The girls in the shop were so helpful, I have all my perfume from the Perfume Shop, Merry Hill Dudley in the west mids. Especially at Christmas when I buy my two daughter's presents and also my son... See more
Location
Switch locationUnit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW MERRY HILL, GB
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See what reviewers are saying
On Wednesday 23rd September, I visited the Perfume Shop at the lower mall in Merry Hill, Brierley Hill. I visited with my sister who wanted to purchase a new aftershave for her partner but she was uns... See more
Company replied
Today I was looking for a purfume to purchase for my mothers birthday Natalie who assisted me today she was extremely professional and asked me all the right questions which lead me to buy another per... See more
Company replied
Friendly, approachable and helpful member of staff, apologised for being busy and me having to wait for service but kept me informed of my position and didn't leave me hanging around. Provided me with... See more
Company replied
Company details
- Perfume store
- also in
- Beauty product supplier
- Cosmetics and Perfumes Supplier
- Cosmetics shop
- Flavours, fragrances and aroma Supplier
- Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit L67, Merry Hill, Brierley Hill, West Midlands, DY5 1SW, MERRY HILL, United Kingdom
4.9
Excellent
124 reviews
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Millie has been very helpful
Millie has been very helpful! Even when I was very confused at what to get, she helped me and let me take my time at choosing which one is the best perfume to get.
Her customer service is 10/10!
4 October 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fanastic service offered by friendly…
Fanastic service offered by friendly staff member, Natalie
11 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent experience
Millie and the team were excellent in helping me find a fragrance similar to the ones I like. Really efficient and very friendly. Thank you so much
4 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Natalie at the merry hill branch is…
Natalie at the merry hill branch is absolutely a pleasure was amazing
3 April 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from Natalie
Natalie was absolutely fantastic and helped me find the right fragrance for my sister’s birthday - incredibly knowledgeable and so good at wrapping it all up as well. Thank you Natalie!
31 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wonderful service from Natalie today
Wonderful service from Natalie today, she was very helpful and knowledgeable.
24 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Felt like royalty
My brother and I were treating ourselves to some belated birthday celebrations and the ladies instore didnt rush us or force us to make any decisions on purchases, they made suggestions, went through samples, shared their knowledge, it was one of the best retail experiences I've had, I only wished I made a note of their names to give them more recognition. But I made a point to choose the right store so please reward them for their amazing customer service.
4 March 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wanted to say a big thank you to Little…
Wanted to say a big thank you to Little Steph! She took the time to explain the differences between the perfumes I was looking at, and helped me sign up for a loyalty card explaining that it would save me money with the offers they had on! She wrapped it beautifully and will make a wonderful gift for my mum's birthday.
4 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service today from Lauren
Great service today from Lauren. She was very patient with me as I couldnt decide on an aftershave. But she knew what kind of smell I was after. And we got there in the end! Very professional and knew her stuff! Top marks to lau!
2 March 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fabulous Libby and Jade
Libby and Jade were really helpful and amazing! Would highly recommend!
15 February 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very impressed
Product came quickly without any issues
Loved the perfume and it was such excellent value for money
12 January 2026
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had an outstanding service from the…
Had an outstanding service from the perfume shop with their wonderful staff Lauren. Thank you very much ♥️😊
21 January 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a fantastic Instore experience with…
Had a fantastic Instore experience with Natalie, very helpful and positive purchase.
Showed us the best value deals, only come to look, walked out with 2 purchases.
A valuable member to the Team ❤️
17 January 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I really loved the service i recived…
I really loved the service i recived today from Nat and Steph they were really lovely
8 January 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thank you for your 5* review. We appreciate you and thank you for choosing us to shop with.
The Perfume Shop
YLS refill out of stock but the…
YLS refill out of stock but the assistant ordered it to be delivered to my address 👍
31 December 2025
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thanks for your review. It's lovely to hear of your 5* experience and thank you so much for shopping with us.
The Perfume Shop
No service for wheelchair users
I'd like to thank the rude man who pushed in front of a woman in a wheelchair at the merryhill shopping centre store today, and the middle aged lady serving who also chose to ignore me and serve him instead.
I left and purchased the set i wanted from the fragrance store online and saved a whopping £27 on your prices! So, thank you very much, i know where to shop and feel valued going forward!!
Well, I have emailed as requested, although I don't see how you can resolve this now?
So, 2 weeks later and still no contact??
28 December 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
I am really sorry to hear of your recent experience and can understand how disappointing this is, especially around Christmas.
Please can you kindly contact us via email at reviews@theperfumeshop.com so we can look into this for you.
The Perfume Shop
Lauren was amazing!
Lauren was amazing, really helpful, great connection with customers and supported with knowledge of products. Not the first time she’s helped me out. She was just lovely, a real credit to the store.
16 December 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thanks for your feedback, we appreciate you!
The Perfume Shop
Ashley at the merry hill lower level…
Ashley at the merry hill lower level branch helped me and my husband today with serval fragrances,, she went above and beyond to help with trying lots of scents to even gift wrapping.. its restored my faith in retail thank you Ashley 110% customer service!!
16 December 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
Lauren was perfect !
Lauren was a superstar! Super friendly and helpful! Wrapped up our presents perfectly!!
13 December 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thanks for your feedback, we appreciate you!
The Perfume Shop
Great service and help whilst being in store
Great service and help whilst being in the store from Lauren.
Lauren was very patient with me whilst I decided what perfumes to purchase and helped me with different bottles with my price range. Will definitely be returning.
8 December 2025
Unprompted review
Reply from The Perfume Shop - Merry Hill 38
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
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