Cecilia Rotar was an absolutely massive help. I had an incredibly short window to get a ring customised, but she was somehow able to get it sorted and an appointment booked in for collection right b... See more

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I don’t often, if ever write reviews but my experience with 77 diamonds warrants it. Josh in particular. He was unbelievable throughout the whole process. He helped with the design the image I... See more
Company replied
Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but... See more
Company details
- #111 of 287 best companies in Jewellery shop
- #12 of 16 best companies in Diamond Dealer
- #54 of 110 best companies in Jeweller
- #32 of 89 best companies in Jewellery Designer
- #19 of 48 best companies in Jewellery manufacturer
- #16 of 28 best companies in Jewellery Repair Service
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 77% of negative reviews
Typically replies within 1 week
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The price has been changed
There was a problem with my order, but it was resolved for me.
Excellent service
Very happy!
Bought an engagement ring to give my girlfriend for Christmas. I was a bit late and turned out the delivery time would have been a few weeks after Christmas. Just a quick email and Let sorted everything getting me a better ring and getting it here on the 23rd December! Very happy with my purchase.
Really needed ring in time for…
Really needed ring in time for Christmas and racha made sure this happened with no problems and very professional service
From beginning to end excellent service
From beginning to end, my experience with 77 Diamonds was excellent. The entire process was easy and comforting, and the ring is of outstanding quality.
I would especially like to thank Cecilia Rotar, who was very helpful throughout. She patiently and professionally assisted me through the ring choices, provided clear answers to all of my questions, and ensured that every aspect was perfect. Her words of support were really helpful and gave me whole confidence in my decision.
Because of 77 Diamonds' outstanding quality and excellent client service, I highly recommend them.
The team were extremely helpful in…
The team were extremely helpful in picking out what I needed. They were very attentive and the delivery came very quickly given I live in the UAE
Wonderful Customer service
Ordered online but sadly my order was a little for the date I needed it. Spoke with Floriana who was extremely helpful we worked out a solution with different beautiful diamond. Thanks go out to Floriana 1st class customer service, will definitely become a repeat customer.
Beautiful ring and great service all…
Beautiful ring and great service all round.
Great service
Really good personalised and efficient service. Stuck to deadlines, helpful and worked with me to find the right option
Stefana was incredibly communicative…
Stefana was incredibly communicative and the ring came exactly as described and on time!
Excellent in every way…
Bijoux in customer service was always helpful. Replying to me even out of hours. Ordering a ring online was quite nerve wracking but when I received it this immediately disappeared. It is stunning and a work of art.
I would highly recommend and would also be a returning customer.
Would like to thank everyone at 77…
Would like to thank everyone at 77 Diamonds in London for helping me find the perfect engagement ring for my fiance, Absolutely fantastic support and service throughout the whole process, Would highly recommend.
Helpful and attentive support
Helpful and attentive support, would buy from again, made what could otherwise be a stressful experience (buying) stress free
Fine expertise and profetionalism!
Fantastic service in helping me choose the right setting for the stone I had.
When I presented myself ahead of schedule to pick up the engagement ring, they went well beyond whay was required to accomodate my needs.
The ring looks amazing and my (now) fiancee can't look at it enough!
Very profetional and reliable!
Whole experience was amazing from very…
Whole experience was amazing from very first point of contact. Fiancé absolutely loves her ring.
Thank you 77 Diamonds and Toni!
Great customer service
Great customer service. Always on hand if I had a query and kept me up to date with the process the whole way through. Would definitely recommend.
The experience was perfect from the 1st…
The experience was perfect from the 1st to the last appointment. We were tight on time and they exceeded expectations. MASSIVE THANK YOU FOR OUR GORGEOUS WEDDING BANDS!
Made a real effort to make sure I was…
Made a real effort to make sure I was happy and the jewellery was beautiful!
Great Experience
Great Experience. Racha was a great help keeping me up to date with the ring being made, she was very knowledgable and guided me through the process. I had a fairly tight deadline for receiving the ring and they made sure it was possible to get it for when I needed it.
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