It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more
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Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.
Contact info
2200 Century Way,, LS15 8ZB, Leeds, United Kingdom
- 0113 3660 599
- marketing@pureretirement.co.uk
- pureretirement.co.uk
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Replied to 100% of negative reviews
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The whole process was easy and straight forward.
The whole process was easy and straight forward, you are not rushed into making decisions. The process was closed out in a good time frame.
Everyone was very pleasant and…
Everyone was very pleasant and efficient. I think there is an excess of paper that could be avoided. I had the application on line, also in the post. Then 2 letters in the post confirming.
PURE RETIREMENT GREAT TO DEAL WITH
Got to say Pure Retirement are great, they explain the whole process, and give honest advice, and very pleasant people to talk to
Service to the vulnerable
Being in my eighties I guess I can be considered in the “vulnerable “ category. Initially i contacted Pure Retirement directly who after I identified myself advised that they didn’t see any issues regarding my application. They did say that I needed to apply through a financial advisor. I thank god that I had previously used the services of Best4umortgages. Without Natalie’s help and persistence I may not have been successful. I accept that I had solar panels installed did incur some questions. However when the surveyor inspected my home I thought I had answered all the questions correctly. However this was not the case. But instead of taking the surveyor’s word, Pure Retirement decided to start questioning. Whereas I understand why they had to ask the questions. Why oh why couldn’t they ask all the questions at once. No they asked one which was answered immediately, a week later another question which was answered immediately. Then a week later another query. This went on week after week. So much that I thought that the person in Pure Retirement only worked one day a week and really wasn’t knowledgeable. So if Pure Retirement want a positive feedback then they should get their own house in order. As it stands I personally would not recommend them to anyone. However I most definitely would recommend Natalie and her team at Best4umortgages.

Reply from Pure Retirement Ltd
Excellent administration and contact
Great customer service
Everything went smoothly, all questions answered, very friendly and professional
I made my request on line
I made my request on line, I followed it through by receiving information by email. I received a call confirming it was me . Once my form was signed and sent back I received the funds in my account within 4 days
They are always so helpful and easy to…
They are always so helpful and easy to talk to,
they made the whole process easy.
Everything is explained in detail and all questions answered which made it a stress free process.
Good efficient service and very helpful
Good efficient service and very helpful
Excellent communication and very…
Excellent communication and very professional.
Always helpful an always friendly an…
Always helpful an always friendly an always call when they say they will
Matthew Philips snd Rebecca’s…
Matthew Philips snd Rebecca’s considerate and professional services
Exorbitant interest
My Dad used this service to release £35,000, he’s sadly now passed away and I’m dealing with his estate. The amount due to repay now stands at an eye watering £120,000! The balance increases by approximately £700 per month. I urge anyone considering this service to look in to in throughly, the interest is exorbitant, license to print money.

Reply from Pure Retirement Ltd
Excellent communication from start to…
Excellent communication from start to finish and the cash release only took a few days despite there being a bank Holiday weekend.
Prompt Service
The process of borrowing more funds from my drawdown reserve was fully explained to me and the required amount was paid into my account within two weeks of my application.
Drawdown fund request
The request I made for drawdown funds proceeded without a glitch. It did take a bit longer than I anticipated but in retrospect I feel the security was solid which I like. All round good job.
Pure Retirement are experts.
Pure Retirement are experts in their field, the services they offer are excellent and their staff are extremely knowledgeable, professional and friendly without being pressuring. Highly recommended.
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