On the Beach Reviews 

977
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

977 reviews

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1-star

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3.7

All reviews

(977)

902 reviews in the last 12 months

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Rated 1 out of 5 stars

Horror on the beach

We had our family holiday to Turkey booked since January, we were due to fly out in under two weeks on the 13th of June. They informed us a little while back that the flights from Cork City had been pulled so we were being flown from Dublin airport instead. We contacted the chat team last week as our return home flight still hadn't changed and we were assured not to worry that our outbound flight and hotel are still booked. We got an email today to say the whole holiday was cancelled and we'll have to wait 7 days for a refund. This gives us under a week to try and book another family holiday as we're tied to those dates. With such a short space of time to rebook all holiday prices have increased. We could of easily booked our own flights home as they were and are still available. I checked on the beach website earlier and they are selling our exact same holiday from Dublin for €1300 extra after they telling us they couldn't organise alternative flights home for us. Someone is lying. Months of planning down the drain and possibility of not finding a suitable holiday due to the refund situation, time restraints and poor planning by on the beach. Totally unacceptable in this day in age when the exact same holiday is on the site for sale. Zero Stars!!!!!!

1 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for sharing your feedback. We are truly sorry to hear about the cancellation of your family holiday and the distress this situation has caused, especially with such short notice. We recognize the significant impact this has had on your plans and the frustration regarding the refund timeline and the availability of similar holidays.

On the Beach

Rated 1 out of 5 stars

Impossible to speak to a human…

Impossible to speak to a human after our inbound flight was cancelled by the airline (not onthebeach’s fault) 6 days before outbound flight. No idea what next steps are

1 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Jaye,

I've requested some more information so we can look into this for you..

On the Beach

Rated 1 out of 5 stars

Answer your emails that get sent to…

Answer your emails that get sent to you. We have asked for airport assistance from you and haven't got reply.

29 May 2026
On the Beach logo

Reply from On the Beach

Hi Liam,

Sorry for the delay.

I can see your holiday date has now passed, we hope you had a great trip.

On the Beach

Rated 1 out of 5 stars

Very disappointed with the service

Very disappointed with the service. I spent over two hours trying to get through to someone but was only directed to automated systems and chatbots. There was no easy way to speak with a real person, and the automated responses were not helpful in resolving my issue. Poor customer support experience overall.

1 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

We’re sorry to hear you’ve been frustrated with your support experience and appreciate your feedback.

Sunny is designed to assist with customer queries quickly and efficiently and, in most cases, is able to successfully resolve queries without the need for further support. However, if Sunny is unable to assist with your specific query, the chat will direct you through to one of our customer service advisors for further help.

Rated 1 out of 5 stars

Terrible Customer Service! AVOID!

Had a holiday booked for 2 weeks time, booking was cancelled this morning, advised I would recieve a full refund however when the refund came back it was £690 when the holiday was £2500!

Unable to speak to anyone, only bots! Would not recommend!!!

1 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Ashleigh,

Sorry to read this.

I have requested some details from you so we can look into this for you.

On the Beach

Rated 1 out of 5 stars

OVER 3 HOURS WAITING TO SPEAK TO SOME…

OVER 3 HOURS WAITING TO SPEAK TO SOME ONE TO BE TOLD THEY CAN’T HELP AND I’LL RECEIVE INFO IN 72 hours!!!!! That’s the day before we leave.

Never book with these bunch of muppets!!!!

1 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Donna,

I am sorry you feel this way.

If we can assist you with anything else, please do not hesitate to reach out.

On the Beach

Rated 5 out of 5 stars

Good price. Low deposit

Good price. Easy to book. Low deposits

1 June 2026
On the Beach logo

Reply from On the Beach

We're happy to hear you found our pricing and booking process easy. Thank you!

