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Smart Money People Reviews 6

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TrustScore 3.5 out of 5

3.5

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Smart Money People is the UK’s most comprehensive customer review site for financial products and services. More than 2 million reviews have been shared to date, helping people make smarter financial decisions and providing financial services companies with a true picture of what customers think and need. In addition, we create in-depth bespoke reports for financial organisations. As a result, these companies can turn this data into actionable insights to help them better serve their customers and build deeper trust.

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3.5

Average

TrustScore 3.5 out of 5

6 reviews

5-star
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1-star

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Rated 5 out of 5 stars

Great platform and friendly team

As a business user, I've found Smart Money People's platform to be simple, intuitive, and easy to work with. Their insight team are always on-hand and great to deal with - friendly, supportive, and genuinely interested in helping us get the most out of the feedback. What I also like is that, as a consumer too, I find their content good and reviews useful for searching new products.

15 September 2025
Unprompted review
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Reply from Smart Money People

Hi Aki, thanks so much for your review! Great to hear your feedback about our platform and team.

Rated 1 out of 5 stars

If I had my way I would give zero stars…

If I had my way I would give zero stars this company is a scam be very very careful

20 September 2024
Unprompted review
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Reply from Smart Money People

Hi Dorothy,
Thank you for sharing your thoughts with us. We're sorry to hear about your concerns. As a UK-based review platform, we don't manage any money or payments ourselves. Our purpose is simply to offer a platform where people can share their experiences using financial providers, helping others make informed choices.
Since you're located in Australia, it’s possible you may have confused us with another company. We hope this clears things up, but please reach out if you have any more questions - we’re here to help!
Best regards, Smart Money People

Rated 1 out of 5 stars

An utter shambles of incompetence

What an absolute shambles this organisation is. Each year I get emails from companies asking if I would like to vote for them, in the annual Banking awards scheme - which is overseen by Smart Money People. And, actually, there is a company I'd like to vote for in the Banking awards scheme, as it offers an absolutely excellent service.

However, every year, when I try to logon to Smart Money People to place my vote, it is well nigh impossible to login to their platform to vote. Hours of my time, to simply try and place a vote. What an utter shambles Smart Money People is - unlike some of the Banks, who are beholden to this awful organisation, that would like recognition from happy customers.

Smart Money People really have no business running these awards - as they actively obstruct people from being able to vote. I wonder if there is a vested interest there, on the part of Smart Money People.

23 January 2024
Unprompted review
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Reply from Smart Money People

Hi Julia,

We’re sorry to read your experience when leaving a review and voting in our British bank awards. We really value your contribution to our awards and it’s great that you think one of our award entrants offers great customer service.

We’ve had a look and we can see that you have been able to vote this year in the awards. I can also see that you have been in conversation with our team, but if you have any further issues, please email us again using hello@smartmoneypeople.com and we’ll be able to look into things further.

Best wishes,

Emma

Rated 1 out of 5 stars

It is a massive scam they take your…

It is a massive scam they take your details and had to go to the police

14 September 2023
Unprompted review
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Reply from Smart Money People

Hi Kaine, Thank you for sharing your thoughts with us. We're sorry to hear about your concerns. As a UK-based review platform, we don't manage any money or payments ourselves. Our purpose is simply to offer a platform where people can share their experiences using financial providers, helping others make informed choices.
Since you're located in Australia, it’s possible you may have confused us with another company. We hope this clears things up, but please reach out if you have any more questions - we’re here to help!
Best regards, Smart Money People

Rated 1 out of 5 stars

Owned by building society

This website is owned by family building society - company house confirms this - but they don’t say this on the website.

1 April 2023
Unprompted review
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Reply from Smart Money People

Hi Abdul, Thanks for your feedback. Family Building Society are the main shareholder in the business but they're not involved in the running of the business. Smart Money People is run by a completely independent management team.

Rated 1 out of 5 stars

Scam

Agree scammers who mischievously muscle in on companies they think you deal with.
I was contacted for my reason for making my review and I duly responded with my reason and curiously i was told the email address was not recognised...all very odd.

21 July 2022
Unprompted review
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Reply from Smart Money People

Hi Antony, thanks for your feedback and we're sorry to hear you feel that way about your experience with us.

Smart Money People is a website where people can leave reviews on financial service products and providers, and this allows others to know what they can expect before opening a new account or policy. We do work with companies to capture their customer feedback and also as part of our awards, but we don't sell any financial products on our site.

We would love the chance to explain more to you about who we are and what we do. You can contact us at hello@smartmoneypeople.com

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