I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more
Company replied
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I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more
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Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more
I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more
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Company details
- #6 of 23 best companies in Supermarket
- #12 of 39 best companies in Grocery delivery service
- #8 of 28 best companies in Grocery Store
- #13 of 26 best companies in Organic Food Shop
- #6 of 12 best companies in Organic shop
Written by the company
At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.
Abel & Cole
Written by the company
- Zero pointless plastic
- Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
- Zero air miles
- We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
- Farmers paid fairly
- Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.
No Quibble Guarantee
No Quibble Guarantee
We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk
Contact info
4.7
Excellent
16k reviews
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Excellent early delivery in heatwave
All good quality organic products delivered very early in the heatwave
25 June 2026
Good service
Always excellent , well packed goods . Left in safe place as agreed . Quiet vehicle , essential as we share a drive .
Drivers always polite and efficient .
3 June 2026
The BEST in fresh organic products
The BEST in organic products especially the fruit and vegetables.
Been using their products for over a decade and never a disappointment.
Any issues are immediately and without quibble sorted out by refund or replacement.
Well done to the Abel and Cole teams.
27 June 2026
Unprompted review
May use AI-assist with repliesRead more
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My last delivery was a sham…
My last delivery was left down the end of the garden right by the gate. Anyone could have taken it off e hasn’t been in. The delivery driver didn’t even come into the garden or knocked the door! I was also only given 2 hours notice of the delivery. The delivery drivers need to be pulled up on this. Also off of had more notice I could have put all the boxes and packaging out for collection but the delivery driver wouldn’t have collected them seem as he couldn’t be bothered to walk up to the front door!
Thank you
Julie smith
178 willow court
NP11 5lw
24 June 2026
Reply from Abel & Cole
Hi there,
Thank you for sharing your feedback regarding your last delivery. We always expect our drivers to follow your delivery instructions, leave your order in your designated safe place, and collect the empty boxes so that we can reuse them. I’m really sorry to hear that this didn't happen - it’s definitely not the experience we want for you.
I’ll personally give you a call today to find out exactly what happened and make sure we get things back on track for you. I’ll also add a note for your driver to ensure the empties are collected with your next delivery.
Thanks again for sharing your thoughts with us, and I look forward to speaking with you today to help turn this around.
*Best,
Corina
Good service and good quality food
Good service and good quality food . Would have been 5 stars but failed to be as let down by cost,
26 June 2026
Reply from Abel & Cole
Hi there,
Thank you for your review and for sharing your thoughts about our prices. I’m really happy to hear you’re pleased with our service and enjoying the products.
Every delivery helps support hardworking growers who are paid fairly and never cut corners. We offer lots of options to suit different budgets - various box sizes, one-off orders, special weekly offers to save on your favourites, and flexible delivery schedules - so there’s always something for everyone.
I’d love to have a quick chat to see how we can help you get the most out of your deliveries, so I’ll be reaching out to you personally today.
Thanks again for sharing your feedback, and I look forward to speaking with you!
Best,
*Corina
Fabulous
I get a weekly fruit and veg box and it's always great, love the freshness and quality. But what I particularly love is the customer support. They're always so kind and helpful and have had no problems supplying refunds on the few times I've requested them.
26 June 2026
High quality service & organic foods.
Great service, communication and high quality organic foods.
30 May 2026
I would have given an extra star or…
I would have given an extra star or two, but for one big issue I have with their website. It’s just too easy for orders to repeat the following week if one forgets to select products for one week only. This happened again this week and is very annoying especially if one happens to be away. I brought this up with them several times, but they refused to change the website… Their interchangeable boxes are a good idea but it also meant I ended up with double cucumbers and carrots this week.. The Riverford website works much better.. The range of products is very good .. It’s very expensive but I’m one person.. for most young families like mine with kids its unaffordable..
26 June 2026
Reply from Abel & Cole
Hi there,
Thank you for your feedback. I’m glad to hear you’re enjoying our wide range of products and the flexibility of our customisable boxes, but I’m really sorry for the frustration with the website and any unwanted repeat orders. We want your online experience to be as smooth as possible, and we always aim to help you avoid food waste - whether that’s by skipping orders you don’t need or setting holidays for the weeks when you’re away.
