. we are 2adults 2 children thank you X

20 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your wonderful loyalty and kind words! It's brilliant to hear that our step-by-step updates, helpful team, and flexible payment plans keep making your family holidays stress-free. Those special customer treats are just our way of saying thanks for choosing us again and again 😊. Here's to many more amazing getaways for all four of you!

The Team at On the Beach

Rated 1 out of 5 stars

What an absolute joke

What an absolute joke. Tbh I've used on the beach previously and it was a nightmare don't know why I booked again through on the beach as this is awful. I won't be using on the beach EVER again.
Booked Holiday in February for September, I'm now medically not allowed to fly or attend holiday so want to cancel it. I've been trying to contact OTB for a over month, Via your crap robots that don't ever connect to a live agent or say that live agents are not open. The robot keeps referring me to the same questions and even your customer service line diverts to a robot.
I've sent multiple emails all ignored I've made 2 complaints both ignored and your still trying to collect payments and then emailing me asking me for action required.
I've even replied to a letter stating if you need help email a different email address and someone will call back to discuss NO-ONE has called back. What a surprise!!!!
I've cancelled my flights directly with easyjet and you have said they haven't done it so can't refund me. Easyjet have sent me emails and confirmed that these flights were cancelled and refunded back to OTB to be refunded back to me on 12th May over 2 weeks ago!!!! OTB have said this hasn't happened surprisingly again not heard from anyone at OTB. This is now theft and I have reported to trading standards. I WILL NEVER USE ON THE BEACH AGAIN.

Absolutely disgusting and awful customer service
MYB14898807B added for another none reply. You have my email address and contact details also.

26th may you have replied on trust pilot.....Lovely that you reply on trust pilot but not through any other means of correspondence.
My reply instantly on 26th may
I'm replying to you on here as on the beach appear to ignore any other correspondence. I've replied to your email that you have sent and still no reply or refund. Easyjet have refunded my flights back to you. You only have to refund back to me it's really not that difficult this is now not only a bad representation of customer service but also theft of which I have reported you to trading standards for them to investigate.....
2 hours ago I wrote this and uve apprantly replied (not yet received thou) Why are you not replying to my customer service emails or my complaint???
It's just awful
4th June update..... Still all being ignored still no refund and the email that you have said you replied to.
.. was another automated response telling me to please contact your live chat customer services. Basically another robot referring me back to a robot.
I'm genuinely getting sick of the no correspondence. The customer service is absolutely dreadful. Your website and app all state refunds are processes within 4 days..... Why haven't you actioned my refund, any wallet credit that was added for my holiday being reduced after id booked (I want that returned to me directly not as credit as I'll never use OTB EVER AGAIN. )
My booking has been cancelled down so it is only showing the flights brilliant but they need to refunded along with wallet credit and what I have paid towards the a holiday that medically I'm not allowed to travel for. As per your email reply 3 weeks ago "please contact easyJet directly explaining your reasons.When they have cancelled your flight we at OTB can get all flights and what you have paid refunded back to you.....
So why haven't you done this ?????shambles of a company, me the customer is constantly having to contact you for any update and your ignorance is just just disgusting. No refund, no correspondence,no customer service in the form of a human what is this company. I look forward to a reply here. I won't be giving my bank details but you have all my details,booking reference that links me to this booking and also multiple emails and bank details there is no excuse to not have this sorted
As a matter of urgency......
4th June reply....
I didn't receive any email on 28th. I did receive an email on 26th referring me to your crap robot customer service again that I replied to instantly and. Again it was ignored. Get a human to contact me via email I will reply instantly maybe you could do the same....
Hello on the beach it's now 9th June and your over ur maximum 28 day period to respond to complaints let alone replying to my email that you said I haven't replied to. I've asked multiple times for a human to contact me preferably a human that will be consistent when replying rather than different robots or random emails of no relevance. This beyond a joke and as a big company should be ashamed of the service your offering. All ive asked to be done is refunded what I had paid and the wallet credit after the holiday was reduced after id booked. Why are OTB ignoring customers????
Why do you not have a human customer service or phone line not a robot diverting to more robots it's disgusting.
13th June......
You OTB have taken a payment.THEFT

1 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hey Sam, 

Thank you for updating your review.
An Email was sent on the 28th. You have rated the email negative but not responded to it 
Sadly unless you respond, we can't help

Kind Regards,

On the beach

Rated 1 out of 5 stars

Scammed

I have been trying to contact OTB re significant changes to my flight times for upcoming holiday to no avail! NO human person to talk to only a robot that doesn’t ask relevant questions!! An advert came up on FB with email and watts app numbers so thought I’d try that way!! Big mistake!! Been scammed!! Money taken from account and holiday cancelled!!! Still can’t find a way to talk to OTB. Dreadful customer service! Never had a problem before but guess it’s only until something goes wrong do you realise you have no back up! Would be good to get a response from OTB

24 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Sue, 

Thank you for taking the time to leave your review.
I am really sorry to hear about the issues you've had
I can see our team has tried to speak to you, Unfortunately the agent on the call had no luck
I can, however, see you have now responded to their message
Please allow them to respond so they can assist you

Kind Regards,

On the beach

Rated 5 out of 5 stars

Great deal and no hassle

Great deal and no hassle, very relaxing trip.

25 May 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Great deals + zero hassle = the perfect holiday formula 😎. So pleased you had such a relaxing trip!

The Team at On the Beach

Rated 1 out of 5 stars

Try contact them

Currently trying to contact on the beach to resolve an issue, flights via sun express have been cancelled yet still showing on booking - no one has contacted us to resolve. Been on with a bot for a day, getting no where. Would be nice if flights could be re-booked before they are all full. Limited options, and all live chat with a bot. Sometimes the human touch is required, as not everything can be resolved with AI

24 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Kirsty, 

Thanks for leaving your review.
We’re very sorry to hear about the frustration and uncertainty this situation has caused, especially whilst you’re trying to get clarity on your travel plans. We completely understand how stressful cancelled flights and delays in communication can be.
We can see that you’ve since spoken with one of our colleagues regarding this matter. As advised, our Flight Operations team is actively reviewing your booking and will be in touch as soon as possible to assist with your flight arrangements and next steps.
We appreciate your patience whilst this is being managed and apologise again for the experience you’ve had trying to get support through chat.

Kind Regards,

On the beach

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