Yusuf was an absolute star today. I wasn't sure what perfume i wanted but knew the type of scent I wanted. Yusuf was amazing in getting the perfect scents for me. Will definitely be coming back.
Company replied
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
162 reviews
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Ahmed was absolutely amazing
Ahmed was absolutely amazing. Very welcoming very friendly. He was very patient with us and listened to what we needed and delivered with excellence fragrances that matched what we asked for. He was quick on job and so pleasant to work with. Thank you again Ahmed for you help, we will be coming to you to buy again. Great employee and great guy.
31 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yusuf was very respectful and extremely…
Yusuf was very respectful and extremely helpful and best of all not too pushy with his suggestions.
10/10
30 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf was really helpful in helping me…
Yousuf was really helpful in helping me decide which perfum to buy. will deffo visit again.
28 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The workers were nice and we had great…
The workers were nice and we had great service. Jaye and Ahmed were the ones serving us today and gave us the best service.
26 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Raham from Bullring was warm and…
Raham from Bullring was warm and friendly. Not only that, he was patient while I hesitated to decide which product I wanted. Hes a credit to the service. Thank you.
25 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Clariese and Jaye
Clariese and Jaye and their colleagues on Sunday were absolutely amazing, so helpful and friendly.
19 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went to the store yesterday and Katai…
I went to the store yesterday and Katai helped me pick out the perfect perfume for Mother’s Day! She was super sweet and helpful. So happy :)
14 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I was served by Wahaab today in store…
I was served by Wahaab today in store and he was really friendly and helpful, provided really good service!
14 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Best experience in a perfume shop so…
Best experience in a perfume shop so far!
Elizabeth was amazing. Incredibly helpful and knowledgeable about what to wear for what occasion and above all else was incredibly friendly!
Thank you very much!!!
13 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We had a lovely experience in the shop…
We had a lovely experience in the shop today - Elizabeth was beyond helpful. She went above and beyond to help my partner and i find the perfect scent for what we were after.
Thank you so much elizabeth for your help, and for being a smiley face with a great sense of humour. Brightened our day for sure!
:)
13 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf at the Bullring Perfume shop…
Yousuf at the Bullring Perfume shop helped us so much and recommended some great perfumes perfect for mother’s day. Such a kind person!
11 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I was helped by Elizabeth she was so…
I was helped by Elizabeth she was so much help.
Help me sort my account out and with some nice recomendation. Thank you.
11 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Jaye was very helpful and nice
5 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Im a regular customer and today…
Im a regular customer and today received really good service from Ahmed in store today. He really helped me find what I was looking for and took time to show me everything
4 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Brilliant service
Elizabeth was extremely helpful and friendly - great experience!
27 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went into the bullring shop not in…
Went into the bullring shop not in Superdrug but the one next to The Body Shop at around 18:40pm on 12/02/26 and the woman working there was so so RUDE. Her behaviour towards me was absolutely disgusting and unacceptable. The only question I asked as a customer was “excuse me?” And before I could say anything further, she stared at me for a second looked up and down, rolled her eyes and said “cant you see im doing something”. I was so stunned to speak any further and mind you she wasn’t serving no other customers and after I looked at her all shocked she said “go speak to him” and pointed at the other guy working there. Absolutely disgusted and for sure wont be stepping into The Perfume Shop anymore. You would think why sales of this shop have dropped, its probably the behaviour of the staff towards customers especially after being such a loyal customer as i always buy all my friends and family perfumes from The Perfume Shop. Literally went there to buy the Jean Paul perfume for my husband for Valentines day but there are plenty other shops to buy that from. Wont ever spend my money on The Perfume Shop anymore just because of the behaviour of this woman today, customer service is awful and absolutely diabolical
12 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello Darrackhshan,
Thank you for taking the time to share your feedback. I’m truly sorry to hear about your experience in our Bullring store and completely understand how upsetting it must have been to feel dismissed and treated rudely. This is not the level of service we expect from our team, and I sincerely apologise for the behaviour you described.
Please reach out to our Customer Service department via our website and include the date and time of your visit so we can investigate this thoroughly. We take feedback like this very seriously and want to ensure appropriate action is taken to prevent this from happening again.
We value your loyalty and are very sorry that this experience has left you disappointed.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
I had such a great experience at this…
I had such a great experience at this perfume shop! katai was so friendly and helpful and made choosing a fragrance easy and enjoyable. I bought Versace gift set and I absolutely love it, smells amazing and lasts a long time. She was wonderful, we had such a lovely conversation about how good the perfume is and how highly she recommends it. I loved the energy and the customer service.
8 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very helpful and patient service very…
Very helpful and patient service very professional. Thank you for your assistance
All the best Yousuf and wahab
4 February 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elizabeth was very nice and very…
Elizabeth was very nice and very helpful. Credit to the store, so patient with our daughter when she was deciding what to buy, gave many choices and ideas
31 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elizabeth was amazing
Elizabeth was amazing, she was attentive and gave me a nice gift. I would love to be served by her again :)
23 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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