Balfe's Bikes - Waterloo Reviews 

942
TrustScore 5 out of 5

4.8

69-71 The Cut, Waterloo, SE1 8LL London, GB


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Rated 5 out of 5 stars

Alex was super helpful with getting the bike set up and explaining how everything worked with suspension adjustment, the motor etc. being my 1st EMTB bike. Would definitely come back here again.

Rated 5 out of 5 stars

Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more

Rated 5 out of 5 stars

I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more

Rated 5 out of 5 stars

Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k


Company details

  1. #61 of 95 best companies in Bicycle Shop
  2. #55 of 123 best companies in Activewear shop
  3. #21 of 32 best companies in Bicycle repair shop
  4. #39 of 60 best companies in Bike accessories store
  5. #11 of 24 best companies in Road Cycling

About Balfe's Bikes - Waterloo

Written by the company

The Bike Sales and Servicing Specialists.


Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.


We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.


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About Balfe's Bikes

Written by the company

Free Click & Collect
To our 12 stores across London and the South East
Free delivery
Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
0% finance
Available to help spread the cost via Klarna. Terms & Conditions apply.
Cycle to Work available
Vouchers accepted to save 25-39%
Online service booking
For our professional workshops
Balfe’s personal bike delivery
No unpacking required. Bike built and ready to ride straight away, for local customers

Contact info

  • 69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom

  • 020 4529 7777

4.8

Excellent

TrustScore 5 out of 5

942 reviews

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4.8

All reviews

(942)

4,812 reviews in the last 12 months

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Rated 5 out of 5 stars

Seamless Brompton Cycle2Work Purchase

I recently bought a Brompton using the Cycle2Work scheme through Balfe's Bikes, and the entire experience was incredibly smooth and straightforward.

The sales team provided excellent advice from start to finish. A special thanks to James, who went above and beyond by letting me know a new version of the bike was about to be released and asking if I preferred to wait for it. His transparency was fantastic, and the team made the voucher process completely clear and stress-free.

I received regular order status updates throughout the wait, and the delivery service was seamless. It has been an absolute joy dealing with such a professional and pleasant company from initial enquiry right through to delivery. Highly recommended!

23 May 2026
Unprompted review
Rated 4 out of 5 stars

Competent and reliable

I needed a damage assessment for my bike insurance. They were helpful and accommodating, four stars because it took a while, which I guess is due to them being in a busy location. And bike shops becoming a dying breed in London.

7 May 2026
Rated 1 out of 5 stars

Quick Fix but Overpriced for a Simple Job

Hi,
I visited the Waterloo Balfe’s Bikes store because the handlebar on my Specialized e-bike was wobbling. I believed it needed a new star nut, which I explained to the mechanic after he initially wasn’t sure what the issue was.
He then replaced the star nut, which took around 10 minutes. However, I was charged £23 for this relatively quick and simple job, which I don’t feel is a fair price. There was also no clear pricing displayed for this type of repair.
I appreciate that the issue was resolved, but the cost felt quite high for the work involved—especially as I was assisting by holding the handlebar during the repair. I’d recommend more transparency around pricing for small jobs like this.

7 May 2026
Rated 5 out of 5 stars

I was seriously impressed with the…

I was seriously impressed with the service and help that I got from the team at Balfe's bikes when I dropped in this morning. My day visiting some Veterans looked in doubt as my Gears had stopped working. Nothing seemed too much trouble and despite their work load they kindly fitted a new gear cable for me and fixed the issue swiftly. This is definitely the go to place for Cylists in London. Stella service from very pleasant and highly skilled people.
Bravo Balfe's

5 May 2026
Unprompted review
Rated 5 out of 5 stars

Great place to buy

Very friendly, helped to choose all components and the bike, and helped with details for the cycle to work scheme - they had everything needed from cleaning supplies to the bike, so it's great with cycle to work scheme.

28 April 2026
Rated 5 out of 5 stars

Knowledgeable and professional

These guys are professional and knowledgeable about bikes. The advice is excellent and the workshop is in the shop, which means they fit stuff on th spot.

If you are looking for a very cheap bike, go online. If you want to buy the right bike, go to Balfes

23 April 2026
Rated 5 out of 5 stars

Great service

Great service. Ordered some gloves on lunch time and they arrived at the Waterloo branch by 11 the next day. Swift service

23 April 2026
Rated 5 out of 5 stars

Great guys

Great guys, really good advise and service. They know about bikes and tell you all about it

17 April 2026
Rated 5 out of 5 stars

Brilliant service

The service I get from the guys in the Waterloo branch is brilliant. From when you enter the store to updating you for collection.

14 April 2026

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