The AA Insurance Reviews 43,731

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent value for money, often finding better deals compared to previous providers or other insurers. The website is consistently praised for being clear, easy to navigate, and straightforward, making the process of obtaining quotes and managing policies simple and efficient. Many people appreciate the overall service, noting the ease of use and the clarity of information provided. However, some customers also noted difficulties with online processes, such as finding options to make changes or being pushed towards unwanted add-ons. A few other people also felt that cancellation fees were excessive and that the pricing could sometimes be higher than expected, particularly for certain age groups or when compared to third-party sites.

What people talk about most

Price

Customers had positive experiences with price, often finding it competitive and offering good value for the... See more

Website

Consumers find the website to be user-friendly and straightforward, making it easy to obtain quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction and appreciation for the... See more

User experience

Customers consistently note positive experiences with user experience, finding the online application process... See more

Value for money

People report positive experiences with value for money, often finding competitive pricing and good levels of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

I was trying to accept car insurance on line something went wrong and spoke to a very nice gentleman named Tony. He went through everything answered all my questions and queries very thorough and poli... See more

Rated 5 out of 5 stars

The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more

Rated 5 out of 5 stars

I was reviewing my annual home insurance on a major comparison website, knowing exactly what level(s) of cover I required. Hence, looking for the best price. I started the process of renewal with four... See more


Company details

  1. #61 of 135 best companies in Insurance company
  2. #25 of 69 best companies in Car and Motor Insurance Agency
  3. #19 of 44 best companies in Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44k reviews

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Asks customers to review

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Rated 2 out of 5 stars

When I tried to pay

When I tried to pay, I got a message for a verification code. When I entered this, I was taken back to the beginning of your form.
In a latter attempt, I was taken to an account sign-in page. I then phoned your help line and the very helpfull gent conformed that somehow payment had been processed.f

25 June 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience with the payment process. We understand the frustration caused by the technical difficulties you encountered. We hope you're okay.

Rated 5 out of 5 stars

Motor Insurance Renewal

Motor Insurance Renewal

I received my new quote on 22/06 from £530 to £850 I contacted them and they were very unhelpful and told them I was definitely cancelling.
I went onto a well known Comparison site and entered my details and the AA Motor Insurance was exactly the premium I required and was even cheaper than my previous purchase for last year. I decided I would rather speak to someone as I was wanting to make sure I was getting the proper policy. When I rang them I got through almost immediately and spoke to a lovely Geordie operator and he confirmed that I had the right policy that I required. I would highly recommend this Company both for the price and customer service.

25 June 2026
Rated 1 out of 5 stars

Titled THEFT OF MY PET DOG DUE TO AA iNSURANCE FAILURE TO HOME HIM AS AGREED IN THE POLICY

Title: Left stranded with my pet dog after my home flooded – Appalling service from AA Insurance."I am absolutely disgusted by the lack of support and duty of care I received from AA Insurance following a devastating flood at my property. When my home was deemed uninhabitable, I expected my insurance to provide safe, temporary accommodation for both me and my pet dog.Instead of stepping in to help during this highly stressful emergency, AA Insurance completely failed to provide safe alternative accommodation for my dog. Insurers have a well-known duty of care and policy parameters to support customers and their domestic pets in these scenarios. However, their handling of this situation was entirely inadequate, leaving my pet dog Archie, a cockapoo a vulnerable pet in an impossible and unsafe situation resulting in his theft. If you are a pet owner, stay well clear of AA home insurance. They are happy to take your premiums, but when disaster strikes and you actually need them to house your family and pets, they fail to deliver." Absolutely appalling, negligence by their loss manager.

22 May 2026
Unprompted review

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