It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more
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Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.
Contact info
2200 Century Way,, LS15 8ZB, Leeds, United Kingdom
- 0113 3660 599
- marketing@pureretirement.co.uk
- pureretirement.co.uk
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Replied to 100% of negative reviews
Typically replies within 1 week
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Professional approach.
Professional approach by all staff we were in contact with. Friendly approach in telephone conversations and documents are easy to complete.
Speed of service is very good.
The decisions were quick
The decisions were quick, the only thing i would say, they need look at more comparisons when it comes to the valuation of your property. I feel the serveyer was quite negative about our bungalow. The. Money came through on the date they said.
Pure retirement have helpme to have…
Pure retirement have helpme to have the life everyone who retire should have not to worry in later life enjoy life after working for 40 or50 years thankfult9 th8s company
The whole process has been seamless
The whole process has been seamless, quick and very efficient.
Pure are always immediately responsive…
Pure are always immediately responsive and make things easy to manage and simple to administrate.
Cash release
Outstanding customer service as usual. I really cannot recommend Pure Retirement highly enough
Easy to follow process
The process of accessing some more of my drawdown was very straightforward. The form are easy to understand and the whole process was quick and easy.
Straightforward but expensive!
The process of the application, now submitted by a third party was slow at times However, overall it was hassle free and straightforward. The cost of third party advice was surprising considering the commission paid by Pure Retirement, to the third party. Having previously applied via a national building society, we prefer the old process. However, risk management and woke has now overtaken common sense.
Drawdown facility is very antiquated and slow.
The procedure to release funds from the agreed drawdown facility is very antiquated and slow. The customer service is not great at all, so make sure that you make any request for funds well in advance to avoid getting caught out. Three weeks minimum is required, which is totally unacceptable in the 21st century.

Reply from Pure Retirement Ltd
Good staff
Good staff, helpful and pleasant to deal with. Had the atmosphere of a small intimate company.
Good contact,easy forms,first class.
Helping through life
The paperwork is straightforward and subject to some slight delays from the postal service but what always struck as very good was the efficiency and pleasantness
of the staff on the phone.
It always felt like you were dealing with an old friend.
All actions were processed successfully…
All actions were processed successfully and objectives met
Pure retirement are an excellent…
Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy
Your life without the extra cost of selling and upheaval
of finding a new home. The representatives are extremely helpful and a professional team. The first contact to helping you moving on in your new life.they
Couldn’t be faulted.
Mrs M Toop.
The team are very helpful and very…
The team are very helpful and very efficient in helping up with our equity release recently.
Always super efficient and attentive.
Always super efficient and attentive.
Freindly local staff with a human touch.
Prompt response
Prompt response clear invaluable advice. Puts my mind at ease thank you.
Once again excellent response from Pure…
Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to a machine.
Thank you once again Pure Retirement.
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