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AJ BellReviews 

15,372
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,083 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and professional approach, often highlighting their ability to resolve issues efficiently and provide clear guidance. The customer service is frequently described as outstanding, with many appreciating the quick response times and the ease of connecting with a real person rather than automated systems. People also commend the overall service for being professional, efficient, and straightforward, making processes like account setup and transfers remarkably easy and well-informed. Reviewers are particularly impressed with the smooth user experience, noting that the platform and website are intuitive and much better than those of previous providers. However, some customers also noted that the company was slow to respond and action share transfer requests, leading to missed proposed transfer dates.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, efficiency, and... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness,... See more

Service

Reviewers mention positive feedback about service, with many expressing delight and satisfaction with the... See more

Response time

Users describe positive interactions with response times, with many reporting quick answers to phone calls... See more

User experience

People report positive experiences with user experience, highlighting smooth, efficient, and easy-to-use... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I finally decided to move all my accounts from HL to AJ Bell to reduce costs. The transfers on all accounts were handled brilliantly by the team and actually very quickly. Full communication was provi... See more

Company replied

Rated 5 out of 5 stars

Alex (Mutter) was super super helpful today and sorted all my issues without me having to repeat myself. He was really friendly too and easy to talk to. He also reassured me He hadnt forgot me when I... See more

Company replied

Rated 5 out of 5 stars

Melissa was extremely helpful and patient with me guiding me through the entire SIPP Access request process. She explained each step of the way and where I wasn't able to provide the necessary details... See more

Company replied

Rated 5 out of 5 stars

Richard was very helpful, kind and efficient with my query. He understood my issue perfectly and went beyond my expectations in helping to resolve it. My query was resolved in 5 minutes which is rare... See more

Company replied


Company details

  1. #2 of 27 best companies in Investment company
  2. #2 of 14 best companies in Retirement Scheme
  3. #1 of 12 best companies in Stock broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

15k reviews

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4.9

All reviews

(15,372)

5,769 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Efficient and good communication

It was smooth and well informed transfer, so I am happy to have transferred my savings over to you. Compared to the previous firm, your system/website is much better, more efficient and easy to use.
Thank you and hope to receive your good service going forward.

3 July 2026
Rated 5 out of 5 stars

Great staff, wonderful service

Great staff, dealt with my query promptly and always take responsibility and resolve things. In the rare event of something going wrong a call to the helpline has always sorted it.

3 July 2026
Rated 5 out of 5 stars

Great help from Josh Ryder

Josh Ryder was very helpful and knowledgeable, especially as I had a few different questions to raise during the same call. I really appreciated his patience and clear guidance.

3 July 2026
Rated 5 out of 5 stars

Happy customer

Quick to answer the phone. Assessed my issue quickly and resolved it successfully first time. Very happy with this experience and built confidence in organisation.

3 July 2026
Rated 5 out of 5 stars

Quick professional service

Quick professional service

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are delighted to hear that you had such a positive experience with us! Thank you for taking the time to leave us a review and share your feedback with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Eleanor was great

Eleanor was great - kind, helpful, knowledgeable and efficient - exactly what I needed 🙏

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear our team member was kind, helpful, knowledgeable, and efficient. We truly appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very efficient transfers.

Very efficient transfer process from legacy pensions providers.

2 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Paul,

Thank you for your review! We're really pleased to hear that your transfer process from legacy pension providers was efficient.

We really appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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