Aviva Reviews 

62,594
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 12,862 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing very competitive, leading to significant savings compared to other providers. The user experience was consistently described as easy, straightforward, and efficient, making the insurance process simple and quick. Many also praised the website for being user-friendly, clear, and easy to navigate. However, some customers noted difficulties with customer service, including long wait times and challenges in speaking with human representatives, often encountering unhelpful chatbots. A few people also experienced technical issues with the website, such as problems uploading documents. Additionally, some reviewers mentioned receiving unclear explanations or conflicting information regarding their policies or service refusals.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive quotes and good value... See more

User experience

People report positive experiences with user experience, finding the process easy to set up and complete,... See more

Website

Consumers find the website to be positive, highlighting its ease of use for finding insurance coverage and... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the simple, efficient online... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Brilliant, I got a great quote of £275,compared to my renewal quote of £554 from Direct Line. They made the process of insuring my car easy. My only issue was after accepting my quote and fillowing th... See more

Rated 4 out of 5 stars

I got the most competitive quote for my motor insurance, but will it be the same experience come renewal time next year. It was easy to find the best quote and to use the Aviva website. However all... See more

Rated 4 out of 5 stars

The whole process was very easy and straightforward, and the price was competitive. It wasn’t the cheapest quote I received, but it was around the middle, and I chose Aviva because it is a well-know... See more

Rated 4 out of 5 stars

Go compare had details and quote was competitive. Just hope it isn’t heavily increased next time like some well known companies do.


Company details

  1. #191 of 230 best companies in Insurance agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63k reviews

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4.3

All reviews

(62,594)

12,921 reviews in the last 12 months

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Rated 2 out of 5 stars

Aviva

Aviva, a company I’ve used for car insurance for many years and have continuously recommended to anyone who mentioned car insurance as they’ve generally been great.

However recently I was a victim of robbery and my beloved vehicle which held sentimental value to me was taken.
I obviously informed the police and Aviva immediately….

Aviva settled the claim (which I am grateful for) however prior to agreement I had asked if the vehicle was recovered would I be able to purchase it back as it held sentimental value to me, I was informed it’s unlikely to be recovered according to stats but I would/should be given the opportunity to purchase it back.

However few months down the line, the police called me with amazing news that it had been recovered. So I informed Aviva immediately in hopes that they stick to their word of giving me the opportunity to buy it back. However I was told that even though Aviva is now the official/legal owner of the vehicle they will not be selling it to me… Instead sending it to a salvage company to dismantle/sell the vehicle which held sentimental value to me.

I have contacted Aviva several times via phone and emailed the CEO (from whom I haven’t received any response in weeks) in hopes that something could be done however unfortunately they said it’s not something they can help with. Instead have been told to contact the salvage company who also informed me they can’t help.

1 June 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Faraz, thanks for reaching out and feeding this back to us.
We appreciate this experience has been far from easy for you, and we're sorry you're no longer able to have the vehicle back.

You have the option to buy the vehicle back from the salvage company, who may be best placed to help, but if there's anything else we can do, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Easy to use

Easy to use, very fast quote and payment system, good customer service and communication via email.

27 July 2026
Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with Aviva's claims department, especially with the agent I spoke to, Maxime.

I contacted Aviva to better understand why my 2023 claim was determined to be 100% my fault. The accident occurred on an icy road with no salt applied, and I was driving approximately 35 km/h. I wasn't calling to argue—I simply wanted a clear explanation.

Unfortunately, Maxime was dismissive and unhelpful. He told me he had other clients to serve and didn't have much time to "lose" on my case. I found that comment disrespectful and completely unacceptable from someone working in customer service.

Regardless of the outcome of my claim, every customer deserves to be treated with respect and have their concerns addressed professionally. Based on my experience, Aviva's customer service fell far below my expectations.

27 July 2026
Unprompted review
Aviva logo

Reply from Aviva

Morning Erii.k,
Thanks for taking the time to leave a review.

We're sorry to hear about your experience and that you were left feeling disappointed by the service you received.

We understand that you weren't disputing the outcome of the claim, but were simply looking for a clear explanation of how the decision was reached. It's concerning to hear that you felt dismissed during the conversation, and the comments you've described don't reflect the level of service we aim to provide.

So we can make sure this is logged for you, please do pop us a private message on Facebook with your full name, D.O.B, policy number and best contact details -
Just search Aviva in the Facebook search bar and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 170652

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 4 out of 5 stars

Comparison site cheaper

Good quote with a good well known company- unfortunately the exact identical car insurance was £20 cheaper with a comparison site so i STILL opted for you but cia somewhere else

26 July 2026
Rated 1 out of 5 stars

No fault vehicle accident where we were…

No fault vehicle accident where we were not even in the car. Video evidence of a delivery driver driving into our car. Delivery company admits liability and provides insurance details and still Aviva have not refunded the money we have had to pay out for repair of our car. Instead they have sent us a satisfaction survey to complete stating that the case is closed. Do not insure your car with these fraudsters. Even their courtesy car policy just puts you in touch with Enterprise car rental and you have to agree to pay for the hire if they don’t approve the non fault claim in your favour.
Customer dialogue is non existent.

20 June 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Adrian, thanks for sharing this with us here.
We appreciate your feedback, and can understand why this has been a disappointing experience so far 🤝

So we can investigate this further, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 170638

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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