On the Beach Reviews 

974
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel agent

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

974 reviews

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4-star
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2-star
1-star

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3.7

All reviews

(974)

896 reviews in the last 12 months

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Rated 5 out of 5 stars

Why dident I find on the beach…alot sooner amazing deals at low cost prices

Why dident I find on the beach sooner.what a low cost site.ive been to a hotel last month that ticked all the right box's for me as it was central and walking distance and right for me in comfort and style and food was lovely and peaceful setting.so I came home and came across this wonderful site on the beach did a search for the hotel I stay in previously with another travel provider and searched dates and I was so shocked with the savings on price comparison of the other provider I paid a €10 depoist and booked to go back and I can not waith.could not belive the price and savings I've made by going with on the beach.i be useing this site going forward no hassle and all on one app.

1 July 2026
On the Beach logo

Reply from On the Beach

We are absolutely delighted to hear about your fantastic experience and the significant savings you discovered with us! It's wonderful to know that you found our site to be such a valuable resource for your travel plans. We truly appreciate you choosing us for your upcoming trip and are thrilled that you're looking forward to it. We are committed to providing hassle-free booking and great value, and we are so pleased that you plan to continue using our services. Thank you for sharing such positive feedback; it means a great deal to us.

Rated 5 out of 5 stars

Price very good

Price very good
Very easy to book
Great choice of hotels

30 June 2026
On the Beach logo

Reply from On the Beach

We're absolutely delighted to hear that you found our prices very good and the booking process easy! It's also wonderful to know you appreciated the great selection of hotels.

Rated 5 out of 5 stars

Very good and easy to book great service

Very good and easy to book great service

30 June 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear you found our booking process easy and our service great! It's wonderful to know we could provide a smooth experience for you.

Rated 5 out of 5 stars

Easy site to use

Easy site to use, clear and informative. Process for booking is straightforward.

29 June 2026
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Reply from On the Beach

We are so pleased to hear that you found our site easy to navigate and our booking process straightforward. Your positive feedback is greatly appreciated!

Rated 5 out of 5 stars

Very happy with on the beach

Very happy with on the beach

25 June 2026
On the Beach logo

Reply from On the Beach

We're so glad you had a wonderful time by the sea! Thank you for sharing your positive feedback with us.

Rated 1 out of 5 stars

ZERO CUSTOMER SERVICE

ZERO CUSTOMER SERVICE, FRAUD ENABLING COMPANY!
DO NOT USE!
I AM OWED THOUSANDS OF POUNDS DUE TO THEIR ERROR! YET YOU CANOOT SPEAK TO ANYONE! DISGUSTING!

19 May 2026
Unprompted review
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Reply from On the Beach

We are truly sorry to hear about the significant issues you've encountered and the frustration this has caused. We are actively investigating your concerns.

Rated 1 out of 5 stars

On the beach has as put my family in financial difficulty

On the beach has taken the best part of £3000 out of my account over cancelled holidays that I did not cancel. And they are impossible to actually talk to unless to want to talk to ai. I have been trying for 4 days now. If you are thinking of booking with on the beach as I have been for a few years please don’t they might be cheap but as soon as you need human help because they have put you in financial difficulty. You ain’t getting help. All I wanted to do was talk my family on holiday thank you so much on the beach

26 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for sharing your feedback. We understand your frustration regarding the cancelled holidays and the difficulty you've experienced reaching a team member. We sincerely apologize for the distress this situation has caused you and your family. We want to assure you that we are here to help resolve this. Please reach out to us through our official support channels so we can investigate this matter thoroughly and provide the assistance you need. We value your past custom and want to ensure you have a positive experience with us.

Rated 3 out of 5 stars

Hotel was lovely but had no view from…

Hotel was lovely but had no view from the room and breakfast wasn't great and ask for stuff and they were not helpful.

26 June 2026
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Reply from On the Beach

We appreciate your feedback regarding your recent stay. We are truly sorry to hear that your room view and breakfast did not meet your expectations, and that our team was unhelpful. We are addressing these concerns internally to improve our service.

Rated 5 out of 5 stars

Very good service

Very good service. Highly recommended.

29 June 2026
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Reply from On the Beach

We are so happy to hear you had such a positive experience with our service. We truly appreciate your kind words and recommendation!

Rated 5 out of 5 stars

Superb Family Fun

As a family with two children we were very happy with the Kids Club in particular. Eva, Silvia, Christina, Elia, Samantha & Amber kept our daughters busy with art, crafts and games. The Teens Club was also useful for older children who want to entertain themselves in the afternoon and evenings. Overall the hotel was compact but beautifully maintained. The food was excellent and there were a variety of restaurants that offered variation for a stay of one week. The evening entertainment was also very good offering acrobatics, magic, dance and live band performances. It's possible to walk to Paphos Harbour in about 20 minutes along the promenade.

28 June 2026
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Reply from On the Beach

We are so pleased to hear that your family had such a wonderful time with us, especially enjoying the Kids Club and the dedicated team members. It brings us great joy to know that the Teens Club also provided entertainment for your older children. We are delighted that you appreciated the hotel's maintenance, the excellent variety of food, and the engaging evening entertainment. We are also glad you enjoyed the pleasant walk to Paphos Harbour. Thank you for your kind words!

Rated 5 out of 5 stars

Very easy to book a holiday

Very easy to book a holiday. Easy payment options great.

28 June 2026
On the Beach logo

Reply from On the Beach

Thanks for your feedback! We're so glad you found booking your holiday straightforward and appreciated the flexible payment options. We hope you have a fantastic trip!

