Proffesional, polite and informative. Got me to sign up after explaining that the policy still pays out in first year for accidental death and at least money back if medically die through illness in f... See more
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Review summary
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Reviews shaping this summary
Veron is an absolute credit to Sunlife. He did not pressure me into taking a higher amount than what I needed. He listened carefully to what my expectations were and he is a gem 💎. What a lovely... See more
Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more
I spoke to Rebecca first and she was very helpful, we agreed on what I was looking for. She then put me on with Gary who went through everything again with me. I thought both representatives were very... See more
Company details
- #34 of 49 best companies in Life Insurance Agency
About SunLife
Written by the company
This is the SunLife
SunLife, the 200 year-old company
SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.
Contact info
United Kingdom
- 0800 904 7674
- sunlife.co.uk
4.8
Excellent
26k reviews
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Found it very easy to take out another…
Found it very easy to take out another policy and everything is explained perfectly in there policies etc Highly recommend
25 June 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I have multiple life insurance with…
I have multiple life insurance with yourselves and after taking out this one, I received a letter saying I would not be receiving my welcome gift of a gift card as I have multiple policies ??
This was not communicated with myself or others may I add in the advertising or application form before proceeding ? There are multiple other companies that are offering similar incentives, so why is this now being done without any knowledge ?? 🤔 you have stated that it is in the "terms and conditions ", but I have read them and cannot see this mentioned anywhere ?
I will be cancelling this new policy , as I dont think this is fair, but will continue to pay for the other policies that I have, not happy customer 😉
24 June 2026
Reply from SunLife
Good afternoon Claire,
Thank you for your review.
All applications are subject to gift eligibility checks conducted in line with our Gift card Terms & Conditions.
We ensure throughout all of our advertising, website pages and application channels it is signposted that terms and conditions (T&Cs) apply to our gift offering. Full T&Cs can be found on our website and are available in printed format upon request.
(www.sunlife.co.uk/media/over-50-life-insurance/crm-welcome-gift/#crmgifttermsconditions)
Should you require anything further, please feel free to contact Customer Service on 0800 008 6060, Mon-Fri 8am-8pm.
Thanks
Dan
SunLife
It was quick and efficient
It was quick and efficient. No messing about or silly questions. Sunlife deserves a 5 rating.
27 June 2026
Reply from SunLife
Good afternoon Julia,
Thank you for your review and my apologies for any upset caused.
I have requested for a member of our customer care team to reach out to you in order to understand your feedback further and look to address any ongoing concerns you have.
Alternatively should you prefer, you can email me directly at social@sunlife.co.uk with further detail.
Thanks
Dan
SunLife
Sunlife Experience
So easy ,great for someone who is not well up with today's technology
27 June 2026
No hassle & easy to sign up!
27 June 2026
Richard was polite and informative
Richard was polite and informative, finished the transaction reassured and felt safe
26 June 2026
My late mum took out her life insurance…
My late mum took out her life insurance with you and after her passing sunlife made everything easy and once they received the relevant information they paid the insurance out and they were very sympathetic
22 November 2025
Veron an absolute credit to Sunlife
Veron is an absolute credit to Sunlife. He did not pressure me into taking a higher amount than what I needed. He listened carefully to what my expectations were and he is a gem 💎. What a lovely gentleman. Thank you very much for all your help.
25 June 2026
The process was straightforward.
19 June 2026
Good company decent payouts miles…
Good company decent payouts miles better than British seniors
19 June 2026
Good advise
19 June 2026
Very helpful
26 June 2026
You were easy and to deal with. Cheryl was very helpful and Scott yesterday as well …
You were easy and professional to deal with.
26 June 2026
Hassle Free Quote
Called Sunlife Insurance for a quote on life insurance. Gareth was very thorough but managed to explain it all to me in simple terms. He was professional but friendly too and set it all up in no time at all. Knew it had to be done and was dreading a lengthy phone call but that was not the case.
26 June 2026
Sort your house out Sunlife!
Wow why do you need the customer to go through a series of questions to press this now press this really? This is 2026 sort out your house you must be able to make it easier for your customers!
Anyway the reason for my call was to make a missed payment I finally get through after the interrogation to be told we can't take payments over the phone really so the customer has to do all the work really guys get your house in order try to be more proactive!
26 June 2026
Unprompted review
Reply from SunLife
Good afternoon David,
Thank you for your review and my apologies for any upset and inconvenience caused. I appreciate that navigating our phone system and then being unable to make a payment over the phone was frustrating for you.
Please be assured we take all customer feedback seriously and I have shared your comments with the relevant team for their consideration when developing future improvements.
Should you wish to contact us further about this, please feel free to email me at social@sunlife.co.uk and I will ensure your feedback is passed on.
Thanks
Dan
SunLife
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