Banner for Abel & Cole

Abel & Cole Reviews 

15,806
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #13 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(15,806)

1,702 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Today I have tried to order 2 bat boxes…

Today I have tried to order 2 bat boxes and they won't deliver to Devon so tell me why are you an online retailer if you deliver to me?

4 August 2026
Unprompted review
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for your feedback and for your interest in our service. I’m really sorry for any confusion; there are still some areas we don’t cover yet. The best way to check if we deliver to your address is by using the Postcode Checker on our website, as we’re always working to expand our delivery areas.

Please feel free to send us an email in my name to organics@abelandcole.co.uk, and I’ll personally look into this for you and share your feedback with our Logistics team so they can consider adding new delivery areas in the future.

Thank you again for sharing your thoughts, and I'm looking forward to hearing from you.

Best,
*Corina

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg…

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those.
Very handy that you can change and swap items unlike some other providers, but I do feel that some of the food isn’t as tasty as I was expecting, anyway a few boxes in and will see how things go.
Although I do think it would not be great value at the full price.

31 July 2026
Rated 5 out of 5 stars

Great service

Overall we like Abel and Cole, been shopping with them for about 6 years. Very occasionally I’ll have an issue with the produce, but the customer service team and quick to put it right once made aware.

30 May 2026
Rated 5 out of 5 stars

5* Been with Able and Cole for many years

Been with Able and Cole for many years, they are consistently brilliant and if anything is not quite perfect, customer services resolves the issue swiftly and with grace. Thank you for stocking the huge range of organic produce and staples.

23 July 2026
Rated 5 out of 5 stars

Thank you Able & Cole for your…

Thank you Able & Cole for your wonderful produce and timely service deliveries.
I subscribe to the small fruit and veg box and small meat and fish box and I'm always pleased with the quality and price.

22 June 2026
Rated 5 out of 5 stars

Simply love shopping with A&C

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good regular offers on items I want to buy such as organic chicken, Calon Wen butter and cheese, as well as spates of free delivery and £10-off vouchers. The choice of ethically sourced and artisan/small-scale grower/fisher/maker products is quite extraordinary. Products and produce are of good to high quality. This is a principled, honest, fair and generous firm.

29 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thanks so much for taking the time to leave a review, and for your lovely feedback. It's great to hear you've enjoyed some freebies, and explored more of our range. I personally love all the products you've mentioned as well!

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

We really appreciate your support, and hope you continue to love your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Excellent

Good variety of food choices, always fresh with reliable delivery , thoughtfully packaged, eco friendly and supportive of local businesses and farmers. Also often generous with free gifts. Can't fault the company and their service.

29 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Rebecca,

Thank you for taking the time to leave such a lovely review. We appreciate your support, and I'm so happy to hear you've enjoyed your deliveries with us.

Best,

Sam

Rated 5 out of 5 stars

Great experience as they have some…

Great experience as they have some amazing fresh fruit and veg and various other products

22 July 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Roland,

Thanks for taking the time to leave us a review. I'm really pleased to hear you've been loving your deliveries with us and we really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Fresh and tasty!

Reliable, tasty produce that’s always a joy to receive - and healthy to eat! I look forward to my boxes and where possible, stick to UK produce. It’s flexible too - easy to change or skip orders.

23 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look