I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
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Had a thorough maintenance service and then followup checks to adjust new brake cables earlier this year. Good service and helpful staff. Bike shop is in a good location near Waterloo Station.
Balfes bikes is literally the best bike shop/franchise in London, since Brixton cycles closed down I struggled to find a shop were the main core value was customer satisfaction. They have expert Mach... See more
This was my second bike purchase from Balfe's in 12months. Despite finding the one I was after cheaper elsewhere, I called in to see if they could get close on price, due to previous experience (whi... See more
Company details
- #62 of 96 best companies in Bicycle Shop
- #61 of 124 best companies in Activewear shop
- #21 of 31 best companies in Bicycle repair shop
- #40 of 63 best companies in Bike accessories store
- #14 of 22 best companies in Road Cycling
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
899 reviews
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I recently bought a Specialized Allez…
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused slight disappointments but it was more attributed to fixing some issues with breaks, so glad due diligence was done.
Balfe was also later able to compensate for me for a sudden price drop just days after buying the bike which I think was a great gesture and speaks about their focus on customer experience.
26 June 2026
A joyful buying experience
Balfe's Bikes in Waterloo makes the purchase of my new gravel bike a joy! The bike was ready assembled at the shop, and I got to test-ride it on the road near the shop, and final adjustments were made before leaving the shop. Friendly and very helpful staff. Very happy with the service... and the bike, of course.
11 June 2026
Great service
Had a thorough maintenance service and then followup checks to adjust new brake cables earlier this year. Good service and helpful staff. Bike shop is in a good location near Waterloo Station.
17 April 2026
Staff in there are absolutely great
Staff in there are absolutely great. I called up about a bike and they built it and held the bike for me so I could come in and try it out first. Got to test ride it inside and out the shop. Really helpful staff!
15 June 2026
Love the bike!
Brilliant service! Prompt and efficient delivery. Thank you so much! Bike was half price too - result!!
19 June 2026
Very helpful
16 June 2026
Great range of products
Great range of products, good prices, and super easy in-store returns. Thanks Balfes
10 June 2026
Staff are always friendly and helpful
Staff are always friendly and helpful , click and collect for free , good prices
13 June 2026
The team at Waterloo identified the…
The team at Waterloo identified the problem I was having and sourced a new motor from the manufacturer under warranty. Great service.
6 June 2026
Balfes bikes is literally the best bike…
Balfes bikes is literally the best bike shop/franchise in London, since Brixton cycles closed down I struggled to find a shop were the main core value was customer satisfaction. They have expert Machnics and are good value.
Feels more like a family then a generic bike shop
3 June 2026
Easy and experience as ever
Aside from them having the product at a reasonable price, I've always found it an east and pleasant experience dealing with Balfe's. They always seem willing to go the extra mile
2 June 2026
Nice staff, pressured process
On the day of picking up my bike i couldn't fault the guy dealing with me, very attentive, but the process leading up to this felt very pushy in terms of purchasing the bike. i don't think they mean it to come across this way as i think the issue might be more of a storage problem and the need to free up space, but as a customer this isn't my problem to solve and being chased for payments or pick up is off putting.
6 June 2026
Amazing support in consulting the best…
Amazing support in consulting the best bike for you and social ridings on Saturdays!
24 May 2026
5* Service from start to finish
5* Service from start to finish. Cormac was fantastic he could not to enough for you. My daughter is a very happy girl with her new bike. We will definitely be coming back 10/10
24 May 2026
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