Waddle Insurance Reviews 

3,144
TrustScore 5 out of 5

5.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and professional demeanor, making the entire process smooth and stress-free. People consistently highlight excellent customer service, noting clear explanations of complex information and a non-pressured approach. Many consumers appreciate the efficient handling of policies and the detailed guidance provided, ensuring a thorough understanding of their coverage. The user experience is often described as very easy and straightforward, with the company simplifying complex tasks. Furthermore, people often mention securing good pricing, finding affordable and suitable cover tailored to their individual needs.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, professionalism,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Service

Customers had positive experiences with service, consistently describing it as professional, efficient, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as very easy, smooth,... See more

Price

Users describe positive interactions with price, consistently finding affordable premiums and good deals.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business insurance company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(3,144)

385 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have been treated with great care…

I have been treated with great care from the moment that I spoke to Harry to find the best option for my requirements.

And to top up Rebecca was amazing today going through the welcome package and assisting on getting everything setup.

Keep up the great talents in your company and carry on with great service.

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Waddle review

I have two policies with waddle and my partner has one too. Mathew has the patience of a saint and has explained everything to me clearly and in a way i can understand, no matter how many times ive asked (Alot🤣). He is readily available and encourages you to check in with him anytime with and queries you may have. The staff at waddle are lovely and very helpful (becky). Thank you guys for all your help. I really do have peace of mind knowing I have these policies in place and im confident that should the unexpected pop up im covered.

2 June 2026
Unprompted review
Rated 5 out of 5 stars

Lovely friendly company with great…

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful
Ryan was excellent explaining and helping me with a couple of issues and Becky was lovely going through welcome pack step by step, explain things very clearly

29 May 2026
Unprompted review
Rated 5 out of 5 stars

Helpful

Liam was the one to help me set up a new life insurance policy ensuring I got the best possible deal for me and my children. He was so nice and helpful and always kept me up to date about everything.

28 May 2026
Unprompted review
Rated 5 out of 5 stars

What makes waddle different is if you…

What makes waddle different is if you have taken life insurance out with another provider and some details are not right or have been missed out my experience is waddle can help particularly if your paying for a policy that will never pay out everything is so detailed and double checked so they’re isn’t anything wrong that if need be one day the policy(s)do pay Matthew and Becky do a magnificent job on getting you this point

27 May 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely a great service

Absolutely a great service from start to finish. Financial advisor Aimee was brilliant and patient, had great knowledge and understanding of our goals.
Bethan at sales support was polite and professional when confirming policy details and explaining next steps. 100% recommend

25 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic protection for the family

Absolutely fantastic service
It was good to get my own policy reviewed, but to then manage affordable cover for my whole family was brilliant. And it's something that just ticks nicely in the background giving reassurance for the future.

Professional, thorough and friendly service. Highly recommend Becky who kindly took us through the welcome pack and was able to answer questions that popped up! Thanks for everything so far!

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Friendly

Friendly, helpful staff, no long call waits. Easy to keep up to date with progress.

22 May 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look