Bought my second expensive bike from Sigma in a year. All the basics were done very well - correct bike, built well, available on time, set to my measurements… Just left a little disappointed that no... See more
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Really friendly and knowledgeable staff, who spent time and listened to what I was looking for and answered all the questions I had. They took time to ensure the bike I was looking at was the right f... See more
Absolutely first class service for a follow up bike fit. Uldis was completely professional and offered an excellent service. He resolved all of my issues and even gave me a few riding tips along the w... See more
Quick delivery by a decent delivery firm -DPD, so not left on my doorstep and off before I took delivery. My Ale cycling bib shorts were well packaged, are good quality and in good condition.
Company details
- #20 of 93 best companies in Bicycle Shop
- #12 of 60 best companies in Bike accessories store
- #15 of 41 best companies in Running Shop
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
South Street, LE15 6HY, Oakham, England, United Kingdom
- 0333 006 8833
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Purchased a Specialised Crea 2 Expert…
Purchased a Specialised Crea 2 Expert e-bike from Sigma. Good end of year price. Was served by Kane who was very professional and offered a fitting test to see which frame was the correct size for me. The bike was set up well and the staff clarified a number of points about the bike including letting me have an extra thru axle lever to remove the wheels out on the road. All in all very good service from the Oakham Sigma store.
Friend and helpful service
Great option to reserve the items into my local store in this case two different Garmin watches, so I could look at them and try them both before purchasing one. Really helpful advice when I phoned. Friendly sales assistant in store when I purchased.
Excellent customer service
Knowledge of the staff and friendly…
Knowledge of the staff and friendly customer services. Always welcome and willing to help.
Outstanding Customer Service
Ian was extremely helpful and his advice/guidance resulted in the perfectly fitting wetsuit. There is no doubt I'd have got the sizing all wrong if I'd just trusted the sizing guides from the manufacturer.
He made sure he had enough time to answer all my questions so the whole process was great. Thank you Ian!
Trek pickup
Kane was very helpful and he made the bike pickup arrangements easy. The handover was thorough and I felt that all relevant points were covered, even setting the saddle position, fitting the pedals that were purchased and helping to get the bike into my car. Excellent attention to detail. I would thoroughly recommend this store.
The team at Sigma are brilliant. My go to shop!
The team at Sigma are brilliant, always very knowlegable and helpful. give honest advice and always have great prices. no pressure selling.
The sales assistant was very helpful &…
The sales assistant was very helpful & the items were in stock at a great price.
Bike Purchase - Exceptional Service
I recently purchased a Specialized Tarmac from the Oakham store and received exceptional service throughout.
The purchase involved 3 visits to the store, which is a two hour drive from my home. An initial visit to chose the model and provisional frame size, then a full bike fit and finally to collect my new bike.
At each stage, and throughout, I received nothing but a fully professional, friendly and helpful service from Ian (sales), Andrew (bike fitter) and Ben (mechanic).
They all made this purchase a very enjoyable experience and made me feel a valued customer. Well done and thankyou.
Great service
Great service and lots of really good advice
A good price that beat anyone online or local deal around
Will specifically was standout for his care and attention
After royal mail lost the first item…
After royal mail lost the first item they quickly sent another with dpd so excellent service
Great advice and service.
Went in to get some tubeless tyres came out with some good advice and written quote. Subsequently booked and dropped my bike off. They kept me updated with workshop progress and I was generally very happy with service.
Sigma were 4 stars
Sigma were 4 stars, but the free postage is with Royal Mail, so delivery was a joke.
Always great service here the team
Always great service here from Will, Zoe and the team
Excellent bike shop with super helpful staff
The store itself is a great environment; nicely laid-out, well-stocked, clean and tidy, good bike fitting facilities, with a decent number of parking spaces out front. The chap who helped me, Kane, was knowledgeable, polite, and friendly, and took the time to give me the advice that I needed. I couldn't fault the experience.
Brilliant experience
Andrew was great and very patient as we worked through a myriad of minor tweaks to get me comfortable on the bike
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