We were served by Natalie who was beyond helpful! She helped us match great scents to our specific likings and was just so knowledgeable,helpful,smiley and amazing! Can’t praise her enough. What a c... See more
Company replied
Location
Switch locationUnit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW MERRY HILL, GB
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See what reviewers are saying
Incredibly impressed, my the service was exemplary. I had the pleasure of being take care of by Nat who was knowledgable and understanding of my needs. She gave me the rundown of my opinion, the deals... See more
Company replied
I would like to commend Sara at The Perfume Shop, Merry Hill, for the exceptional service she provided during our recent visit. My husband was treating me to birthday perfumes, and from the... See more
Company replied
Ashley at the merry hill lower level branch helped me and my husband today with serval fragrances,, she went above and beyond to help with trying lots of scents to even gift wrapping.. its restored my... See more
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Company details
- #35 of 114 best companies in Perfume store
- #67 of 220 best companies in Beauty product supplier
- #22 of 84 best companies in Cosmetics and Perfumes Supplier
- #43 of 131 best companies in Cosmetics shop
- #27 of 67 best companies in Flavours, fragrances and aroma Supplier
- #29 of 109 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW, MERRY HILL, United Kingdom
4.9
Excellent
114 reviews
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We were served by Natalie who was…
We were served by Natalie who was beyond helpful! She helped us match great scents to our specific likings and was just so knowledgeable,helpful,smiley and amazing!
Can’t praise her enough. What a credit to your company!
27 June 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I would like to commend Sara at The…
I would like to commend Sara at The Perfume Shop, Merry Hill, for the exceptional service she provided during our recent visit.
My husband was treating me to birthday perfumes, and from the moment we entered the store, Sara approached us with such a warm and pleasant aura. She greeted us with a genuine smile and made us feel welcome straight away.
Sara was attentive, polite, and patient throughout our visit, taking the time to listen carefully to what we were looking for and helping us make the perfect choice. Her friendly manner and professionalism made the whole shopping experience enjoyable and relaxed.
As an added touch, Sara kindly included a few little gifts with our purchase, which was a lovely and thoughtful gesture that made my birthday treat feel even more special.
We also shared a pleasant conversation, and her kindness and genuine interest in helping us really stood out. Excellent customer service can make all the difference, and Sara is a wonderful example of this.
Thank you, Sara, for making my birthday shopping experience so memorable. You are a credit to The Perfume Shop at Merry Hill.
20 June 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Easy app to use very fast processing…
Easy app to use very fast processing and very quick delivery stress free transaction
12 June 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lovely experience in Merry Hill store
Lovely experience in Merry Hill store. Staff were friendly and welcoming. Troy was very helpful. Great service
30 May 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Incredibly impressed
Incredibly impressed, my the service was exemplary. I had the pleasure of being take care of by Nat who was knowledgable and understanding of my needs. She gave me the rundown of my opinion, the deals and even the ethical standard that the brand are adopting. If if was my business id have her teach everyone about sales and the customer experience. The store was clean, items where easy to find and the staff were helpful. I don't tend to write reviews but this experience was so impressive I know I will be looking forward to coming back.
16 May 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nat was great
Nat was great, helped me find the perfect gift and was patient when i was smelling the perfumes
14 May 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Meg was excellent and knowledge!
Meg was excellent and knowledge!! Lovely service
5 May 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great experience
The adentant at tge shop had tine for me
She took her time to explain things to me
She explained the options available and assisted me make the right decision.
She helped order my perfume on line which was delivered the very next day.
7 April 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The staff in this store are always so…
The staff in this store are always so pleasant, helpful and polite.
Thanks ladies, you’re appreciated x
18 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Millie has been very helpful
Millie has been very helpful! Even when I was very confused at what to get, she helped me and let me take my time at choosing which one is the best perfume to get.
Her customer service is 10/10!
4 October 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fanastic service offered by friendly…
Fanastic service offered by friendly staff member, Natalie
11 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent experience
Millie and the team were excellent in helping me find a fragrance similar to the ones I like. Really efficient and very friendly. Thank you so much
4 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Natalie at the merry hill branch is…
Natalie at the merry hill branch is absolutely a pleasure was amazing
3 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from Natalie
Natalie was absolutely fantastic and helped me find the right fragrance for my sister’s birthday - incredibly knowledgeable and so good at wrapping it all up as well. Thank you Natalie!
31 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wonderful service from Natalie today
Wonderful service from Natalie today, she was very helpful and knowledgeable.
24 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Felt like royalty
My brother and I were treating ourselves to some belated birthday celebrations and the ladies instore didnt rush us or force us to make any decisions on purchases, they made suggestions, went through samples, shared their knowledge, it was one of the best retail experiences I've had, I only wished I made a note of their names to give them more recognition. But I made a point to choose the right store so please reward them for their amazing customer service.
4 March 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wanted to say a big thank you to Little…
Wanted to say a big thank you to Little Steph! She took the time to explain the differences between the perfumes I was looking at, and helped me sign up for a loyalty card explaining that it would save me money with the offers they had on! She wrapped it beautifully and will make a wonderful gift for my mum's birthday.
4 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service today from Lauren
Great service today from Lauren. She was very patient with me as I couldnt decide on an aftershave. But she knew what kind of smell I was after. And we got there in the end! Very professional and knew her stuff! Top marks to lau!
2 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fabulous Libby and Jade
Libby and Jade were really helpful and amazing! Would highly recommend!
15 February 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very impressed
Product came quickly without any issues
Loved the perfume and it was such excellent value for money
12 January 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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