Alex was super helpful with getting the bike set up and explaining how everything worked with suspension adjustment, the motor etc. being my 1st EMTB bike. Would definitely come back here again.
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See what reviewers are saying
Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
Company details
- #62 of 96 best companies in Bicycle Shop
- #55 of 122 best companies in Activewear shop
- #21 of 32 best companies in Bicycle repair shop
- #38 of 61 best companies in Bike accessories store
- #11 of 24 best companies in Road Cycling
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
938 reviews
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Great experience buying my 1st EMTB
Alex was super helpful with getting the bike set up and explaining how everything worked with suspension adjustment, the motor etc. being my 1st EMTB bike. Would definitely come back here again.
14 August 2026
Antonio at Waterloo very helpful and…
Antonio at Waterloo very helpful and skilled with old hub change bikes having resurrected two for me from going to the scrap bin , 1957 triumph and at 1980’s Dawes . Proper mechanic and kind explanation rather than exasperation with an elderly luddite !
13 August 2026
Great introduction to the world of…
Great introduction to the world of electric bikes. Knowledgeable and very pleasant staff. Would definitely recommend to friends.
1 August 2026
Jason and the team at Balfe’s Waterloo…
Jason and the team at Balfe’s Waterloo are great - very knowledgeable and helpful
11 August 2026
Excellent customer services 👌
3 August 2026
Purchase of giant tcr
Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions.
A few days later I decided to buy online as it was most convenient in the end. Smooth process and delivery. Very happy with bike and would highly recommend the shop.
1 August 2026
Really helpful and knowledgeable staff
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
5 August 2026
Many thanks for fixing the Sadle
Many thanks for fixing the Sadle, what a relief. Inadvertently I lost a piece that got stuck in the post. Imposible task you fix it for me. Thanks again Catalina
2 August 2026
Not the greatest service not from the…
Not the greatest service not from the Waterloo staff but the website took my money and order of an Brompton olive bag , told me it was in then when I arrived it was a stick mistake and there was no bag. Got the bag about 10 days later .
What I will say say is a week later I visited Balfes at mate street :( :( :(
Awful servic! came in for some help and I felt like I was putting the staff out.
Bought a Brompton from Balfes mare street last year.
Came back for help regarding saddle insert and was palmed off.
Ending up spending £450 at condor the next day because they helped me without hesitation for something small u like Balfes.
Very disappointing
1 August 2026
Great combo of real shops & online
A great combination of real shops and online shopping.
14 July 2026
The staff are always really helpful and…
The staff are always really helpful and friendly.
24 July 2026
If you click & collect Balfe staff…
If you click & collect Balfe staff always make sure you leave with the right size, even if you've ordered the wrong one - they will speedily get in the next one up/down.
Top service!
24 July 2026
Great staff and customer service
Great staff and customer service. Super knowledgeable and always extremely helpful.
23 July 2026
I've not even got my bike back yet and I'm disappointed!
I've not even got my bike back - I dropped it in last Wednesday for a simple pre-booked service, it hasn't even been looked at yet and its EOP Monday Ive been told it 'might' be ready tomorrow. I had to call (they hadn't called me to apologise about the delay) and the guy I spoke to didn't even know if they had my bike in their possession. I understand that its busy but there doesn't seem to be any kind of system. Had I known it would take a week, I wouldn't have booked it in.
27 July 2026
Unprompted review
Always hit the mark
I've only used Balfe's a couple of times for workshop (mainly because the nearest shop is some distance away) repairs, but they've been brilliant. I mainly use them to buy stuff - bikes, accessories, etc. - and they are brilliant
10 July 2026
Great Service the staff was on the…
Great Service the staff was on the money in what i needed.First time buying my cycle shoes from Balfe's Bikes Waterloo and not the last.
Thank You for the great service keep up the fab work
18 July 2026
Friendly and helpful staff
15 July 2026
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