Knowing I dealt with a British manufacturer with a sound record. Liked the contemporary design of dial and steel mesh strap but would have been glad of tips on adjusting. Wide choice on user friendly... See more
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Review summary
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Seems reliable but think sometimes undercounts steps. Nice design with change of face. Would like to extend period it is lit up when the button is pressed. Also sllep times sometimes inaccurate. Gen... See more
Quick delivery and fits well. Slightly disappointed as ordered direct from sekonda so that it was the same as my previous watch strap however its not the same colour and doesn't say Sekonda on the buc... See more
Unfortunately the bracelet of the watch I ordered had a manufacturing fault. Sekonda was unable to give me a direct replacement (which I was grateful for to tell the truth) but I was offered a choice... See more
Company details
- #114 of 132 best companies in Watch shop
About Sekonda
Written by the company
About:
Established in 1966, Sekonda is a British designed brand, well known for its quality watches at unbeatable prices. We feature an extensive range of men’s and women’s timepieces both online and in the highstreets.
Great quality at a great price:
Sekonda prides itself on selling great quality watches at great prices. With so many different designs and features, all at a range of affordable prices, there is a watch for anyone and everyone.
Delivery:
We offer delivery to anywhere in mainland UK including the Channel Islands, Isle of Man and Isle of Wight.
Standard delivery is free and will take 3-5 working days to arrive. Next day delivery is £5.99. Order by 2pm Monday-Friday to receive your order the next working day.
Not received your order? Please head to our contact us page here: https://www.sekonda.com/contact-us
Strap adjustment:
Need help adjusting your bracelet? We offer a free of charge service to remove or add bracelet links. Or to save you time, in some cases we can simply send out additional links so you can adjust your watch at home.
To get help with strap adjustment, please visit: https://www.sekonda.com/contact-us
2 year guarantee:
Your Sekonda watch is guaranteed against defects in materials and workmanship for a period of 2 years from the date of purchase. What is not covered by the guarantee is batteries, straps and bracelets, damage caused by accident, misuse or lack of care, and water penetration exceeding the watches’ water resistancy threshold, if applicable.
British designs:
All our watches are designed in our head offices in the UK. By buying with us, you know you are always getting a classic, British design.
Reviews:
Real reviews from real customers. Addressing both the good and the bad, we want our customers to help one another and gain a real insight of our brand. We want you to find the right watch for you and help others do the same!
Established in 1966, Sekonda is a British designed brand, well known for its quality watches at unbeatable prices. We feature an extensive range of men’s and women’s timepieces both online and in the highstreets.
Great quality at a great price:
Sekonda prides itself on selling great quality watches at great prices. With so many different designs and features, all at a range of affordable prices, there is a watch for anyone and everyone.
Delivery:
We offer delivery to anywhere in mainland UK including the Channel Islands, Isle of Man and Isle of Wight.
Standard delivery is free and will take 3-5 working days to arrive. Next day delivery is £5.99. Order by 2pm Monday-Friday to receive your order the next working day.
Not received your order? Please head to our contact us page here: https://www.sekonda.com/contact-us
Strap adjustment:
Need help adjusting your bracelet? We offer a free of charge service to remove or add bracelet links. Or to save you time, in some cases we can simply send out additional links so you can adjust your watch at home.
To get help with strap adjustment, please visit: https://www.sekonda.com/contact-us
2 year guarantee:
Your Sekonda watch is guaranteed against defects in materials and workmanship for a period of 2 years from the date of purchase. What is not covered by the guarantee is batteries, straps and bracelets, damage caused by accident, misuse or lack of care, and water penetration exceeding the watches’ water resistancy threshold, if applicable.
British designs:
All our watches are designed in our head offices in the UK. By buying with us, you know you are always getting a classic, British design.
Reviews:
Real reviews from real customers. Addressing both the good and the bad, we want our customers to help one another and gain a real insight of our brand. We want you to find the right watch for you and help others do the same!
Contact info
Alexander House, Chartwell Drive, LE18 2EZ, Leicester, United Kingdom
- 0116 288 2500
- customerservice@timeproducts.co.uk
- sekonda.com
4.3
Excellent
8k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 79% of negative reviews
Typically replies within 1 week
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Great customer service
After my watch breaking on me, I sent it back to Sekonda and was able to get and upgrade free of charge! Thanks to Amina and the rest of the team for helping me get the right watch best suited for my needs, I am very happy to have a new watch coming my way. Credit where credit is due, Amina was fantastic.
