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77 DiamondsReviews 

5,926
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,327 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the outstanding customer service and the helpful, professional staff, who often go above and beyond to assist with inquiries and make the process seamless. Many people are delighted with the high quality and craftsmanship of the products, particularly the rings, which are frequently described as beautiful and exceeding expectations. The overall service is consistently rated as excellent, with many expressing satisfaction with the entire purchasing experience and indicating a strong likelihood of returning for future needs. However, some customers have experienced delays in collection dates and one reviewer reported receiving a ring with a stranger's engraving, suggesting a potential issue with quality control for returned items. Additionally, a few people felt that the sizing process was tricky due to differences between showroom samples and actual products, and desired more educational guidance during the purchase of engagement rings.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising the team's professionalism,... See more

Service

Consumers find service to be positive, with many describing the entire process as flawless, exceptional, and... See more

Quality

Users describe positive interactions with quality, with many reviewers receiving diamonds of higher quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had a very positive experience with Natacha and 77diamonds. We were concerned our wedding rings would not arrive on time but Natacha ensured they arrived to us promptly and safely. The rings are perfe... See more

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied


Company details

  1. #25 of 292 best companies in Jewellery shop
  2. #4 of 16 best companies in Diamond Dealer
  3. #10 of 113 best companies in Jeweller
  4. #9 of 91 best companies in Jewellery Designer
  5. #9 of 46 best companies in Jewellery manufacturer
  6. #4 of 30 best companies in Jewellery Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6k reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 59% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(5,926)

1,513 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Met all my expectations.

Ordered a engagement ring with engravings. All went smooth. Had to adjust size during the order process and they were very kind and helped me adjust it.

Definitely will use again for future jewelry. Thank you.

7 June 2026
Rated 5 out of 5 stars

Tarek Alawiye ist a great

Tarek Alawiye ist a great sales specialist. He check-in after the ring was delivered and ready to act when any issue arise.

I appreciate that the shop provides such a great customer service.

6 June 2026
Unprompted review
Rated 5 out of 5 stars

Would recommend

It’s the second time I’ve used 77D, and I have been pleased with the service both times. On this occasion I went through customer service rather than the website, as it was related to an insurance claim. The representative I dealt with, Cecilia Rotar, was really helpful and helped me find exactly what I was looking for. Would recommend

5 June 2026
Unprompted review
Rated 5 out of 5 stars

Highly efficient and helpful

The agent Cecilia Rotar was incredibly helpful, very polite, and extremely efficient in resolving my issue. She responded so quickly and made the whole process seamless.
Thank you so much for the great support!

4 June 2026
Unprompted review
Rated 5 out of 5 stars

Engagement ring - Tarek

From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it was no hassle. According to my now fiance, the ring is perfect. Would definitely recommend Tarek and 77 diamonds. Thanks again

4 June 2026
Unprompted review
Rated 5 out of 5 stars

Good Employes and Quality

This company has excellent workers, exspecially miss Natacha Haingomalala. From the beginning of my order until the arrival of my package, she was there when i had a question. The product turned out just as expected!
Great expirience overall!

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Great company

Great company! Professional, courteous and reliable.
Natacha helped with my order and was an absolute pleasure to cooperate with. She even made sure to speed up the order due to a time constraint on my end!

10/10 recommend!

11 May 2026
Unprompted review
Rated 5 out of 5 stars

Tarek A. really helpt me find the right…

Tarik really helpt me find the right ring for my Fiance. He looked with me what the options were, took his time and most importantly when he de patched the ring, he kept me updated about the delivery. Delivery was also on time! Would definitely buy again from here!

2 June 2026
Unprompted review
Rated 5 out of 5 stars

Customer Service was very helpful

Customer Service was very helpful - answering any inquiries very quick and efficienct. Ring was as expected with no negative surprises. All in all very good customer experience here.

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service from Raul B. He was responsive, professional, and made the whole support process smooth and enjoyable. Thank you for your support!

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Sophie Hardy at 77 Diamonds is a…

Sophie Hardy at 77 Diamonds is a diamond, her patience and expertise is truly valuable. I'll be the first to admit im very fussy in what i want and need. On every aspect and level, Sophie and the rest of the team at 77 made the whole process from start to finish seamless even with my complexity of wants. Sophie and the team are VERY professional and when discreteness was needed (obvs for the surprise) they also was great there too. I was fortunate enough to be in a location that i can have all of this in the I-Person experience esp with Sophie, however i don't doubt for one minute that the online service wouldn't be any different. If you are looking for great value, great quality with service to match then you don't need to look any further esp if you are already here reading this.

2 June 2026
Unprompted review
Rated 5 out of 5 stars

What a great shopping experience

What a great shopping experience! Cecilia Rotar is a wonderful sales assistant and helped me to chose the right pendant. Thank you very much for your fast, professional and kind support!
Best
Maria

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Toni was exceptionally helpful when ordering my ring and I am very excited for it to arrive. Fantastic customer service- personal touch!

14 May 2026
Unprompted review

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