The AA Insurance Reviews 39,487

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent service, competitive pricing, and user-friendly website as key strengths. Many people found the process of obtaining insurance to be straightforward and efficient, often noting significant savings compared to previous providers. The overall value for money is consistently praised, with consumers appreciating the comprehensive cover and peace of mind offered. However, some customers also noted issues with the website, finding it misleading regarding breakdown cover or experiencing difficulties accessing documents after purchase. A few people were dissatisfied with price increases during the purchase process or encountered unhelpful customer service when dealing with claims, with one reviewer mentioning a lengthy repair period.

What people talk about most

Price

People report positive experiences with price, often finding competitive rates for car and home insurance.... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent service, highlighting... See more

Website

Consumers generally express satisfaction with the website, finding it easy to navigate and use for obtaining... See more

User experience

Customers had positive experiences with the user experience. Many reviewers found the online forms and... See more

Value for money

Clients share positive opinions on value for money. Many customers report significant savings, with some... See more

Based on these reviews

Rated 5 out of 5 stars

excellent service from start to finish the AA was on it had an accident reported it to the AA within two hours the repair shop rang me up to get more info on the accident.the process was easy from st... See more

Company replied

Rated 5 out of 5 stars

Very happy with the service provided. Recommend 100% but do check several comparison sites for the best quotes. They are different for the same companies. Still AA gave me the best quote and a ver... See more

Company replied

Rated 4 out of 5 stars

Price compared well against RAC (previous insurer) but website misleading as it appears to include breakdown cover though that choice only pops up when going further into teh quote. It is also trick... See more

Rated 5 out of 5 stars

It was a no brainer when we became due for renewing our car insurance. The “ trusted named brand “ that gave us a replica of our previous policy but is much cheaper and so much easier to navigate on t... See more

Company replied

Rated 5 out of 5 stars

Contacted AA after my car was vandalised and they responded very quickly. A member of staff from AA talked me through the whole process. It was good to be able to speak directly to an actual person. M... See more

Rated 5 out of 5 stars

The AA took care of everything from the first call to report the accident through to collection of my repaired vehicle. I was kept updated on progress and a hire car was arranged for me whilst my veh... See more

Rated 5 out of 5 stars

Recently used a comparison site to change our Car Insurance to AA. I found their site easy to follow and straight forward. Two points in particular I liked one the fact the they had a call centre,... See more

Rated 5 out of 5 stars

Steven in Newcastle was the agent I dealt with in relation to a difficulty in completing an application to stop my automatic renewal for my insurance policy for next year. Regretfully I declined a f... See more

Company replied

Rated 5 out of 5 stars

I have just renewed my car insurance with The AA after a gap of many years. I left them because the premiums had become uncompetitive. To my huge surprise this year they gave the best quote. The whole... See more

Company replied

Rated 5 out of 5 stars

I chose AA insurance because it provided all I need in car insurance. It wasn’t the cheapest quote I received, however I have confidence in the company therefore the extra cost gives me peace of m... See more

Rated 5 out of 5 stars

Excellent website with lots of choice. I chose the top level of insurance and got that for a very competitive price. Lot cheaper than my previous insurer for the same cover

Company replied

Rated 2 out of 5 stars

My car insurance policy hasn't even started yet and I'm having to jump through hoops to prove my no claims discount from my previous policy. The usual "glad you've joined us", "we're here to help" ema... See more

Company replied

Rated 5 out of 5 stars

Wish I had come to the AA site first, would have saved a lot of searching around other websites. AA have provided a great cover for my car insurance price with good benefits. Would certainly recommend... See more

Company replied

Rated 5 out of 5 stars

Very straightforward to report my accident and get my car fixed. All staff extremely helpful and sympathetic to my situation. Huge thank you to Samantha Taylor in Personal Liability, gave me the time... See more

Rated 5 out of 5 stars

Taking out the insurance was relativly easy and the price was very competative, but you can never really judge how good a company is until you have to make a claim. Hopefully I wont have to and my op... See more

Rated 5 out of 5 stars

Found them on Compare the Market. Very easy to enter all the information. Clear instructions when I'd missed a section...no searching for where! Excellent value.

Company replied

Rated 5 out of 5 stars

Online form easy to navigate and car policy taken out at a competitive price. The policy hasn't started yet but so far, so good.

Company replied

Rated 1 out of 5 stars

Been trying to change my insurance cover to my new car for the past two days. Absolutely diabolical site. Almost tearing my hair out with frustration. Eventually was given a number and spoke to an ext... See more

Company replied

Rated 5 out of 5 stars

I recently had a no blame bump, spoke to relevant person who took me through the process. It was painless and easy. AA provided clear information, I was very impressed with how they helped me. Their p... See more

Rated 4 out of 5 stars

Although yours was not the cheapest quote obtained, I trust the AA more than a company I have not much knowledge about. Come renewal time, insurance companies should give customers the cheapest quote... See more

Rated 5 out of 5 stars

Really cannot fault AA insurance. They have been outstanding from start to finish. From reporting our non fault accident they have been brilliant. Organised hire car which was dropped off at our home... See more

Rated 5 out of 5 stars

GDAA473353 Had a small rear end bump about 5 weeks ago and had to wait due to the local AA repair garage being busy. I am glad we did. Service was excellent. Garage staff clearly know their stuff.

