On the Beach Reviews 

974
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

974 reviews

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1-star

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3.7

All reviews

(974)

896 reviews in the last 12 months

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Rated 4 out of 5 stars

Price and convenience to book every…

Price and convenience to book every thing in the same place

6 July 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear you found the pricing and the convenience of booking everything in one place to your satisfaction! Thank you for your feedback.

Rated 5 out of 5 stars

Easy booking

Easy booking, every element of the booking worked out as described, couldn't fault the service.

5 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear that your booking experience was easy and that everything worked out exactly as expected! It's wonderful to know that our service met your expectations.

Rated 4 out of 5 stars

A great 1st experience

Sofar sogood! We haven’t been on the holiday yet- but the app is a really clear way to see, and look forward to what’s ahead!

6 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear our app is helping you anticipate your upcoming holiday! We hope it makes the experience even more enjoyable.

Rated 1 out of 5 stars

I will never use on the beach again

I will never use on the beach again. The list was completely wrong. The hotel we went to was listed as a "short stroll to the beach" and had a picture of the beach beside the hotel, it was photoshopped. The beach is 15mins on a bus, 10 mins in taxi, and you cannot walk to it, as the hotel is on a cliff edge and the beach is 600 meter drop. 1km away as the crow flys.
On top of this we booked a suite with 2 rooms, yet when we arrived, we found it was 2 separate rooms, not 2 joined rooms, not 2 rooms in a suite, young family split up.
I contacted onthebeach and it has to be the worse customer care, even trying to get them, chat is ai bot, the WhatsApp is 2 days for a response. Calls ? They dont take calls, when i did get someone they tried to blame hotel, but it wasnt hotels fault, it was the listing onbeach website that was wrong.
Complete mess, and they would not take any responsibility

5 July 2026
On the Beach logo

Reply from On the Beach

Hi Gerry,

We're sorry to hear that your holiday didn't meet your expectations and that you were disappointed with both the accommodation and the support you received from us.

We understand how frustrating it must have been if the hotel information and room description didn't match what you experienced on arrival, particularly when travelling as a family. We also appreciate your comments regarding the location of the beach and your experience contacting our customer support team.

The information on our website is provided by our accommodation suppliers, and while we make every effort to ensure it's accurate, we take feedback like yours seriously and will review it with the relevant teams where necessary.

We're sorry to hear you felt we didn't take responsibility for your concerns. If your complaint is still ongoing, we'd like the opportunity to review your case again. Please send us your booking reference via private message so we can look into the matter and ensure your concerns have been fully considered.

Thank you for taking the time to share your feedback. We're sorry we didn't provide the experience you expected and appreciate you bringing these concerns to our attention. - On The Beach.

Rated 5 out of 5 stars

Quick easy and cheaper than similar…

Quick easy and cheaper than similar websites

2 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear you found our booking process quick and easy, and that you also found great value with us! We appreciate your kind words.

Rated 5 out of 5 stars

Price ,hotel ,fast booking

Price ,hotel ,fast booking

5 July 2026
On the Beach logo

Reply from On the Beach

We're glad you found our booking process efficient and appreciated our hotel's offerings. Thank you for your feedback!

Rated 1 out of 5 stars

I have been trying to talk to someone…

I have been trying to talk to someone about the holiday I booked but just get a ai robot, I booked to go to in sep 2026 but the holiday that came up after booking wasnt the place I had chosen can't get to speak to anyone then got scammed with a cancellation phone number , they wanted me to put a £1000 in my bank to get a £300 refund ive had to cancel my bank accounts as they had access to mine . Horrendous experience 😪

30 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi There,

We're very sorry to read about your experience and to hear what you've been through.

It's particularly concerning to hear that you were targeted by a scam after trying to find a contact number. Unfortunately, fraudsters sometimes impersonate well-known companies online, and we're sorry this happened to you. You did the right thing by contacting your bank and securing your accounts.

We're also sorry to hear about the confusion regarding your booking and the difficulty you've experienced trying to get the support you needed. We'd like the opportunity to look into this for you and review what has happened.

Please send us your booking reference via private message, and a member of our team will investigate your concerns and help clarify your booking. We appreciate you bringing this to our attention and hope we can help resolve the matter as quickly as possible. - On The Beach.

Rated 1 out of 5 stars

On the beach after care in resort is really poor

On the beach pass any complaints back to the airline and hotel. Whilst they take your money they don’t take responsibility. In my experience I WOULD NOT use On the Beach.

5 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Gayle,

We're sorry to hear that you feel let down by your experience.

We appreciate your feedback and are sorry that you were left with the impression that we don't take responsibility for our customers' concerns. While some issues, such as flight operations or certain aspects of hotel services, may require information or investigation from the airline or accommodation provider, we understand how important it is to keep our customers informed and supported throughout the process.

We're sorry if this wasn't your experience. If there's an unresolved issue relating to your booking, we'd be happy to review it. Please send us your booking reference via private message so we can take another look.

Thank you for taking the time to share your feedback. It helps us identify where we can improve both our service and communication. - On The Beach.

Rated 5 out of 5 stars

Easy to use website

Easy to use website. Clear cost breakdown. Good value.

4 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear you found our website easy to use and appreciated the clear cost breakdown and value!

Rated 1 out of 5 stars

Cheating company.I booked for my…

Cheating company.I booked for my convient dates and they automatically changed the dates according to their convience without my consultation.when questioned blaming the airlines...no way to contact them...

