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Abel & Cole Reviews 

15,804
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #13 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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4.7

All reviews

(15,804)

1,702 reviews in the last 12 months

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Rated 4 out of 5 stars

Fresh real food!

When it's fresh, the quality is excellent & I think all should be eating like this- it's definitely more expensive but this is what we are supposed to pay for good food. The rest is not real food.
Sometimes the items are rather small & sometimes a bit out of date but they always credit you.

22 July 2026
Rated 5 out of 5 stars

Excellent

Deliveries have been on the door step by the time we wake up which has been excellent! Additionally, we have enjoyed the varied fruit and veg that has been on offer, not to mention the flavour. All of the items have had such excellent flavour!

21 July 2026
Rated 5 out of 5 stars

Abel and Cole

The Delivery service is very good. Always on time and alwsys no matter what the weather is like, the divery drive has a smile.

The fresh fruit and vegetables are of good quality. My grand daughters really like the apples. Thank you.

21 July 2026
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Reply from Abel & Cole

Hi there,

I'm so happy to hear you've been loving your deliveries with us, and we love that your grand daughters are fans of the apples!

Thanks so much for your support, and for taking the time to leave a review.

Best,

Sam

Rated 5 out of 5 stars

Organic fruit and veg and more...

Happy to be getting my weekly shop from Abel & Cole for environmental reasons. The quality of the produce is very good and, with some of the veg boxes, the items can be swapped which is so useful. Also, really good customer service.

14 July 2026
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Reply from Abel & Cole

Hi there,

Thank you so much for taking the time to leave a review.

I'm really pleased to hear you've enjoyed your weekly shop with us and have had a chance to make use of the swaps feature as well.

It's also great that you've found our Customer Care team helpful when you've needed them, and we appreciate your support and feedback!

Best,

Sam

Rated 5 out of 5 stars

Vegetable fruit heaven

Have been receiving deliveries from lovely Abel & Cole for many years. Overall a very good service, reliable delivery and quality products. There has been the odd blip with a food item not being up to standard but that’s rare, and any issues always rectified quickly.

21 July 2026
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Reply from Abel & Cole

Hello there,

Thanks for taking the time to leave a review. I'm so happy to hear you've been enjoying your deliveries with us.

It's also great to hear our Customer Care team have been on hand to help when you've needed them. It's been a pleasure to deliver to you over the years, and we really appreciate your support!

Best,

Sam

Rated 4 out of 5 stars

Great delivery

Great delivery, vegetables fresh and appealing, although there was too much lettuce this week.
Interesting meal, look forward to trying it.

21 July 2026
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Reply from Abel & Cole

Hi there,

Thanks for taking the time to leave a review.

I'm really pleased to hear you've been enjoying your deliveries overall. It's important to us that you receive a box that's tailored for you, so we do recommend making use of our swaps feature, which can be used in our signature fruit and veg boxes. This way, you get more of the things you love and enjoy.

I'd love to personally reach out and make sure you get the most out of your box, so I'll be in touch shortly, and we really appreciate your feedback.

Best,

Sam

Rated 1 out of 5 stars

I ordered the large veg box listed as…

I ordered the large veg box listed as suitable for 4-5 people. The description begins "Keep your whole family fed". Yet I received so little it was a mixture of laughable and fury. 2 regular salad tomatoes and 7 cherry tomatoes. Under 900g potatoes. It worked out that each person would get around a kilo of veg for an entire week and 200g potatoes. 5 a day means we should be eating 400g of veg a day per person not including potatoes. So it's completely misleading. I was told it's not intended to provide all the veg needed for the week so why is it advertised as such? Total rip off. Never again.

21 July 2026
Unprompted review
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Reply from Abel & Cole

Hi there,

Thanks for taking the time to leave a review.

I'm really sorry to hear you were disappointed with the portions in the box you received, and this isn't the experience we wanted you to have at all. While we do recommend The Large Veg Box for 4-5 people, what you've described doesn't sound right, and I'd really like to personally look into this for you, as the last thing we want to do is let you down.

As I wasn't able to locate your account, please can you send an email to organics@abelandcole in my name so that I can help further with this? I'd love to do what I can to turn things around for you.

Best,

Sam

Rated 5 out of 5 stars

Delicious produce

Delicious produce, weekly variety and very little wasted packaging. I like the idea of supporting local farmers, too.

20 July 2026
Rated 5 out of 5 stars

Reliable delivery

Reliable delivery, good choices of veg and fruit which you can change/alter, very good quality of veg and fruit...some nice extras like half price boxes on first and fourth order if you are new, can add to the veg box with pantry and other items, got a tea towel this week which I appreciated.

