Unitel Direct Ltd Reviews 

3,415
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 153 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and polite demeanor, often highlighting specific individuals who provided excellent support. Many people appreciate the staff's ability to provide clear information, resolve issues, and offer valuable guidance, making interactions a pleasure. However, some customers were dissatisfied with the website and payment processes, reporting that the service did not generate leads or that landing pages were ineffective. A few other people also felt that the customer service was poor, mentioning issues with communication, slow responses, and difficulties with contract cancellations.

What people talk about most

Staff

People report positive experiences with staff, often describing them as helpful, polite, and professional.... See more

Service

Reviewers mention ambiguous feedback about service, with many expressing significant dissatisfaction, citing... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting significant... See more

Website

Clients share negative opinions on website services, with many expressing dissatisfaction with the quality... See more

Payment

Users describe negative interactions with payment, frequently reporting unauthorized charges and difficulty... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Although Austin was great and followed through with checking that my service with Unitel is ok, I'm still hopeful that the website is generating more leads to my business, so until I'm fully satisfied... See more

Rated 5 out of 5 stars

I contacted Unitel today and was greeted by Jason on Customer Services who was most polite and professional. Having explained my enquiry to him, he handled it very well and was most informative and... See more

Rated 5 out of 5 stars

Melissa and Alex Greenwood were extremely helpful with my query and did an excellent job in sorting everything out for us. They very professional and are a great asset to your team.

Rated 5 out of 5 stars

Samson has been very helpful during the last few weeks when my internet stopped working. There were several issues, one resolved by OpenReach and one by sending me a new router which should arrive tod... See more


Company details

  1. Online marketing agency
  2. Telecommunications service provider

Written by the company

Unitel Direct are one of the UK's leading and fastest growing Web and utilities suppliers in the UK. We have over 400 staff working for Unitel and our group of companies. We operate one of the most successful switching sites for fuel and telecoms in the UK. Over 5,000 customers use Unitel and our group of companies every month. Our pricing for our utilities are some of the cheapest in the UK


Contact info

3.9

Great

TrustScore 4 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(3,415)

129 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Horrendous company to deal with!

Horrendous company to deal with!
Took thousands off me and ran.
Also tried to take our money for renewal, even though we informed them 5-6 times that we weren't renewing after the awful experience.
Stole thousands from us.

15 October 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Brendan,

I'm truly sorry to see you've felt the need to place these comments.

Please respond to our request for further information, allowing us to locate an account and contact you to discuss your concerns in further detail.

Many thanks
Unitel.

---------------------------
UPDATE

Dear Brendan,

Although you did not get back to us on our request for further information, I have managed to locate your account.

I can see you are currently liaising with our debt recovery department regarding the account so I will leave your account in their hands.

Please contact the us should you want to discuss the account further.

Many Thanks
Unitel Direct

Rated 1 out of 5 stars

After experiencing such appalling…

After experiencing such appalling business practices it is a relief not to be wasting money for a useless service any more. Please don't waste any money with them as their rubbish landing page and listings on Yahoo and Bing won't get you any customers. See all the other 1 star reviews that say the same thing. Be warned they will ignore you unless you give notice to quit on the right day of the year. Total waste of money. They want you to leave a good review before you realise how bad they are.

14 November 2024
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Mr Preager,

I'm truly sorry to see you've felt the need to place these comments.

Please respond to our request for further information, allowing us to locate an account and contact you to discuss your concerns in further detail.

Many thanks
Unitel.

---------------------------------
UPDATE

Dear Paul,

Thank you for getting back to our further information request allowing me to locate your account!

I'm sorry you have felt the need to place this review.

Upon looking into your account I can see that your account closed on the 16/01/2025 as per the contract end terms.

To say that we "ignore you" unless you give notice on the right day is far from the truth. Without going in to too much detail to the public domain, I can see multiple times on your account where you have emailed throughout the year and an agent has contacted you straight away, proving your point untrue.

Again, I am sorry you felt the need to place this review after leaving us in January. Nevertheless, we wish you the very best for the future.

Kindest Regards
Unitel Direct.

Rated 5 out of 5 stars

JASON VERY HELPFUL.

JASON VERY HELPFUL.
The service works better for some websites/businesses than on others though. But they do their best

26 September 2025
Unprompted review
Rated 1 out of 5 stars

Unitel direct are a scam company

Unitel direct are a scam company, do not trust these reviews. The 'super friendly' staff make you leave a 5 star review. Then you get the terrible products and service. You complain, the 'super friendly' staff are not interested. Then you get the threats from the super unfriendly boss, then they hound you hoping you'll be compliant. If you're not the threats come in thick and fast. Seriously, do yourself a favour, Do not trust Unitel!!!