4 July 2026
On the Beach logo

Reply from On the Beach

Hey There,

We're sorry to hear about your experience and understand why this has been frustrating.

We're sorry to hear there was unexpected confusion regarding your travel dates. Changes to flight schedules can occasionally occur, and these are made by the airline rather than by us. However, we appreciate that clear communication is important, and we're sorry if you felt this wasn't provided.

We're also sorry to hear you found it difficult to get in touch with us. We'd like the opportunity to review your booking and the circumstances surrounding the date change. Please send us your booking reference via private message so a member of our team can investigate this for you.

Thank you for taking the time to share your feedback. We hope to have the opportunity to look into your concerns and assist further. - On The Beach.

Rated 5 out of 5 stars

As usual no problem at all when booking…

As usual no problem at all when booking a holiday with On the Beach. Very easy to do.

1 July 2026
On the Beach logo

Reply from On the Beach

Thanks for your fantastic 5-star review! We're so pleased to hear that booking your holiday with us was easy and without any problems. We always aim to make the process as smooth as possible for our customers.

Rated 5 out of 5 stars

I had a issue with flight times been…

I had an issue with flight times been changed and On the beach sorted it out quickly plus looked after us with hotel.I would recommend to anyone wanting a good holiday .You are guaranteed great service and they are so easy to deal with .Well done 👏👏👏🙏

3 July 2026
On the Beach logo

Reply from On the Beach

We're so glad we could quickly resolve the flight time change and ensure your hotel arrangements were well taken care of. Thank you for your kind words!

Rated 5 out of 5 stars

Very easy booking process

Very easy booking process, I booked to pay in installments and was afraid I'd spend the money before the dates so paid installments early with no penalties for that. They were very helpful answering enquiries about adding on a person to my booking midway through payment plan giving me multiple options. Non-Hotel (resort) was exactly as described and very pleasant, unfortunately for us we got burned Day 1 so although we didn't get out much we were very content in our bungalow

30 June 2026
On the Beach logo

Reply from On the Beach

We are so pleased to hear that our booking process was easy for you and that our team was helpful with your inquiries, offering multiple options. It's wonderful to know that the non-hotel accommodation met your expectations and provided a pleasant stay, even with the unexpected sunburn! We appreciate your kind words and are glad you were content in your bungalow.

Rated 5 out of 5 stars

Very good prices

Very good prices. Great choice,
Not hassle booking excellent payment structure

2 July 2026
On the Beach logo

Reply from On the Beach

Thank you for your fantastic review! We're thrilled to hear you found our prices very good and appreciated the excellent choice available. It's wonderful that your booking process was hassle-free and that our payment structure worked well for you.

Rated 5 out of 5 stars

Great Holidays

It's easy to book and that have amazing properties on offer across all budgets have been away already with On The Beach this year and enjoyed every minute of the holiday

1 July 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear you found booking with us easy and that our range of properties suited your budget perfectly. It's wonderful to know you've already enjoyed a fantastic holiday with us this year! We look forward to helping you plan many more memorable getaways.

Rated 1 out of 5 stars

Worst experience

Since I booked with ye , I regret it , no way of taking to someone when you need help , just a stupid chat to me , which is not helpful … not 1 bit helpful ..

2 July 2026
On the Beach logo

Reply from On the Beach

We are sorry to hear about your difficulty reaching us for support. We are actively working to improve our communication channels and appreciate your feedback.

Rated 5 out of 5 stars

Booking trips is a breeze

One of the easiest booking sites to use, payment scheme if you want and so far all of our trips have gone without a hitch. Two more trips already booked for this year, one with family and another with a couple of mates, holidays to suit everyone.

2 July 2026
On the Beach logo

Reply from On the Beach

It's fantastic to hear that our booking site has made planning your trips so easy and that everything has gone smoothly! We're thrilled you've found holidays to suit everyone, and we appreciate you choosing us for your upcoming family and friends' getaways.

Rated 5 out of 5 stars

Easy to navigate website

Easy to navigate website

28 June 2026
On the Beach logo

Reply from On the Beach

We are so glad to hear that you found our website easy to navigate! We appreciate your positive feedback.

Rated 5 out of 5 stars

Great Value

It's my first time booking with On the Beach. First of all the prices are very competitive, in fact it was the best value, booking was straight foward , even for me, I would highly recommend On the Beach for the competitive prices, the large choices in every category and the ease with booking. I will be using On the Beach in the future.

2 July 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear that your first booking experience with us was excellent! We appreciate your kind words about our competitive prices, wide selection, and straightforward booking process. We look forward to helping you plan future getaways!

Rated 3 out of 5 stars

I honestly cannot get in touch with on…

I honestly cannot get in touch with on the beach staff, I wanted to double check that our studio apartments are beside each other as I'll be travelling with my Husband and 3 Boys..I know you will say that I should check with the Hotel but it's very difficult too.

5 April 2026
On the Beach logo

Reply from On the Beach

Hi,

Thanks for your review.

We're sorry to hear you've had difficulty getting in touch. If you have a request for your stay, such as having your rooms close together or requesting a higher or lower floor, this is something that the hotel allocates and is best placed to assist with directly.

While room requests can't be guaranteed, contacting the hotel before you travel gives them the best opportunity to accommodate them where possible.

We hope you and your family have a fantastic holiday.

Kind regards,

The On the Beach Team

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