Rated 1 out of 5 stars

I had a Holiday booked for October for…

I had a Holiday booked for October for my Sons Birthday.On the beach cancelled this last week by email.I was told I would get my refund within 24hrs yet I’m still waiting.I am wanting to re book a Holiday and can’t as they have my money.Plus Holiday to same place is now going up in price daily 😡Always Booked with On the Beach and yet never received service like this.Cant even speak to anybody to discuss it.Have to chat to a Bot.

28 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Christine,

I can see you managed to speak to one of our team and resolve this matter.

On the Beach

Rated 5 out of 5 stars

Ease and Variety

Easy process, lots of options, competitive prices. Have not been on the holiday yet but the booking process and comms are good so far.

27 May 2026
On the Beach logo

Reply from On the Beach

We are so glad to hear you found our booking process easy and our prices competitive. We look forward to you enjoying your holiday!

Rated 1 out of 5 stars

Very bad this app no phone nunmber no…

Very bad this app no phone nunmber no comunication ,i want to change hotel and asking from me 170€ thats crazy ‼️‼️‼️

31 May 2026
On the Beach logo

Reply from On the Beach

Hello Ondreij,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

I regret to hear about your situation. Unfortunately, we do not have a customer service hotline; all our support is offered online. Please note that any changes to your booking will incur administrative fees and costs from the supplier, which are beyond our control. If you decide to proceed with the changes, you will be responsible for these fees.

Thank you
Andleeb - On The Beach

Rated 5 out of 5 stars

Second time I've booked a…

this is the second time I've booked a holiday with On the Beach, Last time everything was easy and straight forward so i decided to book again. The installment system is great as i can spread the cost and then save for spending money. The prices are more than competitive and i have recommended to a work colleague who is planning to book as well

30 May 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear you had another excellent booking experience with us! It's wonderful that our installment system and competitive prices are so beneficial, and we truly appreciate you recommending us to others.

Rated 5 out of 5 stars

Second year booking with On The Beach…

Second year booking with On The Beach and both times everything went smoothly! Will be booking with them again for my next holiday ☀️

27 May 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear that your bookings with us have gone smoothly! We look forward to helping you plan your next holiday.

Rated 1 out of 5 stars

** DO NOT USE ON THE BEACH **

** DO NOT USE ON THE BEACH **
** DO NOT USE ON THE BEACH **
We booked a Package holiday with On The Beach at a good price and received all the booking paperwork .
2 days later we got a email saying it was cancelled due to a technical error with their suppliers but the exact same holiday with same dates is still advertised on their website but at a much higher price. To make matters worse you can not telephone or web chat with any humans at all. You just go round and round the system and never get anything sorted out.
On The Beach are the worst travel agents around.
Mr E Price MYB15150565B

What about the £385 we paid for baggage and seats that we obviously cannot use due to you false advertising. Please supply a contact number or email that will be answered

19 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello E G Price,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

I am very sorry to hear about this situation.

Upon reviewing the booking, I found that there was a pricing error on our website, which led to the cancellation of your booking. Our team does their best to keep the system updated with accurate pricing, so it's unfortunate that this has occurred.

The customer booking support team has cancelled your booking and initiated a refund of £38.00, which was processed back in May. I have released this refund on your behalf.

Please allow a few working days for the funds to appear in your bank account as available balance.

Thank you
Andleeb - On The Beach

Rated 1 out of 5 stars

PLEASE BE AWARE Do not book

PLEASE BE AWARE.

Awful company that cancelled our holiday for no fault of our own but still advertised the exact same holiday but much more expensive. Also left us with a large cost with the airline for seats and baggage they would not refund.
A major problem with On the Beach is that it is impossible to speak or email a human. Your only option is AI robot that takes you round and round forever without sorting anything out.
If you do book with this company and have a issue you have no chance.

£38 is nowhere near what we have paid out. Let me have your email address please or telephone number. Haha no chance of that.

MYB15150565B

19 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Karen Reynolds,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

I am very sorry to hear about this situation.

