apetito UK Reviews 

280
TrustScore 3.5 out of 5

3.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 43 reviews, most reviewers were somewhat happy with their experience overall. Customers consistently praise the helpfulness and professionalism of the staff, noting their supportive and responsive approach. Many people also appreciate the excellent service provided, highlighting smooth transitions and good support during implementation. Reviewers frequently commend the friendliness and efficiency of customer support, finding them very helpful with orders and inquiries. However, some people were dissatisfied with the product quality, describing meals as bland, unappetizing, or even unedible. There were also concerns about the food lacking flavour and having a strange taste.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with some customers expressing significant... See more

Staff

Users describe positive interactions with staff, highlighting their professionalism, helpfulness, and... See more

Quality

Customers consistently note ambiguous experiences with quality, with many reviewers expressing significant... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the professionalism and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently describing it as helpful, excellent,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We have used Apetito at our Nursing Home for a number of years. The quality and variety of the food is outstanding and is enjoyed by all. The customer service is also impeccable. Special menti... See more

Company replied

Rated 5 out of 5 stars

The team are helpful and supportive. It was an easy transition and my team knew that they had help and support available to them. The product is great. Easy to store, cook and serve with lots of Inf... See more

Company replied

Rated 5 out of 5 stars

I have been in charge of ordering and serving Apetito for over a year now. Besides the food being delicious, I find the ordering easy and the website very informative. Any changes needing to be made... See more

Company replied

Rated 5 out of 5 stars

We recently had the pleasure of welcoming Apetito to our care home for a tasting session, and it was a truly positive experience for both staff and residents. The team brought in a variety of new d... See more

Company replied


Company details

  1. #84 of 85 best companies in Food Manufacturer

Written by the company

apetito UK provides exceptional meals to organisations catering to the young and the elderly in the United Kingdom. Our meals are expertly crafted by our team of dietitians and chefs and then frozen to lock in the goodness. Based in Trowbridge, Wiltshire we produce great-tasting, nutritional food for Hospitals, Care Homes, Nurseries, Independent Schools and Local Authorities. We’re also the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

Why choose apetito?

Written by the company

Award-winning & friendly service
We’re the leading food producer for the health and social care sector and we’ve won The Queen’s Award for Enterprise – twice. We take great pride in our pioneering history of innovation within the food and drinks industry.
Safe & sustainable
We operate to the very highest standards, and this includes testing all of food in-house, minimising our impact on our environment, respecting the people we work with and supporting sustainable food producers. We’re proud to be a Living Wage employer and member of the Ethical Trading Initiative. We operate a successful programme of waste reduction and resource efficiency across our whole business.
High-quality ingredients & nutritious meals
Through our wide range of well-presented, nutritious meals to suit every taste and dietary need, we aim to make a real difference to lives of elderly and vulnerable people in care. We use only quality ingredients in our meals, which are prepped from scratch by our talented chefs and nutritionists, and then frozen within one hour to lock in nutrition, freshness and flavour.

Contact info

3.6

Average

TrustScore 3.5 out of 5

280 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(280)

36 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Poor customer service

My mum has been using Apetito for almost a year but we have cancelled the account. Why, I hear you ask....well most!y because of the abysmal customer service and a lack of interest in comp!aints. Examp!e 1: Late delivery of lunchtime meals; meals should arrive between 1.00 and 1.30 but have on occasions arrived between 2.30 and 2.45. Mum became hungry so had to make a sandwich which meant the meals were thrown away.
Examp!e 2: wrong meals being de!ivered, resulting in food not being eaten and thrown away. Nobody would put up with these occurrences in a restaurant so why is it deemed acceptab!e practice for a Meals on Wheels service. Good money is being paid to have meals delivered...it's not a free or charity service!!
Examp!e 3: the wrong menu request form being delivered with someone else's name, address and telephone number printed at the top of the the form, not good data protection!
Each time I comp!aimed I was just met with excuses. From my experience it seems that because mum is e!der!y customer service doesn't matter.

16 September 2019
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Anne, we’re sorry to hear you were disappointed with our service. We’d like to get in touch with you directly to discuss this further. If you would be able to give me a call on 01225 757337 I can look further into the issues you have raised. Thanks, Kara.

Rated 3 out of 5 stars

I broke my heel in the beginning of…

I broke my heel in the beginning of August.Discharged from hospital and signed up for meals on wheels.Did my preferred menus and gave to driver.A couple of times I've only received soup and dessert not what I ordered.Thank goodness for a really committed driver who is really caring and goes that extra mile.He gave me a dinner.I rang up to discuss this and left a message.As usual no call back.Glad that I will be able to soon get back to my own cooking as meals OK but not very appetizing to look at.

