Today I visited your branch in Watford and Lina assisted me. She helped me to choose the perfect fragrance to give to a friend as a gift. She is helpful, professional, patient and sweet. Her cust... See more
Company replied
Location
Switch locationUnit 51A The Harlequin, WD17 2TQ WATFORD, GB
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See what reviewers are saying
Pre and Elina were amazing staff and what a lovely experience it was. Ended up buying 5 bottles of perfume and aftershave, lovely costumer service and a successful shopping trip! thank you 🤩
Company replied
Denisa was very professional and helpfull She was nice and sweet and it Ws a pleasure experience for me and my husband. I will definitely be back
Company replied
Denisa gave my fiancé and me an amazing experience at the perfume shop. She went out of her way to help us choose the perfect gifts, offered thoughtful and creative ideas, and made sure everything was... See more
Company replied
Company details
- #34 of 114 best companies in Perfume store
- #67 of 221 best companies in Beauty product supplier
- #22 of 83 best companies in Cosmetics and Perfumes Supplier
- #43 of 132 best companies in Cosmetics shop
- #25 of 67 best companies in Flavours, fragrances and aroma Supplier
- #28 of 107 best companies in Hair product shop
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 51A The Harlequin, WD17 2TQ, WATFORD, United Kingdom
4.7
Excellent
88 reviews
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AMAZING CUSTOMER SERVICE FROM LINAl
This afternoon Lina served me and I bought 2 perfumes.
A big shout to Lina for her kindness, her patience and her excellent customer service!
She is absolutely LOVELY!
22 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I used the perfume shop for a while…
I used the perfume shop for a while now, but the last 2 purchases where a disaster.
Coco madmoiselle,and boss where basically water , no smell, no fragrance, and they are not cheap eau de toilette.
Never use again.
Did anyone suffered from quality of the products .??
20 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello DJamel,
I am sorry to hear about your concerns regarding the performance of your recent fragrances and I completely understand how disappointing this must feel, especially when purchasing well-known and premium brands.
Please rest assured that all products sold by The Perfume Shop are 100% genuine and are sourced directly from official brand suppliers or authorised UK distributors. We do not sell counterfeit, imitation or grey-market products under any circumstances.
It is also important to note that fragrance performance can vary for a number of reasons, including whether the product is an Eau de Parfum or Eau de Toilette, individual skin chemistry, how and where the fragrance is applied, climate conditions, and even natural variation in perception over time. It is also possible to become “nose blind” to a scent, where it feels less strong after repeated use.
I am very sorry that your experience has left you disappointed and thank you for taking the time to share your feedback. We would also like to invite you to visit your nearest The Perfume Shop store, where one of our in-store perfume experts will be happy to test the products with you and provide reassurance and guidance.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Denisa was amazing 😍 everything run…
Denisa was amazing 😍 everything run perfect and super quick
19 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Perfume consultant Lina gave me…
Perfume consultant Lina gave me fantastic advice. Right from the start, she picked out a fragrance that suits me perfectly. She was very professional, polite and had a very warm smile.
11 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a very positive experience with Lina
Yesterday afternoon Lina served me and I have to say she is AMAZING!
Her customer service is absolutely IMPECCABLE!
She is very friendly and very kind!
She is also incredibly patient as she showed me a lot of fragrances.
I had a very positive experience with her!
I will definitely visit your store in Watford again to make other purchases when I need!
8 June 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your thoughtful 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The store manager is RUDE
The store manager is RUDE and pushy!
My wife experienced a BAD service with her!
From now on she will certainly use a different store!
20 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello Steven,
Thank you for sharing your feedback. We’re truly sorry to hear about your experience. We take your concerns seriously and would appreciate the opportunity to learn more and make this right. Please reach out to our customer service department through our website, we’re here to listen and improve.
Sincerely,
Jasmyn
The Perfume Shop Customer Services
Price and service
9 May 2026
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Outstanding Customer Service from Lina
I had a wonderful experience at the Perfume shop thanks to Lina. She was incredibly friendly, patient, and knowledgeable about all the fragrances. Lina took the time to understand what I was looking for and gave excellent recommendations without being pushy. Her customer service made the whole shopping experience enjoyable and personal. I’m very happy with my purchase and will definitely come back again. Thank you, Lina!
13 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service all the staff…
Great customer service from all the staff very helpful..Great knowledge .Amazing team !! Specially Denisa who served me ..Really nice and polite
Thank you for help team
7 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa was so helpful and…
Denisa was so helpful and understanding, she has a very positive attitude and body language. She made me smile a lot
14 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a lovely experience at The…
I had a lovely experience at The Perfume Shop thanks to Lina and Denisa. They were both incredibly helpful, friendly, and patient while assisting me in finding the perfect fragrance. Their knowledge and genuine kindness made the whole visit enjoyable. I really appreciated their excellent customer service and will definitely be coming back!
2 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lina has been so lovely and helpful in…
Lina has been so lovely and helpful in helping me pick my perfect perfume gift for my birthday! 10/10 customer service! Very happy, will come again!
2 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Today I tried to find new parfumes
Today I tried to find new parfumes , the staff amazing Lina and Precious very kind and helpful . I Find the parfumes I love it
1 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa and Lina have been fantastic
Denisa and Lina have been fantastic! Super customer service!
31 March 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice welcoming smile from Denisa and…
Nice welcoming smile from Denisa and Precious ...one that makes you feel like they've been waiting just to help you.
13 March 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Precious’s customer service was…
Precious’s customer service was amazing, she really catered to what I was after and made the whole experience so pleasant! Really really impressed!
23 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
amazing experience
we were serviced by Denisa. she was lovely she helped me with all i needed help with and there was amazing service. i will be back
14 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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