Great app, simple to use, great value, really happy with almost everything including roaming, but the connection speed could be better. And hoped it would be getting some benefit out of the Vodafone m... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Smarty is well priced in comparison with other companies. It has a good customer service and easy to use app that allows you to make changes to your data and adds on. The only problem is the network c... See more
Company replied
Smarty is cheap, easy to use and reliable with no price hikes unlike other companies. The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occ... See more
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Service is excellent and value for money is worthwhile, but you can't buy a new plan even when your current plan has less than a week to finish with less than 2GB remaining on it. You can only buy ad... See more
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Company details
- #31 of 32 best companies in Mobile network operator
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.0
Great
48k reviews
Asks customers to review
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Reply from SMARTY
Lorna,
We are so glad your switch was smooth and our plan is great value. Thank you for your feedback. - Natalie
Hit and miss.
Started off really well but recently it’s been showing 4G/5G but not actually connecting to the interne. Have to connect to WiFi to receive any messages.
18 May 2026
Reply from SMARTY
Reviewer,
We appreciate you sharing your experience. We are concerned to hear about the recent connectivity issues you've faced and are looking into this. - Natalie
Smarty does what it says
Smarty does what it says. Cheap and easy to understand no hidden fees. Just great
15 May 2026
Reply from SMARTY
Brian,
We're so happy you find our service cheap and easy to understand with no hidden fees. Thanks for the great feedback! - Natalie
Good value for your money
Very easy to see what i have used and spent for the month app really easy to use .Good connection value for money low cost high use ,price per month so much better than other service's .my husband and I very happy 😄
18 May 2026
Reply from SMARTY
Mrs Collins,
We're so happy to hear you and your husband are enjoying our service! It's great that you find the app easy to use and appreciate the value. - Natalie
Smarty is cheap and honest
Smarty is cheap, easy to use and reliable with no price hikes unlike other companies.
The only issue is the Three network isn't as good as EE but then you're paying twice the price for the occasional signal issues that crop up with Three.
5G in Wales? Forget it... 4G at best.
You get what you pay for, and I'm happy with that.
18 May 2026
Unprompted review
Reply from SMARTY
Dan,
We appreciate your feedback regarding our service's value and ease of use. We acknowledge your concerns about network coverage, especially with 5G in Wales, and we are continuously working to improve our network performance. - Natalie
Reply from SMARTY
Logan,
We appreciate your 5-star review! We are so glad you find our service easy to use and affordable. - Natalie
Reply from SMARTY
Ian,
We're delighted you found our setup easy and service great. Thanks for your positive feedback. - Natalie
Best value for money
Moved from 3 after my contract ended in March and it was the best move. I was recommended Smarty by a friend and I couldnt be happier. Smarty have saved me over £60 a month. It was so easy to move and to port my number across. Would recommend them to anybody.
18 May 2026
Reply from SMARTY
Naomi,
We're so pleased to hear you had such a positive experience switching to us and that we could help you save! It's wonderful that porting your number was easy. Thank you for recommending us! - Natalie
The worst mobile phone company I have…
The worst mobile phone company I have ever dealt with. They send you round and round their complicated dashboard procedures for opening an account and ordering 2 SIM cards.
The agent I contacted was useless and seemed unaware of how to assist with my questions.
Eventually I gave up with Smarty. I contacted another mobile phone company the same day. Within 20 minutes I had opened an account with that company and the 2 SIM cards I requested on the same account were ordered.
I sent a full report of my experience to Smarty. That was a while ago and I have heard nothing further from them.
12 April 2026
Unprompted review
Reply from SMARTY
Paul,
Thank you for sharing your feedback. We are truly sorry to hear about the difficulties you experienced with our account setup process and the assistance you received. We understand how frustrating this must have been, especially when trying to order SIM cards. We regret that we did not meet your expectations and that you ultimately chose another provider. Your detailed report is valuable, and we will certainly review it to improve our services and support. - Natalie
Reply from SMARTY
Robert,
We appreciate your feedback on our service. - Natalie
Worst internet Company ever
Worst company ever they attempt to take your money and then when you aren't able to pay it they just cut you off straight away with no warning. Worst company ever. Have now blocked payments going to them from my bank and will not recommend them unless you want to get conned
18 May 2026
Reply from SMARTY
Catryn,
We are truly sorry to hear about your negative experience.
When payment fails, customers have until 12pm to make a successful payment to allow connectivity. - Natalie
Reply from SMARTY
Karen
We appreciate your positive feedback. We're glad you're happy! - Natalie
Reply from SMARTY
Andy,
We appreciate your positive feedback regarding our service and pricing. It means a lot to us. - Natalie
Reply from SMARTY
Kathryn,
We appreciate your positive feedback. We are glad you are satisfied. - Natalie
Was a bit unsure at first as am old…
Was a bit unsure at first as am old school and stuck to what and who I knew so was a BT stalwart.
A friend moved over to Smarty and found it worked for them so decided to give it a try especially as no contracts involved.
Pleased I made the move and now my wife has also moved over to Smarty as well.
For me, they have good customer service levels, and you cannot argue that the prices against my BT contract show me a monthly saving.
17 May 2026
Reply from SMARTY
Glenn,
We are so glad to hear you and your wife are enjoying the savings and customer service since switching over. Thank you for sharing your positive experience! - Natalie
Reply from SMARTY
Joanna,
We are so glad you found our service efficient and straightforward. We appreciate your kind words. - Natalie
Reply from SMARTY
Kamil,
We are glad you enjoyed your experience. We appreciate your positive feedback. - Natalie
5 stars
Well, for a start, I don’t like change. But changing to SMARTY made it such an easy experience even I could do it easily. I was so worried about changing because I do rely on my phone quite a lot living alone a lot of the time I thought I may have signal problems but I’d like to report. I have had absolutely 0
Thank you so much, SMARTY for giving me the confidence to change other things instead of being an old stick in the mud Thank you again .
17 May 2026
Reply from SMARTY
Mr Thomas,
We are so glad to hear that changing to us was an easy and positive experience for you! It's wonderful to know that we could provide reliable signal and help build your confidence. Thank you for sharing your kind words. - Natalie
Plastic sim works great
Coudn't get eSim to work but plastic sim works great. Living near the sea reception is surprisingly good both indoors and outside for calls and data. Smarty dasboard is nice touch. Referral system rewards work, plus monthly confirmation that payment taken (and contract is active). Help desk was very supportive when I needed it and no price rises.
11 May 2026
Reply from SMARTY
Eugene,
We're glad to hear our SIM is working so well for you, especially with excellent reception near the sea! It's wonderful that our dashboard and referral system are appreciated. We're also pleased our support team was helpful. Thank you for your positive feedback! - Natalie
Brilliant 5 SatarEasy to change to and a lot…
Brilliant Easy to change to and a lot cheaper than my previous supplier
17 May 2026
Reply from SMARTY
No,
We're so glad you found switching easy and our pricing more affordable! Thanks for sharing. - Natalie
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