10 September 2019
Unprompted review
Rated 1 out of 5 stars

I’m surprised to find good reviews on…

I’m surprised to find good reviews on this company as my mother experience with them was dreadful.
The food is often overcooked and bland and lunchtime food can be delivered very late in the afternoon , sometimes near to 3pm .
My mother has Dementia and we expressly told Apetito that meals must be plated up and given to my mother and not left in the kitchen as she wouldn’t remember they were there and they would go uneaten but sadly often meals were left on the kitchen side and mum went hungry and food went into the bin .
We ordered Mum a teatime box too as she was unable to remember to make a meal at anytime, this box was incredibly disappointing, it contained either a tuna , cheese or ham sandwich all with mayonnaise, a piece of cake and either a banana or a satsuma which was put in the fridge where the cake and sand which would go hard and the banana blackened.
A few times Mum was charged the usual £4.50 for one of these supper boxes and Apetito would run out of sandwiches so the driver would go to the local Morrison’s and buy the cheapest sandwich at approx £1.50-£2.00 and that was all that was supplied but the full £4.50 was invoiced.
We set up a direct debit for both her lunches and supper boxes but they appear to have messed that up even and at the moment im disputing a bill of over £200 they say mum owes for food .
Their Admin dept are useless, you get a different answer from everyone you speak to .
If it is at all possible to find another way to ensure your elderly relative gets a good meal please try other avenues ...

14 August 2019
Unprompted review
Rated 1 out of 5 stars

Mum was charged the full £4.99 for…

Mum was charged the full £4.99 for every meal including soup without desert, meals where uneadible and under cooked ended up in the bin, delivery times where diabolical. Begrudgingly payed the £93 bill to receive another demanding £98. When we finally got through to complain fell on deaf ears. Appetito treat old people like they should be grateful for what they get. Serve this rubbish in prison and you would have a riot on your hands!! Do the elderly a big favour and stop making a fortune selling uneadible rubbish

10 July 2019
Unprompted review
apetito UK logo

Reply from apetito UK

Dear Paul, thank you for sharing your feedback. This is not the experience we expect our customer to have with our meals. We’d like to get in touch with you directly to discuss this further. Please do call us on 01225 757337 or email kara.simpson@apetito.co.uk so our Customer Service team can look into this for you further. Thanks, Kirstie

Rated 5 out of 5 stars

More than a meal service

It was comforting to know that, as well as getting two meals, Dad was also getting an additional welfare check. Apetito contacted us straight away when Dad locked the door from the inside and they couldn't get in. We only used the service for a few weeks as Dad then had to go into residential care but we were impressed with customer service. The meals looked tasty and Dad certainly seemed to enjoy them.

24 May 2019
Unprompted review
Rated 2 out of 5 stars

Crapetito

I wonder if apetito are writing their own reviews.....as our experience differs to most.
Unappetizing to look at at. Over cooked tasteless limited range of vegetables potato on top of the veg.
Inedible tough meat most the time.
Every mince dish tastes the same.
Processed chicken tasteless fish.
Pasta and veggie meals disgusting at times. Deserts all topping little fruit lack of custard. Cold ones far too sweet mostly.
Wonderful looking roast dinner on the brochure in reality the opposite.
Highlights macaroni cheese were not to bad.
Poor service arriving well after 2 most days even 3.40 a couple of days.
Drivers not that helpful. Hassle to get menus and help initially.
Many people I know view the same opinion but their is little choice of this type of service available.
Age concern meals are wonderful. 8 out 10 compared to apetito 2 in my opinion.
Not the best help and encouragement when one is I'll.
Jeff and Mum.

1 May 2019
Unprompted review
Rated 5 out of 5 stars

My friend was admitted to the hospital…

My friend was admitted to the hospital and told me that she enjoyed the food you served. She wants to know if she’ll be able to order your chocolate cake online or where can she purchase it? Thank you!

7 December 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Carla, thanks for your feedback. We’re really pleased to hear your friend enjoyed the meals. The chocolate cake is available to order from https://www.wiltshirefarmfoods.com, Kirstie.

Rated 5 out of 5 stars

Fabulous Annthea

I have only been involved with the Apetito purchasing for around 1 year but find that we are able to nutritionally calculate every meal is very important when working in elderly care. Most of the food is very tasty and looks delicious. I can not fault the fantastic customer service received by us with regards to Annthea it is always a pleasure for her to visit and to bring new meals and new ideas for presentation.

13 November 2018
Unprompted review
Rated 2 out of 5 stars

My 98 mother relies on meals from…

My 98 mother relies on meals from Apetito she is bed bound and they are supposed to plate up and take the meal in to her. Morning carer leaves a tray ready for them Despite several calls they are leaving it in the kitchen unboxed to be found by the afternoon carer uneaten. It cannot be reheated and has to be thrown away. Very poor service.

