Banner for Similarweb

Similarweb Reviews 585

TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the platform's utility, finding it a valuable tool for SEO research and gaining insights into competitor performance. They highlight the intuitive dashboards and the depth of data available, especially with Pro features, which help improve strategic approaches. Some also praise the constant improvements and additional features, such as the new "Market Analysis" feature and AI insights, as particularly useful. However, a significant number of people were dissatisfied with the subscription and pricing model. Many reported unexpected charges after free trials, and some expressed concerns about the subscription model. There are also complaints about the high cost and a lack of clarity regarding what is included in various packages, with essential features often requiring additional payments. Some users also found the website and user experience ambiguous, encountering issues like being charged for trials or having difficulty accessing their accounts.

What people talk about most

Website

Clients share ambiguous opinions on the website. Many users praise its extensive data, intuitive dashboards,... See more

Service

Reviewers highlight ambiguous aspects of service. While some customers praise the high-quality service, quick... See more

User experience

Customers consistently note ambiguous experiences with user experience. Many reviewers found the tool useful,... See more

Subscription

People report negative experiences with subscription. Many customers were unexpectedly charged significant... See more

Price

Reviewers express strong dissatisfaction with pricing, frequently citing high costs and unexpected charges.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

High quality service, can not fault that. Offers a lot of information about competitor websites, it really puts site performance into perspective. My main complaint is the "no refund" policy on the of... See more

Rated 3 out of 5 stars

Good site for metrics but removed a feature I used frequently, without warning or a way to retrieve the competitive lists I had created. Used to let you group sites together and get emails on the metr... See more

Rated 3 out of 5 stars

I canceled my 7-day trial on the same day I signed up, but I was still charged $199 unexpectedly. I never intended to continue the subscription, and I simply can’t afford this amount. It’s extremely... See more

Company replied


Company details

  1. SEO Service
  2. Affiliate marketing service
  3. Business development service
  4. Business-to-Business service
  5. Internet marketing service

Written by the company

Similarweb's mission is to empower business leaders, marketers, and data analysts to discover new growth opportunities, navigate potential risks, and make strategic decisions with confidence. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to large-scale data insights. With Similarweb, you gain access to - Extensive Data Coverage (explore over 1 billion websites, 8 million apps, and 3 million brands) - Real-Time Insights (on 5 billion search terms, 250 million display ads, and 10 billion content pages) - Global Reach (Analyze and understand markets across 190 countries and 210 industries). - AI traffic and insights, to future-proof your brand by tracking GenAI chatbot traffic. - Ai agents (SEO, Content, Sales, Trends) to boost your analytics capabilities with accurate and up to date data. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.


Contact info

3.7

Average

TrustScore 3.5 out of 5

585 reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

DO NOT USE THEIR FREE TRIAL.Similar Web is a scam

DO NOT USE THEIR FREE TRIAL.
They will FREEZE THEIR CANCEL SUBSCRIPTION PAGE 3 days before trial ends.They will not reply to your emails and the page will only become active after they charge you about $199 or more.And guess what, they say no refunds for susbcriptions purchased.
Do this at your own PERIL.

13 January 2025
Similarweb logo

Reply from Similarweb

Hi there,
Thank you for reaching out and letting us know about your unfortunate experience. We sincerely apologize for any inconvenience you encountered, and have sent to our support team an indication to come back to you.
Here are your options for contacting our support team, who will come back to you directly on this matter:
- Through the platform after logging in
- Send an email to support@similarweb.com
- Fill out the form on our website: https://shorturl.at/fkgHK

They'll make sure to take care of your request properly.

Best regards,
The Similarweb Team

Rated 4 out of 5 stars

limitation on app data

16 January 2025
Similarweb logo

Reply from Similarweb

Hi Rajsak,

Thank you for your valuable feedback! We're always striving to improve our product, and enhancing app data is definitely one of our top priorities. Stay tuned for exciting updates coming in 2025!

Rated 5 out of 5 stars

Fantastic sales intelligence

We have been using Similarweb for 2 years now and it is a fantastic platform for agencies and SaaS companies to understand the market they are targeting. We get insights on our prospective clients website performance and get contact details for key decision makers to begin discussions at the top of our sales funnel. The management of our account is excellent with Brett Bartholomew helping us get the most out of the tools by enabling my team through training and insights.

14 January 2025
Unprompted review
Rated 1 out of 5 stars

The site uses a dark/deceptive pattern…

The site uses a dark/deceptive pattern for its onboarding/sign-up and does not allow the user access to any features or the site itself until payment information is entered.

I did not enter my payment information to access the site as I cannot trust a business that uses such practices.

I just wasted 5 minutes, for nothing and now need to look elsewhere for a tool that actually offers a free trial. This ain't it.

10 December 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Steve,

Thank you for reaching out and letting us know about your unfortunate experience. We apologize for any inconvenience you encountered, and have forwarded your feedback to our support and product teams.

In the meantime, you can access our free version through the pricing page—no payment information is required. We hope this is helpful!

Best regards,
The Similarweb Team

Rated 1 out of 5 stars

Unfriendly customer service, free trial worthless

I opened an account with the intention to test the free trial. Most functionalities I was interested (e.g. backlink analysis) to test were not available in the 7 day free trial and customer service (chat) was rude/did not seem to care. I went with the competitor Ahrefs, who allowed me to test all functionalities I needed for free. When I tried to delete my account, I needed to confirm this request by clicking on a link in an e-mail they send. When I clicked on that link, I was forwarded to a page "400 bad request". I have not yet tested whether my account still works. But it added just to a poor impression about this company.