Now they claim not to know who I am. Surprising as they spent 18 months hounding me. I guess they have done it so often they lose track of who they threaten!

18 October 2024
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Mike,
We've sent you a request to help us locate your account.
Please can you give us some more information so that we can look into your account.
Regards
Unitel

===========
UPDATE
===========

We have thousands of customers Mike... So if you could provide your company name, that would be extremely helpful in determining if your review is fake or not.

We don't threaten anyone and your comments are manifestly unfounded.

Unitel

Rated 1 out of 5 stars

Beat Them in Court – Don’t Let Unitel Direct Bully You

If I could give 0 stars, I would.

Unitel Direct cold-called me several times, claiming they were previously “118 Directories.” Their sales pitch promised me page 1 of Google in 6 weeks by creating a landing page that would redirect to my website. I was quoted £89 + VAT per month, with “guaranteed page 1 Google results.” During the call, the salesperson repeatedly mentioned Google and even showed me supposed Google results.

However, once I agreed verbally, they sent me a welcome pack which only mentioned Yahoo and Bing page 1 results and merely a submission to Google—nothing like what was promised on the phone. I realised I’d been misled and cancelled within 24 hours. I never signed the contract or set up the direct debit.

Despite this, Unitel continued setting things up without my consent. After looking into their reviews properly, I realised many of the positive ones appear to be fake, while genuine reviews are overwhelmingly 1 star. I even found posts from ex-employees admitting they were trained to mislead customers into thinking they’d get page 1 Google results when in reality it’s just Yahoo and Bing.

When I submitted a GDPR request, they delayed sending it and then provided edited call recordings—removing all mentions of “Google” from the sales pitch. In my opinion, this is a clear attempt to cover their tracks.

Unitel then tried to bully me into paying for their misleading services, sending court proceedings and even using aggressive payment enforcement calls. They even tried to have the case moved away from Middlesbrough, but I stood firm and insisted it stayed there. That was vital because Middlesbrough court knows this company very well and is aware of their reputation for rogue trading. I attended, defended myself, and won. In fact, they were ordered to pay me £411 in expenses.

If this happens to you, do not give in. Make sure you attend court in Middlesbrough if possible. Do not be intimidated if they try to move it elsewhere—stand your ground. The courts there are familiar with their tactics and you will get your expenses back.

This company thrives on deception, fake reviews, and bullying small business owners. I have reported them to Trading Standards, Watchdog, and the GDPR authorities for data manipulation.

Unitel Direct—a scam in my opinion, and business bullies. Don’t fall for it.

14 September 2025
Unprompted review
Rated 1 out of 5 stars

Why would you use this company

I can't recommend this company, there T&C are far to biased against you, for instance you will NOT get a cooling off period and you only have a 15 Day window to cancel.
There are plenty of companies out there that offer the same service, that have fairer T&C why would you use unitel.

4 September 2025
Unprompted review
Rated 1 out of 5 stars

I challenged them to court - they threw the towel in.

I had dealings with UNITEL DIRECT for the last 16 months. The saleswoman I spoke to (after being put through by 118com) gave me time to decide whether to go with them or not (something they later denied). They immediately activated a direct debit and ripped me for £179.00. In the meantime I did some research on here and Complaints Board.
Within 2 days of them contacting me I emailed them to say I wanted nothing to do with them but I can say without doubt that my experience shows that they are cheats who will provide no value for money and use every device they can to take your money for no effort. You can see my previous reviews on here back in 2024 when it was all fresh.
They reached new depths when they took me to small claims court for £3,466 (without notifying me, despite having my email and phone number). They obtained a CCJ, because I didn’t appear (well I didn’t know about it, so I wouldn’t would I). I discovered this when a bailiff wrote to me. I immediately went to get this overturned (Form N244 if you need it and a fee of £17.50). After 4 months (and a transfer to my local County Court they finally threw the towel in within two weeks of the hearing. I really don’t think anyone should be subject to this stress from a firm that just want to get money out of your endeavours for nothing. I would suggest that anyone plagued by these tricksters gets in touch with National Trading Standards via Citizens Advice.

18 August 2025
Unprompted review
Rated 5 out of 5 stars

Alan Semple


Alan Semple
recent contact with Melissa & Samson from our customer services department.
They both went out there way help with my account and website

28 August 2025
Unprompted review

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