12 November 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Roz, thank you for sharing your feedback. This is not the experience we expect our customer to have with our meals. Do you mind emailing more information to kara.simpson@apetito.co.uk so our Customer Service team can look into this for you? Thanks, Kirstie

Rated 5 out of 5 stars

Passion for Service

I have worked with Apetito for a few years within the hospital and now care home settings in Stockport.
I have found their teams to be very professional, and helpful, not only with my staff, but great with the home managers and most importantly the residents.
We have had great tasting sessions with the residents recently, and they have an input on what they would like to see on their menus.
I have been to a "Farm to fork event" involving fruits a few weeks ago,organised by Lisa Delaney and found how important it was for both Apetito to use locally sourced fresh foods for their products, and for me to be able to say with confidence how traceable the food is to my clients.
Apetito really do pride themselves on their produce, Customer service, and training,.
Great work Apetito!

1 October 2018
Unprompted review
Rated 1 out of 5 stars

This company is supposed to provide Meals on wheels

This company is supposed to provide meals on wheels to my father who is registered blind and 83 years old.
Generally when the food is delivered he is very happy with the service, however, the problem is with the local delivery office when things go astray.
For two days running now, meals which usually arrive by 11.30am have not arrived by 2pm. So I have to first phone the local office. They never answer, if I am lucky there is an answerphone message telling me they cannot take the call but to leave a message, which I do.
I then wait, no one calls. After half an hour the only other number I can call is in Bath. The staff there always answer and try to help, but that help is limited to messaging the local office to ask them to contact me.
The local office never, ever respond or contact me which is unacceptable.
The meal usually arrives at some point (today it came at 3pm), only once was no meal delivered at all but there is never the courtesy of a response. This is not fair for a vulnerable person who has no idea if they are going to turn up or not.
I tried to contact them directly but their website is a maze and appears designed to get new customers rather than allow existing ones to get in touch.
This would be simple to fix, instead of a message on the answerphone saying they cannot reply leave a message, why not leave a message explaining how long the delay is or better still send a text message to the client or their contact to explain. This would also reduce the number of calls they must get allowing them more time to deal with whatever the issue is.

29 September 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Sue, thank you for sharing your feedback. Do you mind emailing us more information to customer.relations@apetito.co.uk so we can look into this for you? This is not the experience we expect our customer to have with our meals. Thanks, Kirstie

Rated 5 out of 5 stars

Good Service, good food and hassle free.

We have been having Apetito for about six years now, the service is excellent, customer service are very friendly and helpful, our Apetito development manager is always available for any help or advice and nothing is too much trouble.
We know our residents are getting good food and the nutrition they need, I would highly recommend Apetito.

25 September 2018
Unprompted review
Rated 5 out of 5 stars

I would highly recommend Apetito

I would highly recommend Apetito. They are a fantastic company to work alongside. They deliver the highest quality of food and provide us with a great service. The team at Apetito are always helpful and nothing is too much trouble. Overall great to work with.

20 September 2018
Unprompted review
Rated 2 out of 5 stars

Tasteless and bland

My mum is in a care home that use Apitito. She doesn’t enjoy the food and finds it tasteless and bland. I have tried some of their meals and also find them uninteresting and tasteless. We have expressed our views but nothing seems to change. I would not recommend Apetito.

12 September 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Penny, thank you for sharing your feedback. Do you mind emailing us more information to customer.relations@apetito.co.uk so we can look into this for you? This is not the experience we expect our customer to have with our meals. Thanks, Emily

Rated 5 out of 5 stars

we have been with Apetito now for just…

we have been with Apetito now for just over one year and in that time we have had excellent service. When the inevitable problems do occur we find that they are keep to solve any issues and are always very helpful and supportive. Our CDM, Paul Drye, is quick to respond and to assist us in any way he can.

3 September 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Alison, Thanks for your positive feedback, we're pleased to hear you're receiving an excellent service. Thanks, Kirstie

Rated 5 out of 5 stars

Satisfied customer

Sunnyside has been using Apetito's services for the past five years now. We find their services to be extremely efficient and the quality of products is outstanding. Our account manager Gillian Colocott is always available if we have any problems and goes above and beyond to assist us in receiving the best possible service. I would highly recommend Apetito to other companies

30 August 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Thanks for your positive feedback. We're so pleased to hear you are receiving a high standard of service and are enjoying our meals, Kirstie

Rated 5 out of 5 stars

Outstanding support from Apetito

Mark Midgley is my support manager from Apetito, he is always on hand to help me in any way he can, giving me good ideas and positive feedback
I leave him a message and he always gets back to me,
Apetito have a wide range of meals to suit every individuals taste and provide nutritional food for our residents! We get very high feedback from our residents and due to the large range of dishes can always adapt and change to suit their needs.

28 August 2018
Unprompted review
apetito UK logo

Reply from apetito UK

Hi Lesley, Thanks for your positive feedback. We’re really pleased to hear you’re receiving a great service from Mark and your residents are enjoying our meals, Kirstie

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look