Wahaab was very helpful with the purchase today by giving me some ideas of what fragrance to get. He was very friendly and very professional during his job. I really recommend you to come to the s... See more
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Had a wonderful experience with Tanvir. He was very friendly and so helpful. Got the best suggestions too. Our shopping was much easier with his help. Thank you so much for having wonderful staffs.
Great staff member named AHMED. At bullring perfume shop opposite five guys . Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it al... See more
Company replied
Not many perfumes stores you go into where they have enough patience to stand with you while you try about 30 scents but Elizabeth had brilliant customer service and helped me find a great perfume sim... See more
Company replied
Company details
- #33 of 111 best companies in Perfume store
- #68 of 217 best companies in Beauty product supplier
- #22 of 81 best companies in Cosmetics and Perfumes Supplier
- #44 of 132 best companies in Cosmetics shop
- #27 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 108 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.7
Excellent
121 reviews
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Nice customer service and friendly…
Nice customer service and friendly staff.
29 June 2026
Unprompted review
Wahaab was very helpful with the…
Wahaab was very helpful with the purchase today by giving me some ideas of what fragrance to get. He was very friendly and very professional during his job.
I really recommend you to come to the shop and have the same experience.
29 June 2026
Unprompted review
Had a wonderful experience with Tanvir
Had a wonderful experience with Tanvir. He was very friendly and so helpful. Got the best suggestions too. Our shopping was much easier with his help. Thank you so much for having wonderful staffs.
28 June 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
An amazing customer service from…
An amazing customer service from Farhana. She spend a lot of time with us to explain and to introduce the most trendy perfumes whoch is very appreciated.
She is the best 👌
11 June 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great experience
Great experience
Tanveer so helpful with my teenager buying his first aftershave 👍🏼
30 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We had a person called tanveer we…
We had a person called tanveer we tested out a lot of fragrances and he helped a lot and stayed positive
30 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great staff member named AHMED
Great staff member named AHMED. At bullring perfume shop opposite five guys .
Was extremely helpful and accommodating, we were constantly asking to smell multiple different perfume and he did it all without a fuss. And helped us secure discount through good sales tactics I have to admit .
23 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
What makes my experience great from the…
What makes my experience great from the perfume shop is: The delivery service is great, I love the communication between the customer and the team. That is a must when communicating with the customer. To me the service is excellent. Some of the parfum can be a bit pricey. But if you want it, and you love it. Then it must be worth it. I'm happy with the products I purchase from the perfume shop. Whether it's from the shop or online. I normally buy online. But if I buy from the perfume shop. It's always the large shop in the Bullring centre in Birmingham West Midlands. Thanks for the good service you provide both instore and online.
18 May 2026
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wahaab was really helpful and was…
Wahaab was really helpful and was determined to find the perfect perfume for me! He even offered to wrap it up when he knew it was a birthday gift, 10/10!!!
8 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you Elizabeth!
Not many perfumes stores you go into where they have enough patience to stand with you while you try about 30 scents but Elizabeth had brilliant customer service and helped me find a great perfume similiar to what I tried in another branch. Very big thanks to her, she’s an asset to your team! 🩷
25 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
thanks to ahmed
thanks to ahmed, i came in with my friend and he gave me the perfect service. thank you to him and i'll be coming back
20 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you to Ahmed for making my…
Thank you to Ahmed for making my experience very thoughtful and he went above and beyond to help me. I will definitely be coming back here. Perfect service
20 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elizabeth served me with care…
Elizabeth served me with care generosity and patience. Great service and I felt happy spending money
With her. Thank you
Elizabeth :-)
18 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent service and very helpful as…
Excellent service and very helpful as always. I was very well served by Yousuf!
16 December 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Clariese was amazing helping select the…
Clariese was amazing helping select the right gift for a 30th present.
Explained everything well and gave multiple options.
10 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Thank you so much Sonia
Thank you so much Sonia
Your service was amazing and am so happy for your help and time❤️
7 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a great experience today at the…
Had a great experience today at the perfume shop. Ahmed was very helpful and showed us many options. He delivered outstanding customer service and would return to this shop in future. The discounts was amazing too.
3 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
10/10 service and experience from jaye…
10/10 service and experience from jaye I’m so happy she was in to serve me couldn’t have asked for a better service on such a busy day, if youre due to pop in definitely can vouch for her service such a jolly lovely lady
3 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service and amazing customer…
Great service and amazing customer service.
2 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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