5 February 2026
Unprompted review
My order was lost/stolen by royal mail…
My order was lost/stolen by royal mail but sekonda were brilliant to deal with, they dealt with the courier, issued a prompt refund and were readily available to talk to
14 December 2025
Delivered on time
Delivered on time, only concern magnet between watch and charger not good need to check it all the time while charging
20 January 2026
I’ve had to take 2 back in the space of…
I’ve had to take 2 back in the space of a month. The first one stopped registering my heart rate and the lights on the back wouldn’t off. The replacement one now won’t change or turn on. Really disappointing as I love the strap and can’t find another watch like it.
4 February 2026
Unprompted review
Reply from Sekonda
Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.
Not accurate for fitness
The watch itself is very well made and looks classy, but I was purchasing to replace my fitbit and unfortunately I found pretty much all of the fitness services it offers not at all accurate. It doesn't record steps very well and definitely doesn't record calories burned very accurately. I had the watch set to fitness in the gym and it told me after an hour working out, I'd burned only 3 calories. As a watch, it is very nice, but for fitness I found it to be lacking in all areas. It's also worth mentioning that the part that allows you to read your messages from your phone is also lacking, the font is very small and there is no option to zoom in or magnify at all and you can literally only read your messages, you can't send a reply or mark as read. The write up for this watch doesnt make that clear at all. I ended up returning my watch and I have to say Sekonda customer service was very prompt and made returning it for a full refund really easy. I wouldn't be able to fault them for that.
17 January 2026
Sekonda Active smart watch (1912) rear…
Sekonda Active smart watch (1912) rear charge contacts failed. Started playing up around 24months (has 2yr warranty plastered on the box). Initially a wipe and a faff would get it charging. Didn't realise it would fail completely. Watch now dead and won't charge. Contacted Sekonda warranty 26months from purchase. Unit is to go to land fill. Very disappointing. You'd hope a branded smartwatch would last longer than 26month. Save your money and avoid. Stick to a 10quid casio digital, will last years and years and years.
Follow up (18.02.2026):
Following Sekonda's prompt reply on here advising me to contact their customer service team, I emailed them. A couple of week later now - not a peep heard back.😞
3 February 2026
Unprompted review
Reply from Sekonda
Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.
Great buy
Bought the Sekonda Active Pro Smart Watch about 6 months ago, what a great buy. Multiple options to change the face display, the watch can track exercise, sleep, heart rate, steps and so much more. Best of all I only charge it once every 5 days or so.
2 February 2026
Unprompted review
Easy process to order
Easy process to order. Item arrived on time. So far I am pleased with the product.
17 January 2026
Fantastic looking watches
Fantastic looking watches, nicely packaged and presented, loved the watch case.
16 January 2026
I have bought from you befor
I have bought from you befor. So when I needed to buy another watch Sekonda was my first choice.
17 January 2026
Unprompted review
Wife's birthday
Great price.
Easy simple ordering, purchase could be tracked and update emails sent to let me know where watch was.
20 January 2026
Great watch at a fraction of the price…
Great watch at a fraction of the price of an iwatch.
14 January 2026
nice watch
nice watch, only thing I was surprised with is that I couldn't order from abroad and get it delivered! Thankfully I go to UK occasionally.
13 January 2026
Beautiful watch
I ordered a beautiful watch that I had had my eye on for a while. Numerous hints to my hubby fell on deaf ears...so I treated myself ...and I also treated myself to a necklace. The necklace is snug fitting as is the watch.
But an extra link will solve that minor problem.
I was kept up-to-date with packaging and postage etc and it arrived promptly in nice secure packaging.
20 January 2026
I can't get this to connect to my…
I can't get this to connect to my phone. I have been through all the YouTube vids and the advice pages from Sekonda. I'll try to find a customer service phone number and see if that sorts it otherwise I've just wasted £60
20 January 2026
Reply from Sekonda
Hi, we are very sorry to hear about your experience. If you wish to discuss this matter further, please contact our customer service team via the form on our contact us page on our website (https://support.sekonda.com/en-GB). We apologise for any inconvenience caused. Kind regards.
exactly as promised
exactly as promised, up to date emails, tracking etc. bought in sale saved money. Great
20 January 2026
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