Upon reviewing the booking, I found that there was a pricing error on our website, which led to the cancellation of your booking. Our team does their best to keep the system updated with accurate pricing, so it's unfortunate that this has occurred.

The customer booking support team has cancelled your booking and initiated a refund of £38.00, which was processed back in May. I have released this refund on your behalf.

Please allow a few working days for the funds to appear in your bank account as available balance.

Thank you
Andleeb - On The Beach

Rated 5 out of 5 stars

We had a wonderful holiday from start…

We had a wonderful holiday from start to finish, never any issues with on the beach. Great communication every time with book with them. I've used this agent booking my last few holidays. Highly recommended to all

29 May 2026
On the Beach logo

Reply from On the Beach

We are so happy to hear you had a wonderful holiday and appreciate your kind words about our communication. Thank you for your continued loyalty and high recommendation!

Rated 1 out of 5 stars

I got an email from on the beach to say…

I got an email from on the beach to say there is a minor change to my flights times so why has my airport been changed aswell from leeds bradford to Manchester so do they put a coach on to get us all to Manchester our flight coming back home is leeds bradford I dont get it there's a flight same date at leeds bradford airport at 6.30am y cant they put us on that one can get in touch with them that bot is useless u ring up the phone line goes dead so what do we do on the beach

28 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello Mrs Ashton,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

I’m sorry to hear about your situation. Unfortunately, changing your airport from Leeds Bradford to Manchester is considered a minor flight change by the airline. This change was initiated by the airline, not by us, and they do not provide transportation between the two airports.

Please note that we do not have a customer service phone line; all assistance is available online. You can reach us through live chat, and we will be happy to help you. Our operating hours are Monday to Friday from 8 AM, and on weekends from 9 AM.

Thank you
Andleeb - On The Beach

Rated 1 out of 5 stars

I DONT recommend anyone to use this…

I DONT recommend anyone to use this site. SCAM. This is the worse company which I ever used… I booked holiday for Fuerteventura 11-16 June 2026. By some reason I decided to change my hotel. First time when I paid (for first hotel and flight) I paid full amount. Now when I start looking for another hotel and chose one of them, it showed me overpayment of 270€ including hotel price and admission fee. I did payment straight away and they sent me confirmation number. I did it at 01:30 am 28th of May. 28th of May 22:26 they tried to withdraw 500 euros from my account, but I had no money. I was shocked, I went on the website and there showing me 142.87€ debt(once again I paid full amount)I think ok maybe it’s some mistake, I went to try to chat with supporting team, they are closed. I text them next day 2pm, tried contact with a person, they text that I’m in waiting list, 1 hour later nobody answer me. At 3.30pm I got email that if I’ll not pay 142€ today, my booking will be cancelled. I tried to refresh chat and start a new one, but they finish work exactly when they send email. CIRCUS. After that 21:25 they tried withdraw ALREADY 517€. This is crazy. I paid 143€ but it’s not normal. I got email that they can’t do anything with it because increase in cost for the hote. This is not normal if I could know that it has different price, I couldn’t proceed with it. Absolutely SCAM site…I do not recommend anyone to use this site…..

29 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hello,

Thank you for taking the time to leave a review.
We value your feedback and regret that your experience with us has not been the best.

We would be happy to assist you, but unfortunately, we don’t have enough information to locate your booking. I have requested more details from you, so please respond if you would like assistance with your booking.

Thank you
Andleeb - On The Beach

Rated 5 out of 5 stars

Another great holiday with on the…

Another great holiday with on the beach.not a problem from start to finish.

23 May 2026
On the Beach logo

Reply from On the Beach

So glad you had another great, problem-free holiday with us! We hope to welcome you back soon.

Rated 5 out of 5 stars

booking process was simple

booking process was simple
Prices were upfront and easy to undertand

26 May 2026
On the Beach logo

Reply from On the Beach

We are so glad the booking process was simple and our pricing was clear. Thank you for your kind words!

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