5 December 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,
Thank you for reaching out and letting us know about your unfortunate experience. We sincerely apologize for any inconvenience you encountered.
Here are your options for contacting our support team, who will come back to you directly on this matter:
- Through the platform after logging in
- Send an email to support@similarweb.com
- Fill out the form on our website: https://shorturl.at/fkgHK

They'll make sure to take care of your request properly.

Best regards,
The Similarweb Team

Rated 3 out of 5 stars

UPDATE - RESOLVED -a fraudulent charge showed up on my…

UPDATE Dec 22-
I received a prompt response to this review as all can see. I did use the email provided. My inquiry was forwarded to the billing department & I received an email would be reversed. Indeed the reversed charges showed in my account within days.
I am pleased & grateful with the quick response & resolution; however, I would be remiss to the community here if I did mention that no reason for the original charge was given. Since I have never none any business with this company, I still have no idea how they had access to my credit card information.

dec 2 -
a fraudulent charge showed up on my Visa for nearly $500. I had my Team check and we have never done business with this company before. I went online to try to find out you know from the merchant what was going on? They have offices all over the world, but not one single phone number only a web form to talk to sales. I don’t care what trust pilot says that’s a scam

2 December 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi there,
Thank you for reaching out and letting us know about your unfortunate experience. We sincerely apologize for any inconvenience you encountered.
Here are your options for contacting our support team, who will come back to you directly on this matter:
- Through the platform after logging in
- Send an email to support@similarweb.com
- Fill out the form on our website: https://shorturl.at/fkgHK

They'll make sure to take care of your request properly.

Best regards,
The Similarweb Team

Rated 5 out of 5 stars

Great customer service with Alex

I was struggling to get access to SimilarWeb but Alex saved the day! He quickly identified the right person to contact and facilitated the connection. Problem solved thanks to Alex's proactive help!

15 November 2024
Rated 4 out of 5 stars

Similarweb helps with website benchmarking

Siimilarweb is extremely helpful in conducting benchmarking of competitor websites across various dimensions including web traffic and visitors data. It also helps analyse your own/client domains strengths and lag areas better. The UI is intuitive and thus requires minimal live training.

4 November 2024
Rated 4 out of 5 stars

Good session with Izzy

Was a good session with Izzy. We are in a low usage period of SW now, but should pick back up Q1 next year. Good to always find out new things coming out and ways to access information that we may not frequently look for - esp when things can get a bit rusty after not using it for some time. Thanks a bunch!

13 November 2024
Similarweb logo

Reply from Similarweb

Hi Fanny! Thank you so much for your feedback. We’re passing your thoughts along to Izzy.

Best regards,
The Similarweb Team

Rated 5 out of 5 stars

Similarweb as a tool is incredibly…

Similarweb as a tool is incredibly powerful. We find it useful both at a product level and competitive site level for analytics and insights. We also have the BEST account support from Sam Silverman - Sam you rock!!

12 November 2024
Similarweb logo

Reply from Similarweb

Hi Natalie,

Thank you so much for your kind feedback! We’ve passed along your thoughtful words to Sam, and they were much appreciated.

Best,
The Similarweb Team

Rated 1 out of 5 stars

ATTENTION GROSSE ARNAQUE!

ATTENTION GROSSE ARNAQUE!!
Ma mère s'est fait escroqué 20 000 euros et pour récupérer son argent, il vous demande de verser la somme de 6262,28.

SIGNALEZ CE SITE AU PLUS VITE!!

Voici leur réponse :

"Hello, your withdrawal review failed. The system detected an abnormality in your account login environment during the withdrawal process, which may lead to theft. For the safety of your funds, the risk control system has temporarily frozen your account. You need to upload a photo of yourself holding your ID and pay 30% of your account balance, 6262.28 USDT, to resolve the abnormality. After the payment is completed, the system will resolve the abnormality for you. After you change your password, you can withdraw the funds."

Ps : Pour le service client, ce n'est pas la peine de me répondre de contacter le service client, c'est déjà fait, arrétez d'arnaquer les personnes vulnérables.

31 October 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi, we have sent you an answer via email. It appears that your issue is not related to Similarweb. Best of luck and thank you for your understanding.
Best,
The Similarweb Team

Rated 5 out of 5 stars

Invaluable tool for competitor research

Similarweb is a key tool for competitor research. It enables brands to becnhmark against competitors and build growth strategies with reliable data.

28 October 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Jamie, thank you for your positive review! We're happy to read that our data helps you make decisions on benchmarking. Feel free to reach out at any time!
The Similarweb Team

Rated 4 out of 5 stars

Good for PPC managers

Similarweb is a great tool for performing keyword research for new campaigns, as well as research for display campaigns. It gives all the info you need to gauge if a campaign idea will be successful, and also gives visibility on competitors ads. This tool is useful for those working in PPC, I would love some paid social features to be added next!

1 October 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Amy, thank you for your positive review! We're happy to read that our data helps you make decisions on display campaigns and PPC. Feel free to reach out at any time!
The Similarweb Team

Rated 1 out of 5 stars

Nobody answered my ticket email and…

Nobody answered my ticket email and even though I canceled my trial, they proceed with the payment.
I emailed them so many times in the hours after the payment but nobody answered and I didn't have a refund

21 October 2024
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Ilaria,
Thank you for reaching out and letting us know about your unfortunate experience. We sincerely apologize for any inconvenience you encountered.
Here are your options for contacting our support team, who will come back to you directly on this matter:
- Through the platform after logging in
- Send an email to support@similarweb.com
- Fill out the form on our website: https://shorturl.at/fkgHK

They'll make sure to take care of your request properly.

Best regards,
The Similarweb Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look