Rated 5 out of 5 stars

When it comes to purchasing car insurance there can't be anything simpler than the with the AA. Price was way better than renewal with existing company. It was also better on add ons as a lot where al... See more

Rated 5 out of 5 stars

via compare the market. previous company much more expensive, so i used compare. trust the name and covers me for everything i want. easy to use website,

Rated 5 out of 5 stars

Graig gave great assistance today service patience and communication was excellent.I managed to secure a competitive cost for our insurance thanks to Craig. Many thanks for your help today in obtain... See more

Rated 5 out of 5 stars

Car insurance was up for renewal with another company, it went up far more than I was expecting with no change in circumstance, AA quote was £75 cheaper for the same coverage so it was a no brainer! A... See more

Rated 1 out of 5 stars

The garages where they repair the cars are very limited and extremely poor !my car was kept outside they don’t have even car park , they have did more damages on my car broke my backlight didn’t fi... See more

Company replied

Rated 5 out of 5 stars

The website was easy to use, I received a quote and within a very short time my car was insured. I would definitely recommend AA insurance to anyone looking to insure their car.

Rated 5 out of 5 stars

Best price for the broad cover provided and a very helpful on-line advisor to deal with a query relating to ambiguous web site information on vehicle recovery from Northern Ireland for residents on ma... See more

Company replied

Rated 5 out of 5 stars

You can speak to real people. By phone, not restricted to a menu system that leads nowhere. I got both insurance and breakdown cover sorted out. The assistance provided was very good.

Company replied

Rated 5 out of 5 stars

Quick and easy to set up. My other Insurance provider had gone up about £70. AA came out on top on the comparison site. Took the Platinum package as windscreen excess and compulsary and voluntary exc... See more

Company replied

Rated 1 out of 5 stars

The lack of communication is diabolical, there it system is dreadful, still don't know if my car is insured as I transferred to a new car. Waiting since 9th March was promised a phone call on 16th Ma... See more

Company replied

Rated 5 out of 5 stars

AAS553362 Recently had excellent service by AA Insurance following a car accident. After the initial call to AA after the accident, which was handled sensitively and reassuringly, advice was given a... See more

Rated 5 out of 5 stars

Had to change my car recently mid-term (due to mechanical failure) and now at renewal my insurance has rockeded. Searched on-line for a better deal and was delighted to find that the AA could save me... See more

Rated 5 out of 5 stars

This was all dealt with online via MoneySupermarket and has gone very well. The price is very favourable, with more cover than my current insurer. As an 82 year old I am saving about £ 13 a month plus... See more

Rated 5 out of 5 stars

The process was clear and concise. Whilst it was possible to obtain a slighter cheaper quote, I know that I can rely on the AA and that there are no hidden options. I have used AA in the past and have... See more

Rated 5 out of 5 stars

The very easy to use website which allowed you to go backwards and forwards without losing any information.

Company replied

Rated 5 out of 5 stars

Daniel who dealt with my call was very clear and concise with his advice. He answered my queries quickly and efficiently and resolved the problem.He was courteous and respecrful.

Rated 5 out of 5 stars

Did my home insurance through the website, it was quick and easy and I got more cover than expected for the price.

Rated 2 out of 5 stars

1st time using AA and the registration process was a joke! The 6 digit code to authenticate me either failed to turn up in my mailbox or was wrong- it took 3 hrs to successfully register and I was ve... See more

Company replied

Rated 5 out of 5 stars

Amazing experience with the AA, right from first contact to getting me on my way, been brand loyal for 35 plus years and another example of why, thanks AA! Special thanks to Stephen for calm, kind... See more

Rated 2 out of 5 stars

It would be good to email confirming it's all set up and revealing the correct web address to see documents etc. As it was, I was left wondering if it had all gone through. I purchased insurance 3... See more

Company replied

Rated 5 out of 5 stars

Everything was easily handled on the website site.Plus I saved myself over £200 compared to my previous insurance company. Excellent experience.

Rated 5 out of 5 stars

Filled in all the details for my building and contents insurance online it was easy to complete and was a great price and straight forward, no problems at all it was quick and easy

Rated 5 out of 5 stars

The quick service and ease of getting my insurance needs taken care of on line.

Company replied

Rated 5 out of 5 stars

Easy to apply for through Moneysupermarket. Paperwork similar to all insurers. Been with AA before and had no problems.