20 July 2026
Rated 5 out of 5 stars

Buy with absolute confidence you will not regret it


I have used Abel and Cole for many years now and feel they deserve Royal warranty
They use the very best suppliers, give an insight into the suppliers practices where they are and ethics
I have never been dissappointed ,ever.
A little more expensive than supermarket but so so worth it
They state ingredients which are healthy and chemical free also if organic or not
Their deliveries reliable even through Covid
Every delivery on time and perfect
If you don’t use them you are definitely
Missing out

30 May 2026
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Reply from Abel & Cole

Hi there,

Thank you so much for your wonderful review and for being such a loyal customer over the years. We’re so glad to hear you’ve enjoyed the quality, reliability, and transparency of our service.

It was a pleasure speaking with you today. As discussed, if you ever feel we’ve earned that extra star, we’d be absolutely delighted. Either way, we truly appreciate your support and are always here to help if you need anything.

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

Thanks again for your ongoing support and for sharing your thoughts.

Best,

*Corina

Rated 5 out of 5 stars

A Great Joy of Happiness! Returning to the Tantalising, Rich, True Banquet of Almighty God's Organic Food Today—With Abel & Cole

Hi all at the Abel and Cole team. Thank you for your great service! My parents came from way back generations of naturally organic farm life in Punjab, India—a region famous for its rich farming fields of sugar cane (making jaggery too), watermelons, chickpeas, and pure creamy milk from our loving cattle.Moving to the UK in the summer of 1965 when I was just four and a half years old, they brought those traditions into our family garden and allotment. The incredible strength my parents had came from them having organic produce all their lives, proving how great it is for health. Having appreciation for our loving Almighty God loving all mankind, learning all good gifts provisions are from him has truly shaped my lifestyle in loving all mankind always.As a people person who loves all races and ages, we were lovingly welcomed by all our neighbours back then. Throughout my school life and later with my work colleagues, they became my real family who always wanted the best for me.It is cheaper, easier, and so much better for the entire world to return to this natural way of living. Nourishing our bodies with pure organic food, just as our loving Creator intended wanted to protect everyone's health from the detrimental effects of extra artificial additions.Growing up with my parents' organic produce, and now at the age of 65 today, I am surprised at how the aromas from those fields—the watermelons, the burning of chickpea leaves, fresh sugar cane drink, and trays of warm jaggery with coconut, ginger, and fennel seeds—still come back to me now and again. True food!!Abel & Cole's produce allows me to truly embrace God's naturally organic food—a rich, beautiful, tantalising banquet once again that can never be replaced!Your team matches this quality with wonderful care. The phone advisors are incredibly patient and polite, never rushing me, which is so deeply appreciated especially given my disabilities. The emails are always clear, and from queries and refunds to the helpful delivery drivers, your service is exceptional.Thank you again, Abel and Cole team!A True Country Girl!Ms Gurdeep Johal17th July 2026

21 May 2026
Rated 5 out of 5 stars

Would recommend Abel & Cole definitely ☺️

I started using Abel & Cole again after many years & had forgotten just how good they where. Organic fresh fruit & veg which is amazing. I'd never bought their meat before but got two organic chicken thighs, skin on OMG! Better than my butchers & waitrose, I'll being buying all my meat & fish from A&C from now on 💖 & it's delivered to my door. Prices are about the same too & tbh I'd rather pay a bit more NOT to have the pesticides ☺️💖 Would recommend A&C definitely!

16 July 2026
Rated 5 out of 5 stars

Great products and special offers

Great products, good delivery and special offers!

7 July 2026
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Reply from Abel & Cole

Hi Tim,

Thanks for leaving us a review and for your support. We really appreciate it!

Best,

Sam

Rated 5 out of 5 stars

I just appreciate the way this company…

I just appreciate the way this company is run and how it conducts itself, the staff are always helpful and I appreciate the effort they go to to sustain a very eco friendly company. The products are fresh and in keeping with the seasons, good offers and a nice choice of items. Keep up the good work! Thank You!!

14 July 2026
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Reply from Abel & Cole

Hi there,

We really appreciate your lovely feedback and support, and I'm so happy to hear you've found our Customer Care team helpful when you've needed them and that you've enjoyed the best fruit and veg from every season.

Thanks for taking the time to leave us a review!

Best,

Sam

Rated 4 out of 5 stars

all good

all good
only problem is the high prices-'though eased lately by Freebies

15 July 2026
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Reply from Abel & Cole

Hi there,

Thank you for your review and for sharing your thoughts about our prices. I’m really glad to hear you’re happy with your orders and enjoying the freebies as well.

Every delivery helps support our hardworking growers, who are paid fairly and always put quality first, so we really appreciate your support. We have lots of options to suit different budgets - different box sizes, special weekly offers to help you save on your favourites, and the ability to skip a week of orders, so hopefully there’s something for everyone.

If you ever want to chat about your orders or explore more options, we’re always here to help.

Thanks again for your feedback and your support!

Best,

*Corina

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