Thank you as well for sharing your opinion on our prices. Each delivery helps support hardworking growers who never cut corners and are paid fairly. We offer options for different budgets, like various box sizes, one-off orders, and flexible delivery schedules - so there’s hopefully something for everyone.
I’ll give you a call today so we can chat more about this, check your order frequency, and make sure everything is set up just right for your future deliveries.
Thanks again for your feedback, and I look forward to speaking with you today!
*Best,
Corina
I’ve been with Abel & Cole for over 20…
I’ve been with Abel & Cole for over 20 years and I’ve only ever received excellent service. The produce is amazing and the staff are so helpful. They were particularly brilliant throughout Covid. A truly loyal company!
28 May 2026
Exceptionally good quality across all…
Exceptionally good quality across all the fruit and vegetables we have had. Frankly supermarket produce is tasteless in comparison. What a fantastic British business - clearly putting customers ahead of margins.
25 June 2026
Unprompted review
Abel & Cole take the best care when…
Abel & Cole take the best care when delivering stocks by wrapping them in appropriate packaging and keeping things cool as needed. This ensures that their products are received in the best possible condition, to be enjoyed by their customers.
13 June 2026
Deliveries are always on time and…
Deliveries are always on time and produce is fresh and mostly very good. I can choose what I want in my box and also choose a fornightly delivery.
26 June 2026
There is a good range of fruit and veg…
There is a good range of fruit and veg available. My only gripe is that the fruit sometimes gets a rough ride. Squashed bananas, bruised nectarines and plums.
26 June 2026
Reply from Abel & Cole
Hi there,
Thank you for sharing your feedback. I’m glad you’re generally enjoying the seasonal variety of fruit and veg on offer. We always want you to receive the freshest, most delicious produce in every delivery, and I’m really sorry to hear that hasn’t been your experience lately.
I’ll personally be in touch today to chat more about this so that I can address the issues with our packing and quality assurance teams and make sure you enjoy your upcoming orders.
Thanks again for sharing your thoughts with us, and I look forward to speaking with you!
*Best,
Corina
Excellent all round service
I love everything about this company. Their lovely food and excellent service are something I really value. I look forward to my deliveries which are usually nice and early. I really feel that I am valued as a customer and love the freebies.
25 June 2026
The only thing that loses a star is no…
The only thing that loses a star is no forward notice of delivery time.
Everything else is great!
16 June 2026
Mixed
Good - fresh veg, delivered regularly, recycle boxes
Bad - often items I don't want, delivery times vary too much, very very difficult to completely cancel
4 June 2026
Unprompted review
Reply from Abel & Cole
Hi Michael,
Thanks for taking the time to leave a review. We're so pleased to hear you've been enjoying the quality of our fruit and veg and have made use of returning your boxes to us so that we can re-use them for future deliveries.
We really appreciate your feedback. Our signature Fruit & Veg Boxes can be tailored with our swaps and dislikes to help you get the things you really love in your box, and take out the things you're not so keen on. I appreciate that we do things a bit differently by not being able to offer a fixed delivery slot in order to keep our carbon footprint to a minimum, but we'll always take detailed delivery instructions so the driver has a safe place to leave your delivery when they arrive. I'll be sure to pass your feedback on to our web teams, as it shouldn't be difficult to cancel. I'm really keen to make sure you get the most out of your deliveries, so please do write an email in my name and I'll be happy to help with this.
Best,
Sam
Good natural produce
Good, wholesome natural fruit and veg delivered to my home regularly.
25 June 2026
Great food straight to your door
A varied summery mix of courgettes, salad leaves,plums, and bananas plus the best chilled spoke juice ever in the 'surprise' section which i enjoy each time. Lots of interesting goods have been introduced yo me.
You are reminded to check what's coming a couple of days beforehand and have the opportunity to choose from a wide range of goods. Give it a go! It comes to you in sturdy boxes and efficient cool boxes too.
25 June 2026
Absolutely wonderful produce and love…
Absolutely wonderful produce and love that we can choose what's in our fruit and veg box. About to move to Cumbria and really hoping you may start up over there too!!
25 June 2026
Loving the fruit and veg box
Am 4 weeks in now and loving my fruit and veg box deliveries. The food has been of excellent quality and there’s plenty of it…. Arrives well packed. I like the fact that you can swap items in your box .. ensures we don’t waste anything. Definitely worth it to ensure we eat more fruit and veg !
25 June 2026
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