Aviva Reviews 

62,712
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 12,862 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing very competitive, leading to significant savings compared to other providers. The user experience was consistently described as easy, straightforward, and efficient, making the insurance process simple and quick. Many also praised the website for being user-friendly, clear, and easy to navigate. However, some customers noted difficulties with customer service, including long wait times and challenges in speaking with human representatives, often encountering unhelpful chatbots. A few people also experienced technical issues with the website, such as problems uploading documents. Additionally, some reviewers mentioned receiving unclear explanations or conflicting information regarding their policies or service refusals.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive quotes and good value... See more

User experience

People report positive experiences with user experience, finding the process easy to set up and complete,... See more

Website

Consumers find the website to be positive, highlighting its ease of use for finding insurance coverage and... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the simple, efficient online... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Brilliant, I got a great quote of £275,compared to my renewal quote of £554 from Direct Line. They made the process of insuring my car easy. My only issue was after accepting my quote and fillowing th... See more

Rated 4 out of 5 stars

I got the most competitive quote for my motor insurance, but will it be the same experience come renewal time next year. It was easy to find the best quote and to use the Aviva website. However all... See more

Rated 4 out of 5 stars

The whole process was very easy and straightforward, and the price was competitive. It wasn’t the cheapest quote I received, but it was around the middle, and I chose Aviva because it is a well-know... See more

Rated 4 out of 5 stars

Go compare had details and quote was competitive. Just hope it isn’t heavily increased next time like some well known companies do.


Company details

  1. #192 of 230 best companies in Insurance agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63k reviews

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Asks customers to review

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4.3

All reviews

(62,712)

12,044 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely fantastic service

Absolutely fantastic service
Easy to set up

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's fantastic to hear you received absolutely fantastic service and found everything easy to set up. We aim to make getting your cover sorted as simple and straightforward as possible, so it's lovely to know that was your experience.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found a good price and that the extra benefits, such as the courtesy car, added value to your cover. Having those added features can provide extra peace of mind when you need it most.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

A lovely experience

It was lovely to speak to a real person straight away. Amanda was attentive, and very capable at dealing with my case.

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review Michaela!⭐

It's wonderful to hear you had such a positive experience. Being able to speak to a real person straight away can make all the difference, and we're delighted Amanda was attentive, capable and able to help with your case so effectively.

We'll be sure to pass on your kind words.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

Altho I was happy with the end product…

Altho I was happy with the end product I still beleive insurers need regulating as they are a law unto themselves

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you were happy with the end product. We also understand your feeling that insurance can sometimes seem complicated or difficult to navigate, which is why clear information and fair outcomes are so important.

We appreciate you taking the time to share your honest feedback and are pleased we could provide a product that met your needs.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Very reasonable

Very reasonable, easy process. Best quote I got including all features.

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found the process easy and the price very reasonable. We're delighted we could offer the best quote for you while still including all the features you were looking for.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

AVIVA beat everyone on price & value…

AVIVA beat everyone on price & value for £, - they saved me £160 and I’ve got a top class cover, so I’ve no worries at all!!
ABSOLUTELY BRILLIANT and a straight forward process 👍👍

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review GC!⭐

It's fantastic to hear we were able to save you £160 while still providing the level of cover you were looking for. Getting great value for money and having confidence that you're well protected is exactly what insurance should feel like.

We're also delighted that you found the whole process straightforward from start to finish. Thanks for choosing us and for such brilliant feedback! 👍👍

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

The whole process was clear and…

The whole process was clear and straightforward.

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found the whole process clear and straightforward. We work hard to make arranging cover as simple and easy as possible, so it's lovely to know everything was easy to follow from start to finish.

Welcome to the Aviva Zero family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Painless process

Painless process. price was very good for all of my requirements.

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review Graham ⭐

It's great to hear the process was painless and that the cover met all of your requirements. Finding the right protection at a very good price is always a bonus, and we're delighted everything came together so smoothly for you.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Competitive pricing

Very straightforward process and
competitive pricing.

27 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review Lorraine! ⭐

It's great to hear you found the process very straightforward and the pricing competitive. We aim to make arranging your cover as simple and stress-free as possible, so it's lovely to know that was your experience.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Easy and organised

27 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found everything easy and organised. Keeping things simple, clear and well structured is exactly what we aim for, and we're delighted that was your experience.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Easy Going

Hi Realy quite easy to follow instructions,to change insurance policy,and edit updates.Quite a put cheaper which is a plus now a days.Confused.com excellent site and better value than it's competitors

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you found it easy to follow the instructions when updating and managing your policy. Being able to make changes without hassle can make a real difference, and it's even better that you found the cover to be better value and cheaper too.

We're delighted the experience has been such a positive one for you.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

Quick easy and direct 👌

Quick easy and direct 👌

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review Alan!⭐

It's great to hear everything was quick, easy and direct. We work hard to keep things simple, so it's lovely to know arranging your cover was so straightforward. 👌

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 4 out of 5 stars

have just started with this insurance…

I have just started with this insurance company so it will take me a while to see if it's a good fit for me

29 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's great to hear you've chosen to start your journey with us. We understand it can take a little time to see how a policy fits into your day-to-day needs, so we're pleased you've taken that first step.

We look forward to supporting you along the way and hope your experience continues to be a positive one.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

I didn't think that at my age

I didn't think that at my age the insurance cost per month is so low. I was thinking about this for a while and this is ideal.

30 July 2026
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

It's wonderful to hear that the monthly cost was lower than you expected. Taking out Over 50s Life Insurance is an important decision, so it's great to know you found a plan that feels affordable and gives you the peace of mind you were looking for.

We're delighted it turned out to be the right fit for you.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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