Aviva Reviews 

62,701
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 12,862 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing very competitive, leading to significant savings compared to other providers. The user experience was consistently described as easy, straightforward, and efficient, making the insurance process simple and quick. Many also praised the website for being user-friendly, clear, and easy to navigate. However, some customers noted difficulties with customer service, including long wait times and challenges in speaking with human representatives, often encountering unhelpful chatbots. A few people also experienced technical issues with the website, such as problems uploading documents. Additionally, some reviewers mentioned receiving unclear explanations or conflicting information regarding their policies or service refusals.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive quotes and good value... See more

User experience

People report positive experiences with user experience, finding the process easy to set up and complete,... See more

Website

Consumers find the website to be positive, highlighting its ease of use for finding insurance coverage and... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the simple, efficient online... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Brilliant, I got a great quote of £275,compared to my renewal quote of £554 from Direct Line. They made the process of insuring my car easy. My only issue was after accepting my quote and fillowing th... See more

Rated 4 out of 5 stars

I got the most competitive quote for my motor insurance, but will it be the same experience come renewal time next year. It was easy to find the best quote and to use the Aviva website. However all... See more

Rated 4 out of 5 stars

The whole process was very easy and straightforward, and the price was competitive. It wasn’t the cheapest quote I received, but it was around the middle, and I chose Aviva because it is a well-know... See more

Rated 4 out of 5 stars

Go compare had details and quote was competitive. Just hope it isn’t heavily increased next time like some well known companies do.


Company details

  1. #192 of 230 best companies in Insurance agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63k reviews

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4.3

All reviews

(62,701)

12,044 reviews in the last 12 months

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Rated 1 out of 5 stars

So I called Aviva last week to change…

So I called Aviva last week to change the named beneficiary for my term assurance. I tried doing this online via my account but it wouldn't allow me because my policy is over 12 yrs old. The Customer Service guy assured me he would email the necessary paperwork. He didn't. So I called again this morning. After a lengthy AI auto run-around I finally got put through to a living human agent - or so I was told. I then waited and waited until finally, after 20 mins, I was disconnected. Shocking customer service. I have now emailed a complaint to the CEO. I shouldn't have to do this.

29 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi David, thanks for taking the time to explain what's happened. We can see this has been far from a smooth experience for you to get this sorted, we're here to help 🤝
If you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 170881

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Tried to log on to my Aviva via phone…

Tried to log on to my Aviva via phone app gave up after numerous unsuccessful attempts after navigating internet finally found a number where I could speak to a human human told me my avia app does not work on phones anymore wanted to check details on my policy not sure if given right information so ended up speaking to Aviva bot following day which led no where subsequently I will not be renewing my car insurance policy the whole experience was one of nightmares

28 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi John, thanks for sharing your experience with us here.
We're sorry to hear you've faced some issues logging into our app. Please ensure both your device and the app are running the latest updates. This should help resolve the issue, providing your device is still supported.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 3 out of 5 stars

Until I have a claim I couldn't rate…

Until I have a claim I couldn't rate any insurer even Aviva

24 July 2026
Aviva logo

Reply from Aviva

Thanks for sharing this with us, Lynn. We like to know how you found the process taking out cover with us, we'll with you every step of the way if you need us 🤝
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

My experience with Aviva's handling of…

My experience with Aviva's handling of my ill-health retirement claim has been extremely disappointing.

After submitting all the certified documents and medical evidence requested, I spent months chasing updates, only to receive inconsistent and often contradictory information. At various stages I was told they were waiting for my certifier, then the internal team, then my doctor, then that payment had started, and finally that my claim would not be paid.

I personally contacted my certifier, who confirmed he had already verified my documents directly with Aviva. When Aviva later requested additional information about my doctor, I provided everything requested. I was later told they were waiting for my doctor to respond to an email but when i contactedthe doctor he confirmed he didn't receive an email from Aviva. I was later informed by Aviva that no contact had actually been made.

