Smile Perfect Reviews 

691
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 594 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the seamless process and the effectiveness of the product, often achieving desired results. The customer service and staff are frequently highlighted for being professional, friendly, and exceptionally helpful, providing constant support and quick response times, making the overall service stress-free. However, some customers experienced delays in communication and response times, occasionally needing to chase for updates. A few also reported product issues, such as aligners not fitting or treatment outcomes differing from what was promised, alongside delays in receiving products or treatment plans and a lack of follow-up on their progress.

What people talk about most

Product

Customers had positive experiences with the product, with many expressing satisfaction with the quality of... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the care team's communicative... See more

Service

Consumers find service to be positive, with many reviewers describing their experiences as amazing and... See more

Response time

People report positive experiences with response times, with many customers praising the quick and helpful... See more

Staff

Users describe positive interactions with staff, highlighting their helpfulness, responsiveness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I highly recommend using smile perfect if you are interested in looking to straighten up your smile and especially if you are on a budget. The process has been seamless and they have been truly helpfu... See more

Rated 5 out of 5 stars

Fab service, I find Mike to be so polite and helpful and didn’t take him 5 minutes to respond via email to arrange for a couple of replacement aligners (my dog chewed up!) I havnt started these lon... See more

Rated 5 out of 5 stars

So far all has gone really well, communication has been good and it’s been really easy taking impressions and receiving the scan results to see how my teeth will hopefully eventually look…. Watch th... See more

Rated 5 out of 5 stars

Very good price for aligners, clear and fast communication from the company and kept me updated each step of the way. Professional and friendly service also


Company details

  1. Health and beauty shop

Written by the company

We are a direct to consumer teeth straightening company.


Contact info

4.8

Excellent

TrustScore 5 out of 5

691 reviews

5-star
4-star
3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 68% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(691)

592 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

They are an amazing company

They are an amazing company, very understanding and patient with me and the process of changing my teeth. Because of Smile i became more confident in myself and also in pictures!! Thank you guys!!

14 May 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful customer service agents (UK)

I have communicated extensively with Mike, who has been very helpful and supportive throughout. I recieved my 3D Smile Projection and Mike helped with any concerns regarding this. The team have kept me up to date with parcel delivery and I am now awaiting my aligners!
All parcels use tracked delivery through Royal Mail (UK) so that you know where your parcel is and there is no worry about it being lost
Thank you so much for all your help, SP!

8 June 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

I’ve had a very smooth experience with Smile Perfect so far. The whole process has been straightforward, and the impressions were easy to take with the clear instructions provided.

A special mention to Mike in customer service, who has been fantastic throughout. He’s always quick to respond, keeps me updated, and has kept me informed at every stage of the process, which has made everything stress-free.

I’m really impressed with the service so far and can’t wait to receive my aligners and start my treatment. Highly recommend!

8 June 2026
Unprompted review
Rated 5 out of 5 stars

Mike has been fantastic from day 1!

Mike has been fantastic from day 1!! Any questions asked he got in touch within 24hrs, hes there even on weekends!
Ive recieved my aligners and im on day 4 of my journey 😊 very very happy! Excited to carry on and see my results!

7 June 2026
Unprompted review
Rated 1 out of 5 stars

They bullied me into deleting my bad…

They bullied me into deleting my bad review before they could refund me. I have all of the correspondence to prove it. I feel bad for all of these people writing good reviews thinking they're going to have a great experience. Good luck love. Anyway here's the review again:

Do not waste your money - terrible company!
This has been one of the worst experiences l've ever had with a company. The aligners they sent made my gums bleed and caused pain, and when I raised it, they completely ignored everything I said about my rights.
Instead of taking responsibility, they demanded I send back used aligners - that's disgusting and makes no sense. What exactly are they going to do with used dental products that have been in someone's mouth? It's unhygienic, unsafe, and just plain ridiculous.
They hide behind "policy" and copy-and-paste replies while dodging accountability. They don't care about customers or basic hygiene - they just want your money and then make you jump through hoops to get it back.
Absolutely shocking service. I wouldn't recommend Smile Perfect to anyone. Save your money, your time, and your sanity

Also, smile perfect DO in fact give out incentives for good reviews. I was a victim of one from the start they made me write a good review about a male staff member, name starting with letter M so that I could get some free teeth whitening.

Update from smile perfect response: it's funny how I have used the same account to make the previous review that you guys bullied me to take down so that I could get a refund on the sham of alingers you sent to me, no that I have wrote this review again with the same name same everything same review and now you're claiming that this isn't genuine? Hilarious. I have already reported you to trustpilot with the evidence. I just wish I could upload photos to reviews This company is a scam. US and UK version

5 June 2026
Unprompted review
Smile Perfect logo

Reply from Smile Perfect

************THIS IS A FAKE REVIEW*********


We have carefully reviewed our records and we are unable to identify any customer or case matching the details mentioned in this review.

Based on our system checks, we do not have any verified record of this individual as a Smile Perfect customer, and therefore we cannot confirm this as a valid or correct customer experience.

At this stage, we believe this review is either incorrect or not related to a genuine Smile Perfect order.

Rated 5 out of 5 stars

Smile Perfects a winner

Smile Perfect worked very well for my treatment. Everything thing was done from home or over via email which is super convenient. To date they've been very responsive to all emails sent their way. Overall I would recommend them personally.

4 June 2026
Unprompted review
Rated 5 out of 5 stars

The people at smile perfect have been…

The people at smile perfect have been very friendly and helpful, and creating my own impressions at home was much more convenient and comfortable than going to a dentist. The price is great as well. I have already recommended them to friends.

3 June 2026
Unprompted review
Rated 5 out of 5 stars

The customer service has to be the best…

The customer service has to be the best overall. they’re always there for any questions or concerns, i’ve personally reached out quite a bit and i’ve never had a single problem. I can see the change, slowly but i’m happy i chose them over everybody else, i highly recommend!

31 May 2026
Unprompted review
Rated 1 out of 5 stars

CHECK THEIR UK REVIEWS

Seems as the trustpilot link on their UK page leads to this & not their UK page I figure it's only fair I give an accurate view on my "treatment" from the UK branch of this company.

1stly, after 6 months I have won my chargeback with the bank!

With that being said, how did I get to this point? Firstly I had to chase down this person just to get responses. After being 2/3 months in and no aligners I asked for a refund. I was told I could get a refund once I deleted my accurate review. NO (check the UK reviews and see for yourselves).

I asked for the dentists details who would oversee my treatment, to which smiledirect couldn't provide any details. The "free whitening kit" is a purple pen that doesn't even work and I had to chase up after it anyways.

Staff became very, very rude once he realised I just wanted my moneyback. Told me to do a chargeback, then on UK review lied and said I had been refunded, then in my emails it changed to "we accept the chargeback"... they didn't even bother to respond to my bank which says alot about the bad attitude in general.

I have no doubt I will recieve a reply saying "not true" or whatever usual condecending reply he leaves on people who speak out and dare to want their money back.

The good thing about dealing with this charlaton company is I have learnt why people say "buy cheap, buy twice".

After nearly 6 months just so glad my bank stepped in & got me my money back. I have reported to misuse of Trustpilot ratings to Trustpilot as well.

31 May 2026
Unprompted review

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