Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more
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Company details
- #1 of 10 best companies in Sewing Machine Shop
- #8 of 136 best companies in Appliance shop
- #15 of 193 best companies in Electronics store
- #18 of 180 best companies in Hobby shop
- #1 of 7 best companies in Sewing machine repair service
- #7 of 22 best companies in Sewing shop
Information provided by various external sources
Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.
First class customer service is our number 1 priority.
Written by the company

Contact info
Miners Road, Llay Industrial Estate, LL12 0PJ, Wrexham
- 01978851235
- info@sewingmachines.co.uk
- sewingmachines.co.uk
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Replied to 100% of negative reviews
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Excellent Customer Service
Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure selling which was perfect. Price matched one I had seen elsewhere (only a few £ but they didn't have to). Super prompt delivery and great comms. Will definitely come back here to look for any other items for my craft room! This is what good customer service looks like :-)
Delighted with my machine and delivery…
Delighted with my machine and delivery was fantastic, came suitably packed the following morning, delighted. Also got some free bits and pieces that are very much appreciated.
Instant despatch
Instant despatch. Came next day. All new in the box so exactly what was required including the extra bobbins ordered.
Really happy with you’re service
Really happy with you’re service, quick and reliable, would highly recommend 👍
Fantastic service.
I ordered a machine late on a Wednesday afternoon, got confirmation and it was delivered the very next morning - amazing service and a cheaper price than elsewhere
Top sewing retailer
Whether purchasing expensive machines or consumables you get the same prompt and efficient service for a great price.
super fast service
Wonderful service, highly recommanded
This is the second machine I've bought from SMD. SO helpful and quick to answer all of my questions. Highly recommend them!
I never come across such an…
I never come across such an unprofessional service .. I lost my 100 pds for nothing . My machine even got worst and now unrepairable ..
I have to buy new machine but this time I bought brother make not Singer ‘. (I send invoice for this purchase across to manager . Stephen) . I have not received any compensation for that . If you want I will again send you the video of my machine , it’s tearing all fabric while sewing.
I have send 2 times for service repair both time got disappointed. I can’t do this business anymore (To and Fro)
My wife suffering from anxiety and got more worst due to my this machine damaged .
Very very bad!

Reply from Sewing Machines Direct
Very prompt delivery
Very prompt delivery. Easy to order online. Very good service. Thank you
Five stars
Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day.
Despite being ex display, the sewing machine looks brand new. No scratches, marks and it came with all the original packaging which also looked brand new
Couldn't be happier with my purchase
Great customer service
Russell was helpful and polite when I ordered my new machine, service was quick and would definitely use again. I had some pilot errors with the machine and Russell put me on to a technician who was again extremely helpful and solved all my issues with a simple video! Great customer service thank you!
Really impressed.
Super quick delivery. There was a single foot missing and they sent it on separately really quickly. The mark of how good a business is has to be how they manage issues. And Sewing machines direct managed them well. The machine itself (which is a former display model) is working really well - any issues are generally ones I've caused like putting the wrong foot on with a type of stitch. But I'm really pleased with the price and the performance.
Fantastic and above all honest
Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful and answered all my questions.
I phoned a few companies and this one stood out for honesty and a great deal if I wanted the machine.
I wasn't pushed or hassled to buy.
Delivery was super quick , definitely will go to sewing machines direct again.
Brilliant next day delivery
Brilliant next day delivery. Very happy with the sewing machine.
Very easy to order and arrange payment
Very easy to order and arrange payment. Next day delivery of excellent product.
Very prompt service
Very prompt service. Not tried the machine yet but looks the part! I thought the machine came with automatic needle threader but not according to enclosed booklet.
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