The most confusing part is Aviva's claim that they could not verify my identity. The same certified passport and bank statement had already been accepted to verify my identity for a change of address, and Aviva even paid £50 compensation into the same bank account they later said they could not use because my identity could not be verified.

When I asked Aviva to explain exactly what part of the identity verification had failed and why the same documents were accepted previously but rejected for my ill-health claim, they refused to answer my questions and simply repeated that their decision would not change.

I submitted formal complaints, spent countless hours on the phone, was left on hold for long periods, and repeatedly had to explain the same situation over and over again and they keep changing goal post. As someone making an ill-health retirement claim, this entire experience caused unnecessary stress at an already difficult time. I expected clear communication, consistent information and transparent decision-making. Unfortunately, that was not my experience and they stressed me both physically and mentally. The whole process lasted for 4 months. I won't recommend to anyone.

29 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Ola, thanks for raising this with us here, we can see this experience has been far from easy for you, and not the smooth journey we aim to provide in these situations.
We appreciate your feedback, and will be happy to help get you in the best hands to discuss this further.
If you need to contact us. Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 170851

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

best insurance

best insurance

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's fantastic to hear you think we're the best insurance provider! We're delighted you've had such a positive experience and that we've been able to meet your expectations.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Quick,clear and straightforward

The prices and policy details are very clear and the website is easy to use.

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found everything quick, clear and straightforward. Having policy details that are easy to understand and a website that's simple to use can make all the difference when arranging your cover. We're also pleased that the pricing worked well for you.

Welcome to the Aviva Zero family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Unfortunately cannot give negative…

Unfortunately cannot give negative stars. Car run into by one of their customers. 3 weeks for engineer. Had to find garage to do repair. Cheque sent then cancelled. Car fixed 3 weeks ago. But still waiting for payment. Accident for £1,400 damage a week short of 4 months ago. Should be banned from doing business.

6 April 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can see why this has left you feeling so frustrated. Being involved in a incident is stressful enough, but then facing long waits, having to arrange the repair yourself, and experiencing delays with payment would understandably add to that frustration.

You’ve highlighted a number of issues, from waiting weeks for an engineer, to problems with the cheque, and then still being out of pocket months after the accident. When a claim takes this long to reach a conclusion, it can have a real impact on your day-to-day life.

Your feedback shows how important timely communication and prompt settlement are throughout the claims journey, and we appreciate you taking the time to share your experience.

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Good price, good cover.

Plain and simple questions.
Easy to navigate.
Good price.

27 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found the questions clear and straightforward, making everything easy to navigate. We're also delighted that the cover met your needs at a good price.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

5th update, what a mess up!

So, having struggled to get my monthly allowance from aviva from april , I now find that strange amounts have been coming into my bank account, that don't tally with the usual pension amounts.
Evidently, Aviva have no idea as they say that these don't appear to be from them, yet, clearly, as the bank attested, they all say aviva pension.
The upshot is that now the HMRC have destroyed my tax code, are going to dock my state pension by hundreds of pounds, and they're saying it's my job to calculate a projection for my 'income' over the next year. And to boot, they're saying that it was Aviva who gave them this ammunition. And Aviva say they don't have the same records of these payments as my bank!
The ineptitude is staggering.

28 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can see how worrying and frustrating this situation has become for you. After already experiencing difficulties with your pension payments, finding unexpected amounts appearing in your account, and then being caught between what your bank, HMRC and Aviva records appear to show, would understandably leave you feeling confused and concerned.

We also hear your concerns about the impact on your tax code and state pension. When information doesn't appear to match across different organisations, it can create a great deal of stress, especially when you're being asked to make projections about your future income without having clear answers about the payments you've received.

Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: **#170811**

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Insurance

Great service so easy to do

27 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review Shane! ⭐

It's lovely to hear you found the service so easy to use. Keeping things simple and straightforward is exactly what we aim for, and we're delighted you had a great experience with us.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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