Process was streamlined and easy to use, right through to completion. Only issue was not being able to find over 50s life insurance on my Aviva app… which was frustrating. Once I found it online the... See more
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Company details
- #193 of 231 best companies in Insurance agency
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
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United Kingdom
- www.aviva.co.uk
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My pension fund was transferred from…
My pension fund was transferred from Scottish widows, who were very efficient and speedy. Aviva seems so slow and unprofessional, it is taking me over 4weeks to make a withdrawal, and now I have to wait another week! Nothing like Scottish Widows !

Reply from Aviva
Absolutely superb,easy to follow.
BANK DETLES NOT TO BE KEEPED
Don’t waste your time with Aviva Zero…
Don’t waste your time with Aviva Zero car insurance.
The ‘zero’ stands for zero customer service. Any issue you have or may encounter, has to be dealt with online or via live chat, which works fine for basic stuff, but anything that requires a human conversation or slightly complex, gets shut down instantly and automatically ‘computer says no’, as some keyboard warrior can hide behind chat.
Not something I’ve experienced with other insurers, especially after an accident when you need the help and support.
In my own case, the Accident was dealt with fine (which is what you pay your money for) but I kept paying the policy for several months on a car I no longer had after it was written off, assuming that I had to do so whilst the final Claim went through. When I did contact them to cancel (online), I was charged £27, plus had an additional month of direct debit charged too. When contacting them to challenge this (again live chat the only option), was told a flat no to getting any refunds as it’s all in the T&Cs. Tough luck sunshine.
As I say Aviva ‘Zero’ stands for ‘Zero’ customer service. You get what you pay for as they say.

Reply from Aviva
Prompt service efficient every was…value for money
Prompt service efficient every was easy to do really pleased with price well done Aviva
easy and clear to use
Incompetence, gross ineptitude and complete lack of customer care
I have recently had to make two formal complaints.
The first concerns the error in Aviva’s description of my car on this year’s ‘invite’ as a ’saloon’ (4 doors) while it is actually a ‘coupe’ (2 doors). This error was also present on last year’s invite (2025) and it took several weeks and 7 repeated invites before it was resolved. My contact in the final resolution was Complaints Specialist (who asked me to contact him in future if any such problem resulted again - a contact which I was refused by your ‘Triage’ team). You can, I’m sure, imagine my surprise to see the 2026 invite carrying exactly the same error. Insurance companies are always at pains to point out how the customer is responsible for the accuracy of their own details (where an error can lead to the refusal of a claim), so I would expect the Insurance company to be at least as accurate. I made the initial formal complaint via an unsympathetic agent, who told me it would be 3 working days before I’d hear from her. At the very end of those 3 days (after I’d made a further call) the agent finally sent an email ‘telling' me the matter had been resolved. When I replied to this email asking for evidence, it disappeared and I heard nothing further. Fortunately, my 'sent mail’ still has a record of her declaration. Obviously, I would expect to see evidence (perhaps in a a re-sent invite) to confirm the issue was actually resolved.
The second complaint concerns the poor level of communication I received throughout this episode, particularly strange within this was the call I received from an agent pretending he was the agent (who had been a woman!) He has since professed to making a mistake over this yet had requested my basic details to establish my identity before telling me he was the original agent to whom I had logged the complaint. When I heard nothing further I called again and was informed no one had yet been assigned to review this issue and I would not hear any response for the next 40 days!
I won’t bore you with the rest of the inept communication; suffice to say after 3 weeks, I am still awaiting evidence for the first case and the promised compensation for the second.
As a customer, I am dismayed by the sheer level of bureaucracy within the company; the time and effort spent to resolve what is a simple error, which I was told had already been resolved 12 months before, is staggering. It leaves a customer wondering what difficulties lies before them should they actually have to make a serious claim for an accident.
House insurance
Very easy to find the information that I was looking for. Competitive rates too
Very easy online set up
Easy set up of new car insurance, changed from previous insurer. I was pleasantly surprised that the 'no claims bonus' was automatically checked with no further input from me.
great price
Shameful treatment to Irish shareholders
I tried to sell a small number of Aviva shares and was informed by Computershare in Britain that post Brexit they could no longer sell my shares as I was a resident of the Republic of Ireland and that I would be obliged to engage with a stockbroker. I then telephoned Computershare Ireland based at Citywest Business Campus Dublin 24 and was informed that they could not sell my shares & that I would need to employ a Stockbroker now I find myself in no man’s land and I do not wish to employ a stockbroker and as such I emailed Aviva for advice. Aviva had not got the decency to answer my email but instead demonised a new company that was set up to sell shares for Irish shareholders at zero commission. Aviva, shame on your house of cards.

Reply from Aviva
Disapointed…
Spoke to 4 people before I was finally put through
to a lady who could answer all my quires
Would have liked to be put through to the correct person
Hope Allen has a very Happy Birthday
Have a good day xxxxxx

Reply from Aviva

Reply from Aviva
Absolute Joke!
The customer service is an absolute joke! I was given 2 quotes, the first one was automated and it was over £500, the second one was more realistic at £130
I contacted customer service to check what was happening as there was a massive difference and I already have my car insurance with them.
After battling through the bots I managed to speak with 2 humans, the first couldn’t help me and the second one had absolutely no idea what she was doing and struggled with the language barrier of me English tongue.
What a performance! I would give zero stars if I could. There used to be a time when customer service meant something…. Not anymore

Reply from Aviva
Pensioner friendly
Easy and understand of your website as a retired service worker of 76ers Yound I managed to navigate the website confidently thanks.
Bernard
Great customer service.
I was extremely grateful to Auto Windscreens for bringing forward the date of the replacement when I requested it. The work was carried out perfectly and quickly while I waited and the people were friendly, efficient and helpful.

Reply from Aviva
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