Vitality Reviews 

67,593
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. #21 of 28 best companies in Health insurance agency
  2. #50 of 54 best companies in Life Insurance Agency
  3. #3 of 3 best companies in Doctor referral service
  4. #24 of 43 best companies in Wellness Programme

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68k reviews

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Asks customers to review

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4.5

All reviews

(67,593)

11,101 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Toheed was courteous and highly…

Toheed was courteous and highly responsive, calling me back promptly after he had sought guidance from colleagues, to give me an answer to my query

13 August 2026
Vitality logo

Reply from Vitality

We are so pleased to hear that our team member was courteous and highly responsive in assisting you with your query. Thank you for sharing your positive experience! - Lisa

Rated 5 out of 5 stars

Very clear on the phone and quick to…

Very clear on the phone and quick to help. Really happy.

13 August 2026
Vitality logo

Reply from Vitality

We are so pleased to hear you had such a positive experience with us and found our team to be clear and quick to help. Thank you for sharing your kind words! - Lisa

Rated 5 out of 5 stars

Excellent customer care

Excellent customer care , willingness to take time to explain all aspects of cover , very helpful and polite,

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that you experienced excellent customer care and that our team was helpful and polite in explaining all aspects of your cover. Thank you for sharing your positive feedback!- Lisa

Rated 5 out of 5 stars

Taz was really helpful and clearly…

Taz was really helpful and clearly explained what I needed to do

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member was helpful and provided such clear explanations. Thank you for sharing your positive experience with us! - Lisa

Rated 5 out of 5 stars

Excellent customer service.

Katie handled my claim in a friendly, compassionate and professional manner. Instructions and processes were explained to me very clearly making the experience easy to understand and installed great confidence in the level of care under the Vitality plan. Excellent customer service.

13 August 2026
Vitality logo

Reply from Vitality

This is wonderful to hear! We're so pleased that your experience was made easy to understand and that you felt confident in the care provided. Thank you for sharing your positive feedback. - Lisa

Rated 5 out of 5 stars

Great service from Morgan today

Great service from Morgan today. I have zero idea what we are covered for and she helped hugely and made it easy to understand. Super pleasant and could not be happier.

13 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're so pleased that our team member was able to help you understand your coverage and make the process easy. We appreciate your kind feedback!- Lisa

Rated 5 out of 5 stars

The agent answered the call quickly and…

The agent answered the call quickly and was helpful and answered all of my questions.

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that your call was answered quickly and that our agent was helpful and answered all of your questions. Thank you for sharing your positive experience! - Lisa

Rated 4 out of 5 stars

It was fully explain with a treatment…

It was fully explain with a treatment plan provided

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that everything was clearly explained and that you received a comprehensive treatment plan. Thank you for sharing your positive feedback with us. - Lisa

Rated 5 out of 5 stars

Really great experience

Really great experience. The call handler was super friendly and helpful. Made sure I understood everything, and confirmed all numbers were correct. Fantastic service.

13 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're so pleased to hear that our call handler was friendly, helpful, and ensured you understood everything. We appreciate your kind words about our fantastic service! - Lisa

Rated 1 out of 5 stars

The lengths Vitality will go to avoid…

The lengths Vitality will go to avoid paying a claim.
I have sent you all the paperwork relating to my (very) small claim and that seems to be not enough.
I am not prepared to waste any further time discussing the matter with you.

13 August 2026
Vitality logo

Reply from Vitality

Good morning, Michael. We are truly sorry to hear about your frustration with the claims process. We understand your time is valuable, if you do require any further assistance with this please do not hesitate to reach out and we would be more than happy to help where we can. - Lisa

Rated 5 out of 5 stars

Kind, fast, efficient

Rebekka was kind, fast and made everything super easy for me when I had to call today to update my claim.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Great experience with the claim team

Great experience with the claim team, they are always very helpful and supportive

12 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 1 out of 5 stars

Not helpful

13 August 2026
Vitality logo

Reply from Vitality

Good morning, Lynn. Thank you for taking the time to leave us a review. I am concerned to learn of your comments and have arranged for a member of the team to contact you as a priority to provide further assistance where we can. - Lisa

Rated 5 out of 5 stars

I had a few questions

I had a few questions, and the customer service was amazing. Not only did she answer all my questions, but she also went further to make sure I understood everything clearly. She also asked if I needed any additional support, which I really appreciated. Really helpful, friendly, and great customer service!

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

quick and efficient

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Customer service

Customer service - The lady I spoke to on the phone was lovely and really reassuring and empathetic to my situation. Was really nice to have a human response despite not being able to get cover sorted under my plan.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very helpful

Very helpful, clear and friendly.

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Caroline is excellent

Caroline is excellent - efficient, kind, professional and genuinely caring thank ypu

13 August 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

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