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Abel & Cole Reviews 

15,806
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #13 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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4.7

All reviews

(15,806)

1,702 reviews in the last 12 months

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Rated 5 out of 5 stars

Loving the fruit and veg box

Am 4 weeks in now and loving my fruit and veg box deliveries. The food has been of excellent quality and there’s plenty of it…. Arrives well packed. I like the fact that you can swap items in your box .. ensures we don’t waste anything. Definitely worth it to ensure we eat more fruit and veg !

25 June 2026
Rated 5 out of 5 stars

Always on time

Deliveries are always on time and delivered with care. Have been an A & C customer for many years and their customer service is excellent. I prefer to buy organic food and their range is very good.

17 June 2026
Rated 5 out of 5 stars

Great company!

Organically farmed, good produce arriving at your doorstep. Good communication & service.

24 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Anette,

Thanks for taking the time to leave us a glowing review, and for your support! We really appreciate it.

Best,

Sam

Rated 5 out of 5 stars

I look forward my lovely deliveries and feel valued as a customer

Love your food and household products and have been enjoying them for many years. The fact that the produce is not only delicious but of high quality is important for me. There are usually special offers to look out for and occasional freebies that are most welcome. Queries are always answered promptly by friendly staff and your delivery drivers are courteous and helpful. Love the returnable boxes and always look forward to my deliveries. I feel appreciated as a loyal customer!

22 June 2026
Rated 5 out of 5 stars

Abel & Cole

I am EXTREMELY HAPPY with all my orders from Abel & Cole. The food arrives fresh and is delicious, I can definitely taste the difference from them and my supermarket. I also LOVE my free tea towel. THANK YOU SO MUCH😋
Oh and the delivery man is friendly👍🏻

24 June 2026
Rated 4 out of 5 stars

Good quality generally

Good quality generally but sometimes you only get one day out of the veg so you need to be organised and use it all within one or two days. Occasionally I've had something not usable like squishy courgettes or really sad spinach. If the box is damp that's usually when it's a bit dodgy.

23 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Helena,

Thank you for taking the time to leave a review, and we're so pleased to hear you've been happy with your deliveries overall.

Having said that, I am sorry to hear you've had some produce that turns quicker than it should. This shouldn't be the case, and I'll personally be in touch shortly to find out more.

Best,

Sam

Rated 5 out of 5 stars

Reliable and high quality

Extremely reliable delivery service with an easy-to-use site. We get a weekly small box. The produce is usually far better quality than from the supermarket these days. Comes dirt-free so less washing than some other veg boxes. Very simple process to e.g. skip a week when going on holiday.

24 June 2026
Rated 5 out of 5 stars

Do your health and the planet and the creatures that live on it a favour, eat organic

Every order that I place with Abel & Cole is fulfilled in an efficient and timely manner. Everything I order is present and in good condition. The driver/courier always takes the empty boxes and packages away with them.

The goods? Oh the magnificent goods! Sheep’s milk creamy chocolate puddings. Mini cheddar cheese “sticks” individually wrapped, the “Surprise”. This week it’s apple juice; wonderful! The Island Bakery’s chocolate ginger biscuits and Clipper coffee. Such delights. Everything is such good quality as well as organic, and they strive to help make the world a better place! As do their customers, of course…

24 June 2026
Rated 4 out of 5 stars

Lovely products that you often can’t…

Lovely products that you often can’t find anywhere else. Customer service is so nice. Really expensive and often the fruit and veg is unripe or rotten which tbh they always reimburse you so you don’t loose money but it’s not dependable enough for me to get that stuff from them so docked one point as that was my whole reason for initially signing up with them. Too many pests on the plant products. I know they’re organic but there are still ways of reducing that issue better as I buy organic veg from other places and rarely have the same issues. None the less they do have some really great stuff and they are really kind people so we’ve shopped with them for at least a decade now.

16 May 2026
Rated 5 out of 5 stars

Trustworthy and reliable,

Deliveries are on time and very reliable.
I only order the vegetable boxes but always pleased with contents.
I like to support our farmers in what they produce.
Love the fact that you can recycle packaging each week.
A big plus for me is that you can phone up and actually speak to a real person about anything. Amazing customer service. Thank you Abel & Cole.

23 June 2026
Rated 5 out of 5 stars

Monday Treat

I look forward to Mondays as I know my fruit and veg box from Able & Cole delivery is coming and I can make a healthy juice or smoothie! Highly recommend

9 June 2026

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