Banner for Simply Business

Simply Business Reviews 

7,644
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,606 reviews, reviewers had a great experience with this company. Customers consistently praise the efficient and fast service, often finding the process of obtaining insurance straightforward and easy to understand. Many people highlight the staff as patient, knowledgeable, and professional, providing clear explanations and helpful support. Reviewers also frequently mention competitive and reasonable pricing, making the overall experience positive. However, some customers also noted concerns regarding price, specifically experiencing unexpected increases or higher renewal quotes. Additionally, a few other people also felt that contacting customer service could be challenging, citing issues like long hold times or difficulty getting through on the phone.

What people talk about most

Service

Reviewers mention positive feedback about service, consistently describing it as fast, efficient, and... See more

Staff

Clients share positive opinions on staff, frequently describing them as helpful, efficient, and professional.... See more

User experience

Customers had positive experiences with user experience, finding the process straightforward, simple, and... See more

Price

Consumers find price to be ambiguous, with many reviewers reporting competitive and affordable prices for... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the helpfulness... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied

Rated 5 out of 5 stars

The process of switching to simply business for using my insurance requirements was amazing simple. The staff were so helpful and the price was really competitive. Thank you to all of the team and wel... See more

Rated 5 out of 5 stars

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competit... See more

Company replied


Company details

  1. #38 of 39 best companies in Business insurance company
  2. #169 of 176 best companies in Insurance broker
  3. #21 of 22 best companies in Landlord Insurance Company
  4. #14 of 14 best companies in Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

Promotion box for Simply Business

Refer a friend

You’ll get a £50 gift card every time you recommend us (Ts&Cs apply).

4.2

Great

TrustScore 4 out of 5

8k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(7,644)

1,469 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

After one year landlord insurance the…

After one year landlord insurance the premium jumped so they offered a 10% refund by way of cheque to renew which was never received despite them confirming it was never sent 3 times it still has not arrived.
Avoid they can not be trusted, policy cancelled.

17 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi David, thanks for bringing this to our attention. We're keen to look into it for you and so have requested your details. We're very sorry to hear you've now cancelled your policy but we appreciate you sharing your honest feedback with us.

Rated 5 out of 5 stars

The member of staff was patient and…

The member of staff was patient and polite, he tried to explain the different types of insurance policies. However, it would be helpful to be sent the information on different products, so that you can read and understant before paying. Overall the service was excellent, price fair and staff very helpful.

18 July 2026
Rated 1 out of 5 stars

Worst insurance company I have ever…

Worst insurance company I have ever dealt with.
I contacted them to cancel my auto-renewal (which I don't believe I had automatically signed up for) It took them 2 weeks to respond. And then they cancelled my policy a week later. Clearly not understanding my instructions to just cancel the auto renewal. I am fortunate that I didn't have to make a claim in the year that I was insured with them. Their response time is just unacceptable.

1 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi P, thank you for your feedback. We're sorry you didn't get a quicker response to your email. Please note that the fastest way to get help with anything is to call us on 0333 014 6683. We apologise if there's been any confusion around your request. If you're unable to call us, you can reply directly to our email. Thanks again for taking the time to share your feedback.

Rated 1 out of 5 stars

Shit houses

Tried to rip me off for over 3 hundred quid after I have been insured with same company for years

16 July 2026
Simply Business logo

Reply from Simply Business

We're sorry to hear you're unhappy, Simon. If you'd like to discuss your feedback in more detail, you can make a formal complaint via our website. Take care.

Rated 1 out of 5 stars

Stay well clear - awful service

Stay well clear . No one answers the telephone no matter what time they are called . I sent emails to ask for cancellation within the 14 day cooling off period - I finally received a response on the 15th day stating that I was over the 14 days and there for had to pay another month before terminating .
Absolute joke .
EDIT .. The response is untrue , I have not received reimbursement . I have been told via email that the case is now closed , and that no further action will be taken

16 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, thank you for your feedback. We're very sorry to hear you've been struggling to speak with us. The queue to speak with our UK based team isn't usually more than a few minutes long, (currently less than twenty seconds). Please rest assured that if you sent an email asking to cancel your policy within the fourteen day cooling off period, your refund will be backdated. Wishing you all the best.

Rated 1 out of 5 stars

Honest Review... from a loyal customer

Honest review....
Been with this company 35 years, I tried to make a public liability claim for something that I had broken by mistake... Guess what I’m not covered for that, they said check the policy wording , paragraph 1/17/b/c/r/134 !!!!
What a crap company to deal with, has anybody tried ringing them !!! nightmare, passed from here to there and still get the wrong person who doesn’t know anything. If you very lucky you might get through to somebody who seams to be helpful, but then when it gets a bit complicated they just cut you off!! Don't waist your money, they sound cheep, but wont help if you have a problem, give them a wide birth, I wish I had 35 years ago.

16 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, we think perhaps this review has been left in error as we haven't been in business that long. Take care.

Rated 1 out of 5 stars

Broker that no longer brokers

Every year I have been telephoned with renewal quotes; enabling me to renew ahead of time. This created a precedent and expectation on my part. However, this year, I received no phone call, and instead my policy was left to expire. What’s the point of me using a broker if you don’t broker?

Update: The procedure for the last two previous years was you would contact me with quotes and I would confirm whether I was happy to proceed; that’s not ‘auto renewal’ and I didn’t opt out of that service, that service is why I stayed with you last year, so perhaps you need to investigate to be able to update me rather than just trying to look for a way to respond to my negative review.

16 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Claire, we're very sorry to hear this. We've requested your policy details so we can look into what happened. In the meantime, please do reach out to our team on 0333 014 6683 to look at your options. Once again, our sincere apologies for any misstep in communication.

Update: Hi Claire, thanks very much for confirming your policy details. It looks like you chose to opt out of the auto-renewal process last year, so this year we simply emailed you a renewal quote from your current insurer containing directions on what to do if you wanted to proceed. We're sorry if the process wasn't totally clear for you. Thanks and take care.

Rated 2 out of 5 stars

Have to call to cancel

Have to call to cancel. They will auto renew your policy for a £35 fee just for using their platform, with no button to cancel, and the AI assistant also can't cancel. Have to waste your time trying to call them! Just give me a button!

16 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thank you for your helpful feedback, LG. We understand calling in is not ideal for everyone, and we're always looking to make things as simple as possible for our customers. We appreciate you taking the time to comment. Take care for now.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look