Very friendly helpful staff, lots of choice for cyclists from bikes, clothing and accessories. Booked a cycle fit following a change of bike, Andrew is always very friendly, helpful and knowledgeable... See more
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Great service. Good choice of premium apperel that I was looking for. Initial interest ion with in store staff (Oakham) and online chat gave me good guidance on garment sizing. Item I ordered was out... See more
Bought my second expensive bike from Sigma in a year. All the basics were done very well - correct bike, built well, available on time, set to my measurements… Just left a little disappointed that no... See more
Went to Sigma as it was my nearest proper bike shop, I couldn't be happier with my experience. From the initial consolation with Will to determine what sort of bike and size I needed to explaining the... See more
Company details
- #21 of 92 best companies in Bicycle Shop
- #13 of 56 best companies in Bike accessories store
- #14 of 37 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
South Street, LE15 6HY, Oakham, England, United Kingdom
- 0333 006 8833
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Good Service
I asked to be informed when my item was back in stock. Sigma did this and despatched the item the same day. My one slight issue is with Royal Mail who threw the parcel over a gate without telling me.
The staff here are brilliant
The staff here are brilliant, so helpful, and really kind. Great shop to look around too, and designated parking right outside.
Great product and knowledgeable sales…
Great product and knowledgeable sales team at the Oakham store
Excellent Experience From Start to Finish
I visited Sigma looking for a new pair of cycling shoes because I was experiencing pain while riding. Rather than simply selling me an expensive pair of shoes, the team advised that a bike fit would be the best first step. They explained that the shoes might not be the root cause of the problem, and that spending a lot of money on footwear without first addressing my bike setup could leave me with a product that might not solve the issue and couldn't be returned once used.
To be honest, I was initially sceptical and thought, "Here we go, they're going to fleece me." But the more I thought about it, the more it made sense.
A week later, I booked a bike fit with Andrew. He was a genuinely down-to-earth guy who clearly knows his trade. I immediately felt at ease, and I'm sure anyone else would too.
We spent around three hours working through the fit. Andrew adjusted my saddle position to eliminate pressure points and distribute my weight more evenly, along with making several other adjustments. He also carried out a shoe fit assessment as part of the process.
My goal was simple: to ride comfortably and without pain. I've now been out on several rides since the fitting. While my speed hasn't changed, I now have zero leg pain, zero back pain, and no more pins and needles in my hands.
The whole experience was worth every penny. I certainly didn't get fleeced. Instead, I received a professional, friendly, and honest service that genuinely solved my problems.
If you're suffering from discomfort while riding, then, as Nike says, "Just Do It." Book a bike fit with Sigma. At £250, it's one of the best investments I've made for a pain-free ride
Excellent bikes and excellent customer service
Went to Sigma as it was my nearest proper bike shop, I couldn't be happier with my experience. From the initial consolation with Will to determine what sort of bike and size I needed to explaining the models to eventually picking the bike up it went smoothly. Will definitely use Sigma for any bikes and accessories in the future
Very professional support provided in…
Very professional support provided in selecting and setting up my new bike so that it met all my requirements.
Very friendly helpful staff
Very friendly helpful staff, lots of choice for cyclists from bikes, clothing and accessories. Booked a cycle fit following a change of bike, Andrew is always very friendly, helpful and knowledgeable which puts you at ease during the bike fit. Makes a world of difference when the bike is set up. Highly recommended the Oakham store
Fantastic service as always
Fantastic service as always, my go to shop !
Fantastic experience buying my new bike
Fantastic experience buying my Domane SL 7 with Sigma Sports! From the initial consultation, through to collection, Kane, the store supervisor was really helpful and took his time to help and explain things so i got the right setup for my needs. Professional, knowledgeable, and brilliant customer service throughout. I will definitely be back!
Great service
Big thanks to Josh
Big thanks to Josh. Always super responsive and helpful.
Required new headset
Required new headset. Booking simple. Drop off simple. Workshop completed job two days ahead of schedule. Pick up simple
Competent and polite staff
Competent and polite staff. I was kept informed on my service.
Good clear instructions on delivery.
Top quality equipment and clothing
Top quality equipment and clothing from a range of brands. High quality service from knowledgeable staff.
May use AI-assist with repliesRead more
Gold service disappointment
Gears were not indexed properly was ghost shifting immediately, changed my perfectly good expensive gold chain which I didnt ask them to.

Reply from Sigma Sports - Oakham
Great service
Great service. Good choice of premium apperel that I was looking for. Initial interest ion with in store staff (Oakham) and online chat gave me good guidance on garment sizing. Item I ordered was out of stock, but was notified within a couple of days it was back in stock - delivered promptly once order confirmation was processed. Very pleased with Sigma’s service.
Amazing staff so helpful and…
Amazing staff so helpful and knowledgeable wether you visit the store in person or buy online the support you get is 1st class
Great service from a knowledgeable…
Great service from a knowledgeable sales man, no pressure to buy which was nice.
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