Waddle Insurance Reviews 

3,144
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, patience, and professional demeanor, making the entire process smooth and stress-free. People consistently highlight excellent customer service, noting clear explanations of complex information and a non-pressured approach. Many consumers appreciate the efficient handling of policies and the detailed guidance provided, ensuring a thorough understanding of their coverage. The user experience is often described as very easy and straightforward, with the company simplifying complex tasks. Furthermore, people often mention securing good pricing, finding affordable and suitable cover tailored to their individual needs.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their helpfulness, professionalism,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Service

Customers had positive experiences with service, consistently describing it as professional, efficient, and... See more

User experience

Clients share positive opinions on user experience, consistently describing the process as very easy, smooth,... See more

Price

Users describe positive interactions with price, consistently finding affordable premiums and good deals.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy process! No long call waiting times when attempting to contact. Ryan made us feel so at ease on our initial consultation. Becky was super helpful going through our welcome pack! Great ser... See more

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more


Company details

  1. Life Insurance Agency
  2. Business insurance company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(3,144)

385 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The Waddle Insurance team was awesome

The Waddle Insurance team was outstanding. Olivia and Beckie formed an excellent, professional duo. Olivia carefully explained the company details and my benefits as a client, reviewing multiple options until we found the best fit. Beckie guided me through all the initial steps as a new client, ensuring I understood the process and knew who to contact for assistance or questions. Thank you both for your terrific support. - Raphael

30 June 2026
Unprompted review
Rated 5 out of 5 stars

My experience with Waddle

My experience with Waddle, especially Rhys was fantastic. Very patient & professional from start to finish.
I would highly recommend Waddle if you require anything insurance.
Many thanks.

30 June 2026
Unprompted review
Rated 5 out of 5 stars

From start to finish this has been the…

From start to finish this has been the easiest process. From not knowing a thing about insurance or income protection to understanding everything and being able to speak to really people and ask questions was great. I was able to have a video call with Amy and she shared her screen to show me lots of documents and make it so simple to understand. It was also really relaxed like you were talking to a friend who was able to advise you, not scary at all!
The Becky helped me with my welcome paper work and helped me claim my rewards voucher. Very glad I went ahead and have piece of mind for the future.

29 June 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Amy was extremely thorough with our application, she made sure we got the best seal for the best price. Will definitely recommend Waddle.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Oliver

Oliver was a good advisor it was easy to do things and explained everything i needed to know.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

I dealt with Declan who was really good…

I dealt with Declan who was really good , took all my details and got passed over to underwriter. They checked my details and this made sure if I was to be off work or die then me and my family would covered. All the experience was great from start to finish.

I also dealt with Andrea as I had a query which was resolved rapid, no messing about which I appreciate. I also received a £25 voucher which I wasn’t told about so this was a nice surprise.

Would highly recommend, good price and good cover.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Policy

Ian was really helpful and dealt with everything I needed and made everything very easy

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Policy

Very friendly first I dealt with Olivia she went through everything step by step nothing was too much trouble. Even when I didn’t understand something she explained more.
I rung up and spoke to Becky again very friendly and nothing too much trouble went through my policy documents.
I will recommend waddle to friends
Thank you both 😊

10 June 2026
Unprompted review

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