Amazing experience!! The employee Ahmed was brilliant he was funny and offered great customer service offering great perfumes and prices. Give that man a raise.
Company replied
Location
Switch locationPrince Charles Drive, Unit N8-N9, NW4 3FP London, England, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Our visit at the Perfume Shop was made so easy thanks to Balkees. She helped us choose our product with confidence and ensured it’s a happy purchase.
Company replied
I had a fantastic experience at The Perfume Shop in Brent Cross while looking for a birthday gift for my girlfriend. Parastoo and Alina were incredibly helpful, patient, and knowledgeable, guiding me... See more
Company replied
We visited Brent cross shopping centre London yesterday. Me and my husband ordered couple of perfumes. Two stuff (Areen and Shaquila) were absolutely amazing, they both helped us a lot, found the righ... See more
Company replied
Company details
- #35 of 114 best companies in Perfume store
- #69 of 220 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #44 of 131 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #27 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Prince Charles Drive, Unit N8-N9, NW4 3FP, London, England, United Kingdom
4.9
Excellent
123 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Amazing experience!
Amazing experience!! The employee Ahmed was brilliant he was funny and offered great customer service offering great perfumes and prices. Give that man a raise.
15 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Our visit at the Perfume Shop was made…
Our visit at the Perfume Shop was made so easy thanks to Balkees. She helped us choose our product with confidence and ensured it’s a happy purchase.
15 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Parastoo was lovely
Parastoo was lovely! Helped me get a gift for my grandma and made it a lovely experience - will definitely come back to this Brent Cross branch!
14 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
I had a fantastic experience at The…
I had a fantastic experience at The Perfume Shop in Brent Cross while looking for a birthday gift for my girlfriend. Parastoo and Alina were incredibly helpful, patient, and knowledgeable, guiding me through the options until we found the absolute perfect scent for her. Their warm customer service made the process completely stress-free, and my girlfriend absolutely loved her gift. I highly recommend seeking out Parastoo or Alina if you want expert advice and a welcoming shopping experience.
12 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very welcoming and professional
Very welcoming and professional. Knew what she was doing and I’m
Happy to come back because Balkees
11 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Sindi
Sindi, the manager, was a superstar...go to Brent Cross. Thank you, Sindi.
1 August 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great experience
Had a really experience. Diogo was so helpful in selecting the best perfume for a gift.
23 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Khamis and diogo has been extremely…
Khamis and diogo has been extremely helpful and the customer service has bin top quality when they were helping me to find the right fragrance.
23 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Arwen and Ahmed - Thank you…
Arwen and Ahmed were absolutely amazing! They were both incredibly friendly, welcoming, and professional from start to finish. They made the whole experience enjoyable with their positive attitudes and excellent customer service. They went above and beyond to make sure everything was perfect, and their kindness really stood out. I truly appreciated their help and would highly recommend them to anyone. Thank you both for such outstanding service!
21 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Met Diago and bought a perfume at Brent…
Met Diago and bought a perfume at Brent cross shop, he is tje best guy and helped us a lot and very good customer service , welldone to him
21 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great experience with The Perfume Shop
Great experience with The Perfume Shop! Areen was so helpful, friendly, and made everything easy. Excellent customer service—thank you!
18 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very friendly
Very friendly, welcoming (Areen). Lovely girl. Loved our whole experience. Was very patient and not rushing us at all. Gave us all the options i was looking for and helped me pick the perfect perfumes for me. Came from far away and would definitely visit again when i come here next. Thank you so much
16 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen she amazing and professional lady…
Areen she amazing and professional lady she every smell on the card she is professional and helpful sweet lady
9 June 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Dura and Diego helped me pick out…
Dura and Diego helped me pick out brilliant gifts and made them into beautiful hampers , great service will come again for these 2 stars !
15 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great advice from Areen!
12 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Today i came to the store with my son…
Today i came to the store with my son and the lovely Dura was helpful in servicing us and helping with our order. We were unsure with what to purchase but ended up leaving with the perfect gift. Thank you Dura, hope to return soon again
5 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Dura was very friendly and helpful
Dura was very friendly and helpful, provided excellent customer service and made sure i left with a smile. Perfect example of how in store service should be done! Thank you Dura
5 July 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was very helpful and sweet
Areen was very helpful and patient. Got us the best deals and was a pleasure spending time with her. Great service!
26 June 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Concern Regarding Exchange Policy for Faulty Product
I bought this online for my daughter’s birthday. Unfortunately, when she opened it, she immediately noticed that it would not spray because the atomiser tube ("straw") was missing. The bottle also appeared not to be full. I contacted Customer Care and was advised that I could either return the item by post for a refund or exchange, or take it to one of their stores to arrange the same. As I wanted a replacement, I took the product to the Brent Cross store. I was then informed by the store manager that, because I had purchased the item during a promotion, I would need to pay an additional amount to exchange it for the same product. I was completely shocked by this response. The item was faulty when supplied, and I do not believe a customer should be expected to pay extra to receive a replacement for a defective product.
I cannot think of any other company that would apply such a policy, and it seems both unfair and highly misleading. I am also concerned as to whether this approach is consistent with consumer rights legislation, given that I was simply seeking a replacement for a faulty item rather than a different product.
22 June 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello Deborah,
I am very sorry to hear about your experience and completely understand your concerns.
Having reviewed your feedback, I can appreciate why this situation has been frustrating, particularly as you were simply seeking a replacement for a product that you believe was faulty upon receipt and had been purchased as a birthday gift for your daughter.
Please be assured that we are currently looking into the circumstances surrounding your case, including the advice provided regarding the exchange. We want to ensure that the matter is reviewed thoroughly before providing a full response.
I sincerely apologise for the inconvenience and disappointment this has caused and would like to reassure you that a member of the team will be in touch with you as soon as possible once our review has been completed.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Nushara was very helpful in helping me…
Nushara was very helpful in helping me choose the right perfume. Will come back again to the same store next time. Highly recommended.
21 June 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.