Today I visited your branch in Watford and Lina assisted me. She helped me to choose the perfect fragrance to give to a friend as a gift. She is helpful, professional, patient and sweet. Her cust... See more
Company replied
Location
Switch locationUnit 51A The Harlequin, WD17 2TQ WATFORD, GB
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See what reviewers are saying
Pre and Elina were amazing staff and what a lovely experience it was. Ended up buying 5 bottles of perfume and aftershave, lovely costumer service and a successful shopping trip! thank you 🤩
Company replied
Denisa was very professional and helpfull She was nice and sweet and it Ws a pleasure experience for me and my husband. I will definitely be back
Company replied
Denisa gave my fiancé and me an amazing experience at the perfume shop. She went out of her way to help us choose the perfect gifts, offered thoughtful and creative ideas, and made sure everything was... See more
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 51A The Harlequin, WD17 2TQ, WATFORD, United Kingdom
4.7
Excellent
88 reviews
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Visited the Watford store
Visited the Watford store. Loads of help from Denisa. Great experience. No hassle.
19 August 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Awesome service from Lina
Today I visited your branch in Watford and Lina assisted me.
She helped me to choose the perfect fragrance to give to a friend as a gift.
She is helpful, professional, patient and sweet.
Her customer service is absolutely IMPECCABLE!
She definitely deserves much more than 5 stars!
A big shout out to Lina!
17 August 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Denisa was very nice and helpful in…
Denisa was very nice and helpful in selecting perfumes for our special occasion.
17 August 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The response was fantastic
The response was fantastic, really fast service and delivery
by The Perfume Shop.
3 August 2026
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Denisa was very professional and…
Denisa was very professional and helpfull
She was nice and sweet and it Ws a pleasure experience for me and my husband.
I will definitely be back
15 August 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Lina and Elena were amazing in their…
Lina and Elena were amazing in their customer service. They were helpful, kind, patient and extremely warm.
They deserve a raise.
7 August 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very lovely staff and great selection
Pre and Elen helped us today at the shop. The customer service was fantastic and we ended up with 5 bottles of perfume and aftershave. Would definitely recommend to other people!!
31 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing staff and
Pre and Elina were amazing staff and what a lovely experience it was. Ended up buying 5 bottles of perfume and aftershave, lovely costumer service and a successful shopping trip! thank you 🤩
31 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Lina
Lina, excellent service good customer support in Watford The perfume shop.
11 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The staff was very welcoming friendly…
The staff was very welcoming friendly and lovely. I was offered a good range of perfume selection to test and I got a variety of perfumes. I am very impressed and happy with the customer service.
Highly recommended!!
:))
9 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa has been lovely and has been the…
Denisa has been lovely and has been the most helpful and helped me find my scent!
Defo give her a bonus for real! :)
2 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa the store assistant
Denisa the store assistant was very nice! Very friendly and helpful. Please give her a raise 👍
2 July 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lina and Denisa gave me the best…
Lina and Denisa gave me the best customer service. Both are extremely kind and lovely women.
Good job ladies
30 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I received an EXCELLENT service from Lina
Yesterday I received an EXCELLENT customer service from Lina.
She did help me to choose a perfume for a gift.
She is very friendly, very kind, very helpful and very professional.
She is also extremely patient!
I definitely recommend The perfume shop in Watford.
Thank you so much Lina for your kindness and for your help!
26 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very good costumer service a 10 out of…
Very good costumer service a 10 out of 10 recommend
27 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa was super helpful and friendly…
Denisa was super helpful and friendly and took her time helping us choose birthday scents for my dad. I recommend coming here as the service was superb and it was a fabulous experience. thank you denisa!!
24 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a great service from Denisa
23 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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