Vitality Reviews 

67,593
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. #21 of 28 best companies in Health insurance agency
  2. #50 of 54 best companies in Life Insurance Agency
  3. #3 of 3 best companies in Doctor referral service
  4. #24 of 43 best companies in Wellness Programme

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68k reviews

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Asks customers to review

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4.5

All reviews

(67,593)

11,101 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Competent

Competent, knowledgeable and helpful

13 August 2026
Vitality logo

Reply from Vitality

Thank you for your wonderful feedback! We are so pleased to hear that you found our team to be competent, knowledgeable, and helpful. We truly appreciate your kind words. - Lisa

Rated 5 out of 5 stars

I was dealt with promptly

I was dealt with promptly, efficiently and charmibgly by the two people to whom I spoke.

13 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience! We're so pleased to hear that our team was prompt, efficient, and charming in assisting you. - Lisa

Rated 5 out of 5 stars

The call handler Eric was clear and…

The call handler Eric was clear and patient, explained everything thoroughly

13 August 2026
Unprompted review
Vitality logo

Reply from Vitality

We're so pleased to hear that our colleague was clear and patient, and explained everything thoroughly for you. Thank you for sharing your positive experience! - Lisa

Rated 5 out of 5 stars
Vitality logo

Reply from Vitality

Thank you for your kind words. We are so pleased to hear that you found our team helpful and professional. We appreciate you sharing your positive feedback. - Lisa

Rated 5 out of 5 stars

Very helpful

Very helpful, friendly and efficient

13 August 2026
Vitality logo

Reply from Vitality

Thank you for your wonderful feedback! We are so pleased to hear that you found our service to be helpful, friendly, and efficient. We truly appreciate you sharing your positive experience. - Lisa

Rated 5 out of 5 stars

Great service and speedy help.

Great service and speedy help.

13 August 2026
Vitality logo

Reply from Vitality

Thank you for your wonderful feedback. We're delighted to hear that you received great service and that our help was speedy. We always strive to provide the best support. - Lisa

Rated 5 out of 5 stars

Call handler was very helpful and…

Call handler was very helpful and explained everything clearly

13 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're delighted to hear that our call handler was helpful and explained everything clearly.- Lisa

Rated 5 out of 5 stars

Eric was super helpful

Eric was super helpful, friendly and informative. He was flexible with calls and information. I have done this last year with another company and this was much better service!

13 August 2026
Unprompted review
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member was helpful, friendly, and informative. It's wonderful that you found our service to be much better than your previous experience.- Lisa

Rated 5 out of 5 stars

Dawood from the MSK team outstanding

Dawood from the MSK team couldn’t have been more helpful, sympathetically listened to my injury booked the to see the doctor and stayed on the phone just to help while I answered the questions of the clinic and carried on helping and explaining all the working of what was next and explaining if I need further help he’d be right there for me for guidance. Well done Dawood.

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear our team provided such a helpful and sympathetic experience. It's wonderful to know we could assist you with your injury and explain the next steps clearly. Thank you for your kind words. - Lisa

Rated 5 out of 5 stars

Very polite and great customer service

Very polite and great customer service, clear communication and answered all my queries.

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our customer service was polite, communicated clearly, and answered all your questions. Thank you for your wonderful feedback! - Lisa

Rated 5 out of 5 stars

Your colleague was so helpful and…

Your colleague was so helpful and patient with me it's good to be able to talk to someone rather than using a computer

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that you had such a positive experience with our team member. It's great to know that they were helpful and patient, and we appreciate you sharing this feedback. - Lisa

Rated 5 out of 5 stars

Setting up my account was made easy by…

Setting up my account was made easy by step by step instructions.

13 August 2026
Vitality logo

Reply from Vitality

We're so glad our step-by-step instructions made your account setup easy! We appreciate your positive feedback. - Lisa

Rated 5 out of 5 stars

Very helpful telephone call and…

Very helpful telephone call and explained everything clearly

13 August 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We're delighted to hear that your telephone call was helpful and that everything was explained clearly. - Lisa

Rated 5 out of 5 stars

Caitlin Ring provides a fantastic and…

Caitlin Ring provides a fantastic and professioinal support to my query regarding my Vitality Reward issues. She took the time to find out a different way to solve the issue rather than just provide a standard answer. She is delightful to talk to and brighten up the day.
Keep up the good work Caitlin!!!

12 August 2026
Unprompted review
Vitality logo

Reply from Vitality

We are so pleased to hear about your positive experience! It's wonderful that our team member provided such professional support and took the time to find a creative solution for your reward issues. We appreciate you sharing how delightful they were to talk to - Lisa

Rated 5 out of 5 stars

Not long to wait to speak to someone…

Not long to wait to speak to someone and clear advice given

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that you didn't have to wait long and received clear advice. Thank you for sharing your positive experience with us!- Lisa

Rated 5 out of 5 stars

Depeeka was extremely knowledgable and…

Depeeka was extremely knowledgable and polite, answering my questions clearly and professionally.

13 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member was extremely knowledgeable and polite, answering your questions clearly and professionally. Thank you for sharing your positive feedback! - Lisa

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