Rated 1 out of 5 stars

The most unhelpful insurance company I have dealt with, had to complain and my complaint was upheld, has taken 7 months to get my car repaired. Accident was not my fault had dash cam but still AA insu... See more

Company replied

Rated 1 out of 5 stars

took car insurance. went to cancel it and was advised of a list of charges. one labelled 'arrangement fee' in addition to a cancellation fee! misleading, especially, as they advised no admin fee fo... See more

Company replied

Rated 2 out of 5 stars

Got a qoute of £614 when i tried to confirm purchase it rose to over £900. I needed the insurance straight away so i purchased it . Not at all happy with the tactics of raising the price. The qoute in... See more

Company replied

Rated 2 out of 5 stars

I have moved my car insurance to the AA. They have sent an email advising me to access my documents etc online. Great. It accepted my email address as I have AA breakdown cover and the App but will no... See more

Company replied

Rated 5 out of 5 stars

Got a multi car insurance for my wife and me brilliant service and help from the AA agents

Rated 5 out of 5 stars

I contacted the AA to report my first ever accident in 40 years of driving. The team at AA took me through the process, they were kind and understanding put me at ease. They sorted a hire car while... See more


Company details

  1. Insurance company
  2. Car and Motor Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

39K reviews

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Rated 5 out of 5 stars

AAS544352 Steer Northampton

AAS544352
Excellent service from Steer who were the AA recommended repairers.
The Steer team in Northampton could not have been more helpful and accomodating and the paintwork repair is perfect.

12 March 2026
Unprompted review
Rated 4 out of 5 stars

Why no delivery time slot ?

The garage delivering the courtesy car and collecting damaged car could not confirm any idea of time - just a date, so had to stay home all day waiting . The car supplied was very tiny compared with the SUV being repaired - so barely used. Stayed in all day waiting for the return as well - Surely a time window could be arranged like all parcel firms etc

2 March 2026
Unprompted review
Rated 5 out of 5 stars

The AA provide the best quote and…

The AA provide the best quote and elements of cover for my next year of car insurance. The website was easy to use and to complete the purchase. This is my first time using the AA and the experience at this point is excellent.

22 March 2026
Unprompted review
Rated 5 out of 5 stars

Straightforward

Compared policies via Confused.com and AA gave both best value along with appropriate cover. Whole process was straightforward.

16 March 2026
Unprompted review
Rated 5 out of 5 stars

A great service.

A great service other than initially I had to chase my claim as I’d heard nothing after a week from the repair garage. This was caused because the claim information hadn’t been released to the garage. Just a glitch in the matrix.
Once I chased it up however it was a smooth and easy process.
I had a courtesy car throughout, was regularly updated with my repairs progress. Communication was great.

9 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service.

I moved my Contents insurance to AA. The quote was the best obtained by Compare the Market and I bought the policy online. The AA response was immediate and the website was very easy to use.
The next day I phoned AA with a few questions which were answered speedily by a friendly and helpful advisor. Excellent service throughout.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Great website

Just renewed my car insurance on line with the AA great service and great price, easy to use their website and policy etc came through on e mail within minutes, hopefully won't have to use it again now until next year's renewal.

22 March 2026
Unprompted review
Rated 1 out of 5 stars

I had to give one star because there…

I had to give one star because there isn't an option for none. Worst customer service in Ireland. I have been weeks trying to get my no claims bonus cert from them and my new insurer is threatening to cancel. A no claims cert is my property and that company has no right to keep it from me. STAY AWAY

23 March 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Noreen, proof of NCD discount will be shown in the renewal documents we send out. Can we just double check that your insurance is with us in the UK or if it's AA Ireland you're referring to? We've sent an email requesting more info so we can check.

Rated 1 out of 5 stars

AA’s NCD Policy: Unfair and Disappointing for Customers

I’m disappointed with AA’s policy on No Claims Discount (NCD). In 2023, my NCD stated in the renewal letter from AA was 17 years. I didnt renew and chose to go with AXA for 2 years, and returned to AA in 2025. Now, in my latest renewal letter, my NCD has been reduced to 9 years, despite the fact I’ve been claims free for 19 years (soon to be 20).

I was with AXA for 2 years in between and made no claims during that time. Yet AA refuses to recognise those years and still caps my NCD at 9.

It’s disappointing because car insurance comparison sites accept NCDs of 20 years or more, meaning drivers who have been claims free for longer get better deals. Meanwhile, AA customers like me are unfairly capped.This is completely unacceptable and needs to change.

22 March 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Mo, if you're able to get an NCD letter showing 19 years from your previous insurer, AXA, for the two years you stayed with them, we may be able to manually issue a letter showing 20 years from when you returned to the AA. Most insurers cap their NCD at 9 years, but some will manually update it to reflect your full claims‑free history.

Rated 5 out of 5 stars

Fantastic service with this company…

Fantastic service with this company when my bathroom had to be replaced due to an on going leak.
Very helpful and I always felt like I was talking to a friend when I phoned. I would definitely recommend them.

19 September 2025
Unprompted review
Rated 5 out of 5 stars

The price

The price! Included accidental damage cover. We were caught out by our last insurer when I had a haematoma and stained the carpet and underlay. No help with a new carpet

22 March 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're thrilled that you got all the cover that you needed, Joe 💛.

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