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Abel & Cole Reviews 

15,803
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. #6 of 23 best companies in Supermarket
  2. #12 of 39 best companies in Grocery delivery service
  3. #8 of 28 best companies in Grocery Store
  4. #13 of 26 best companies in Organic Food Shop
  5. #6 of 12 best companies in Organic shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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4.7

All reviews

(15,803)

1,699 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent in all respects: quality, delivery, customer service and value

The produce is excellent, and sometimes so much better than supermarket equivalents that it is a revelation - for instance, carrots. The selection in a veg box is excellent, and always very fresh. I love working out a week's menus according to what I get in each week's box. Dried fruit ordered separately is exceptionally good. Packaging is recyclable.
Customer service is friendly and responsive. It's easy to customise your box by adding, cancelling or swapping items. Delivery is efficient and reliable.
For me, nothing could be better than having oranges which have not been sprayed with pesticide 17 times.

1 July 2026
Rated 5 out of 5 stars

Great service…

The delivery is early in the morning and all items are packed with insulation and ice packs to keep everything fresh. All produce is top quality.

30 June 2026
Rated 5 out of 5 stars

Abel & Cole do everything well

Abel & Cole do everything well - I can't think of anything to say which is not good! The product range is excellent, food quality is superb, deliveries are well organised and reliable, it's rare that there are products which can't be supplied, customer service is helpful, friendly & efficient if there is a (rare) issue. We have been customers for so long I can't remember (decades), which speaks for itself!

27 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you so much for your wonderful review - it truly means the world to us! Hearing how happy you are with our products, quality, and deliveries makes our day, and knowing you’ve been with us for decades is such a joy.

We’re delighted that you find our customer service helpful and friendly whenever you need us, even if it’s just on rare occasions.
Thank you for your loyalty over the years - we really do appreciate it!

If you’d like to share the love, our refer-a-friend perk gives your friends 50% off their first 4 boxes, plus you’ll get a £10 voucher as a thank you from us.

Thanks again for your ongoing support and for sharing your thoughts!

Best,
*Corina

Rated 5 out of 5 stars

Long Standing Customer

I have used Abel & Cole for many years, excellent service and helpful approachable staff. A wide range of goods available and well described on their easy to use website. A dedicated once a week reliable delivery with good communication. The fresh organic/free range A&B options are most likely more expensive than bog standard supermarket options but A&B produce is in my experience very fresh and tasty by comparison. Other non-food eco-friendly items are often competitively priced against the big supermarkets. A great option to have for fresh and eco friendly goods.

30 June 2026
Rated 5 out of 5 stars

Excellent service

Excellent service
This is expensive but the customer service absolutely makes it worthwhile. If there is ever a problem with my order (rare) they sort it and keep me updated. I like the ethics and the fact that I can return packaging for reuse and disposal. Everything feels thoughtful and personal

12 June 2026
Rated 5 out of 5 stars

Always reliable

Always reliable. Good quality fruit and vegetables. The soft plastic collection service is really helpful for cutting down waste packaging.

4 June 2026
Rated 5 out of 5 stars

Excellent company

I have been ordering from Abel and Cole for many years. I am very happy with the quality and availability of the products. Also the customer helpdesk are really helpful and efficient. The deliveries are very reliable and I always receive a text giving me a time slot. The emails from Abel and Cole are always relevant and informative. I am a very happy long standing customer.

29 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you so much for your lovely review and for being a loyal customer over the years!

We’re thrilled to hear you’re happy with the quality of our products and that our team has been helpful whenever you’ve needed us. It’s great to know you find our deliveries reliable and our updates useful.

If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.

Thanks again for your ongoing support and for sharing your thoughts!

Best,
*Corina

Rated 5 out of 5 stars

Absolutely fabulous & great to see such…

Absolutely fabulous & great to see such fresh, wonderfully tasty fruit and veg - perfectly ripe! - No issues whatsoever and not worrying about having to send produce back - great for my nervous system. Thank you for the care you put into service & quality, range and delicious foods.

22 June 2026
Rated 5 out of 5 stars

Wonderful people!

Great customer service, excellent varied produce, great communication re delivery times. We returned to Abel & Cole after a few years and still great people to deal with❤️

29 June 2026
Rated 5 out of 5 stars

Good quality fruits & veggies

Good quality fruits & veggies. Delivered on time and drivers follow the instructions. A bit pricey compared to other company, but this one allows you to swap a few items in the box, which sometimes is very useful!

22 June 2026
Rated 5 out of 5 stars

I've been getting weekly deliveries…

I've been getting weekly deliveries from A&C for almost 12 years. They have good products, nice organic fruit and veg, a decent range of vegan products and I like that most fresh produce comes loose in a cardboard box rather than plastic bags and trays and the box can be returned the following week so it can be reused..

19 May 2026
Rated 5 out of 5 stars

Great Priduce

I have been ordering from Abele & Co for sometime now and I'm consistently blown away by the freshness, taste, quality and sustainability of their food. In my case its their organic fruits and vegetables. Unlike supermarket alternatives, their fruits and vegetables taste as though they were picked that morning. The flavours are incredibly vibrant and flavorful. The fruits which I constantly purchase are, organic papaya,organic pineapple, organic peach and nectarine,organic grapes,organic apricots and organic plums all have a natural sweetness that are unmatched. The vegetables are what's in season.

They really do look after their customers, with the occasional discounts, a complimentary gift added to your delivery. The delivery is so stress free and you are kept informed throughout. The customer service is exceptional just like their produce. Definitely highly recommended.

24 June 2026

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