Rated 1 out of 5 stars

I booked a holiday on the 8th of May

I booked a holiday on the 8th of May, deposit was paid and the first payment for the holiday has been taken.

I have not received a booking confirmation from on the beach and I can’t use the online chat system to speak with anyone as it will not let me proceed without a booking reference which I obviously am yet to receive.

There is no other contact method for on the beach.

I am now stuck paying for a holiday that has not been confirmed, cant see it on my bookings on the app or online.

I cant even fully remember what days i booked or what airport i am flying from and i have no way of getting this information from on the beach.

DO NOT BOOK WITH ON THE BEACH!!

8 May 2026
Unprompted review
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Reply from On the Beach

We are very sorry to hear of the difficulties you've experienced in receiving your booking confirmation and accessing your holiday details. We understand how frustrating it must be to not have this information, especially after payments have been made. Please can you contact us via our chat service and we can help you

Rated 4 out of 5 stars

First time bookinf

It was easy and quick to book knew what place i was looking for got a great deal. Only thing was i never got my 100 euro voucher for signing up.

26 June 2026
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Reply from On the Beach

We're glad you found the booking process easy and quick, and secured a great deal. We understand your disappointment regarding the voucher and are looking into this for you.

Rated 1 out of 5 stars

Me and my wife we booked holiday to…

Me and my wife we booked holiday to Kemer ,10 night's with this company. Our return flight was cancelled,on the beach didn't notice us about that,was my wife who finds this when she wants to pay for seats. Total incompetence on the beach , worst holiday agency. If I could,I give 0 star

30 May 2026
Unprompted review
On the Beach logo

Reply from On the Beach

I'm truly sorry to hear about the cancellation of your return flight and the frustration this caused. It's completely understandable that discovering this unexpected change, especially when you weren't directly informed, would be upsetting. I regret that your experience with us was not a positive one.

Rated 5 out of 5 stars

Very Simple and the best rates on the…

Very Simple and the best rates on the market, I have used the On the Beach a few times now and everything went very smoothly.

27 June 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear you find our service simple and our rates the best on the market! It's wonderful to know that your experiences with us have been consistently smooth. We appreciate your continued loyalty and look forward to helping you plan many more seamless getaways.

Rated 1 out of 5 stars

I paid my holiday off start of this…

I paid my holiday off start of this month they still went into my account today to try take money for last installment my app says all payed up I’m terrified there gona cancel my holiday we waited all year for my holiday was paid off through a link and my holiday is paid up

26 June 2026
Unprompted review
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Reply from On the Beach

Hey Millie,

This isn't good, I have requested some more details from you.

On the Beach

Rated 5 out of 5 stars

Very good prices for where we picked to…

Very good prices for where we picked to go. Everything in the one place and easy to use website, however I would have liked an option to pick what room we stayed in. We were put into a standard room with no option to upgrade to premium on the website.
The App is very easy to navigate, and the countdown timer was a nice touch.

22 June 2026
On the Beach logo

Reply from On the Beach

Hey Amanda,

We're so happy you found our website easy to use and appreciated the app's navigation and countdown! We note your feedback about room selection and upgrade options; we are always looking for ways to improve our offerings. Thank you for your valuable input.

On the Beach

Rated 1 out of 5 stars

1 Star

1 Star – I'd give 0 stars but need to give at least 1 to leave the review. Extremely disappointing customer service,

I will never book with On the Beach again.

Just days before our family holiday, our outbound flight was cancelled by the airline and changed from London Stansted to London Gatwick. SunExpress advised us that because we had booked through On the Beach, only they could help us change our flights or arrange a suitable alternative.

Despite contacting On the Beach multiple times through their live chat well before we travelled, I received no response or support whatsoever. We were completely left on our own to deal with a situation that wasn't our fault.

Because of their lack of customer service, we lost £100 on non-refundable airport parking and had to pay £195 for a taxi from Ipswich to Gatwick and another £150 to get home from Stansted after returning. That's £445 out of our own pocket, simply because nobody at On the Beach was available to help.

The most upsetting part was that we were travelling with a two-year-old toddler and a four-month-old baby. Instead of starting our holiday excited, we spent it stressed, anxious and exhausted, making long, unnecessary journeys with two very young children. We booked a package holiday expecting support if something went wrong, but when we needed that support the most, On the Beach completely failed us.

It's not just about the money—it's about the complete lack of communication and customer care. Being ignored while facing a cancelled flight and travelling with young children is simply unacceptable.

I have submitted a formal complaint and hope On the Beach takes responsibility for the financial losses and distress their poor customer service caused.

I would strongly advise anyone considering booking through On the Beach to think carefully about how much support you can realistically expect if something goes wrong.

13 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Az,

I am extremely sorry to read this and I will certainly pass on your feedback.

If you have made a complaint, our team will look into this and be in touch very soon.

Thank you for your patience and once again we are very sorry for any inconvenience caused.

On the Beach

Rated 1 out of 5 stars

I need help regarding a booking I made…

I need help regarding a booking I made for my holiday. Due to a site error, I need to correct only the surname of all three passengers. My travel date is 03/07/26, but I am now receiving a message stating that it is too late to make changes because the departure date is approaching.

I have been trying to change since I booked the holiday.

Could you please advise me on the next steps? I would be grateful for any assistance you can provide, as I do not know how to proceed from here.

27/6/26
I’m in the queue waiting for agents to respond.
Thanks.

25 June 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Mariam,

I can see this is being looked into by our amendments team and you are now in discussions with them, we hope to resolve this for you very soon.

On the Beach

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