The Innocent Hound Reviews 

396
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 34 reviews, reviewers overwhelmingly had a great experience with this company. Loyal customers frequently share how extremely happy they are, noting that all the pet products are crafted with exceptional quality and that their dogs truly love the wholesome daily meals and healthy snacks. Many online shoppers also praise the remarkably fast and reliable delivery service, the clean and user-friendly website experience, as well as the secure and attractive product packaging. Some reviewers were not happy with certain specific aspects, noting that the food occasionally caused stomach upsets, was too dense for some pets, or was simply left uneaten by picky animals.

What people talk about most

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the high standard and... See more

Delivery service

Clients share satisfaction on delivery service, frequently highlighting exceptionally fast next day arrival... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very quickly delivery and no doubt the food is of good quality. I bought from the Meadow flavour but unfortunately it didn’t agree with my Cavalier and she had a very bad tummy after eating. I did int... See more

Company replied

Rated 5 out of 5 stars

We've had innocent hound for a few years. Love the quality of the food and the helpfulness of staff if I've a question. The purpose of this review is to say how amazing Caroline in the office had... See more

Company replied

Rated 5 out of 5 stars

Come across this brand while looking for air dried food for the fussy eater dog in our house, he is a typical cockapoo fussy and has me wrapped around his finger 😀, anyway bought a couple of samples... See more

Company replied

Rated 5 out of 5 stars

The dogs love the food and it's great for travelling and camping as raw food needs a freezer. I also asked for the subscription to come out on my pay day which was a service they didn't offer before.... See more

Company replied



Company details

  1. Pet shop
  2. also in
  3. Animal feed shop
  4. Feed manufacturer
  5. Pet Care Store

Written by the company

Makers of the finest air-dried food and treats for pets, handcrafted in Yorkshire, using quality British ingredients.


Contact info

4.8

Excellent

TrustScore 5 out of 5

396 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(396)

34 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great size Antler

Great size Antler, packaging is super smart and delivery was phenomenally quick! Great reasonably price would highly recommend.

2 November 2026
Rated 5 out of 5 stars

Amazing service

Amazing service. Quick delivery and always beautifully packaged. Am always so impressed by The Innocent Hound and highly recommend them!!

29 October 2026
Unprompted review
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for your lovely review. It is always great to hear our customers are pleased with our service. We will make sure our dispatch team know they are appreciated!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Delivery was prompt

Delivery was prompt, beautifully packaged!

24 September 2026
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for leaving a review. Our dispatch team work hard to make sure every order is sent out as quickly as possible, and well packaged. It is great to know you are pleased with your order.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Very happy and very impressed

Very happy and very impressed.
I found exactly what I was looking for, top quality and reasonably priced and with a very quick delivery my order arrived next day perfectly packaged. A big thank you for an excellent service from a very satisfied customer and 3 happy dogs .

30 September 2026
Unprompted review
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for your kind review. We are really pleased to hear your feedback, and it is great to know you are impressed with the quality of your order. It is always good to know we make dogs happy!

Best wishes,
The Innocent Hound

Rated 1 out of 5 stars

Unfortunately the product was too dense…

Unfortunately the product was too dense & hard for my cats & the pieces were far too big. Disappointing product!

24 September 2026
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Reply from The Innocent Hound

Thank you for taking time to leave us a review. We’re sorry to hear that the product was too dense and hard for your cats, and that the pieces were larger than expected. We understand how disappointing it is when a product isn’t suitable.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Come across this brand by accident

Come across this brand while looking for air dried food for the fussy eater dog in our house, he is a typical cockapoo fussy and has me wrapped around his finger 😀, anyway bought a couple of samples, as wasn't sure if he would eat them, he has wolfed down the pulled pork one, we have beef and lamb to try aswell as the duck sausage hopefully he will eat them like he did with the pork.
The package was delivered via dpd, and comes in lovely packaging

16 September 2026
Unprompted review
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for leaving a review. We are so pleased your dog has enjoyed the sample packs. Your cockapoo has great taste! All the flavours, and aromas when you open the pack, will keep him happy. It is great to hear you are pleased with the packaging and delivery as well.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

The food is excellent

The food is excellent; delivery is very fast, and the packaging is impeccable. I wish we could try flavors other than the Chicken Hot Pot, but unfortunately, my dog ​​has epilepsy, and the presence of certain aromatic herbs poses a risk to her. So far, everything is going well, and I hope we can stick with this food long-term.

12 September 2026
Unprompted review
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for your kind review. We are pleased you were able to find a food suitable for your dog. We receive a lot of positive feedback from customers whose dogs have sensitivities, due to the simple, high-quality ingredients in our food and treats.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

As a returning customer

As a returning customer, the products are exceptionally good, and the service is also excellent with fast delivery.

The products are i've really high quality, and with very little waste

We use the innocent held as supplementary to kibble, however, it still goes down well as a main course for our little dog.

The products do tend to last longer if refrigerated.

I would recommend the Lamb and Beef.

26 August 2026
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Reply from The Innocent Hound

Thank you so much for your lovely review. We’re delighted to hear that you’re happy with the quality of our products, the fast delivery, and how well they work alongside your dog’s other foods. Lamb and Beef are great choices. It is great to know your dog enjoys our food.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Honest, high quality and unique

This is an incredibly high quality product and is worth the money. My dog is very fussy and will turn her nose up at most dog foods. This however is a firm winner, the salmon fishcakes go down very well! The service and delivery are excellent, i cannot recommend them highly enough.

25 August 2026
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Reply from The Innocent Hound

Thank you for your lovely review! We’re so pleased that our salmon fishcakes have won over your fussy eater and that you are pleased with the quality, as well as our service and delivery. It means a lot to us to know our food is appreciated!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

From the Meadow Lamb air dried

Very quickly delivery and no doubt the food is of good quality. I bought from the Meadow flavour but unfortunately it didn’t agree with my Cavalier and she had a very bad tummy after eating. I did introduce gradually but when increasing the quantity it upset her stomach. Very disappointed as I wanted to give her more protein options than my other supplier has.

27 July 2026
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for your review. We are sorry your Cavalier didn't enjoy the lamb. It is good to hear you appreciate the quality of the food and that delivery worked well for you. If we can be of any help please get in touch.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Quality food and customer service

The dogs love the food and it's great for travelling and camping as raw food needs a freezer. I also asked for the subscription to come out on my pay day which was a service they didn't offer before. They responded to my request by reforming their processes to include the payday option which has made things so much easier. I am very happy with the service and quality of products.

10 August 2026
The Innocent Hound logo

Reply from The Innocent Hound

Thank you for leaving a review. We are pleased our food works well, and is convenient for your travels. Keeping dogs happy is important! We are also happy we were able to help with your subscription date, and it meant we could improve our processes at the same time.

Best wishes,
The Innocent Hound

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