Cruise1st Reviews 

7,373
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 253 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly and knowledgeable staff members for providing truly exceptional assistance throughout the entire holiday planning phase. People note that the booking process is extremely straightforward, highly efficient, and thoroughly well-managed from start to finish. Consumers frequently emphasize the great quality of customer service and the valuable recommendations offered by helpful representatives. However, some people mentioned unexpected issues with flight bookings and experienced difficulties when trying to make sudden trip changes. Reviewers noted that communication regarding flight arrangements or handling certain alterations could sometimes become quite frustrating and complicated.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpful, professional, and... See more

Booking process

Consumers find booking process to be positive and straightforward. Many reviewers praise the helpful staff... See more

Service

Reviewers highlight positive aspects of service, noting that agents are patient, professional, and always go... See more

Customer service

People report positive experiences with customer service, highlighting helpful and knowledgeable agents who... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with opinions varying widely depending on individual... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had no problems whatsoever making the original booking everything ticked the boxes, we then had to change our dates which incurred some costs (mainly from the cruise company) but the whole package... See more

Rated 5 out of 5 stars

Stop!! Look no further- these are the very best cruise holiday people, service is excellent, price is unbeatable. Everything from start to finish is polished and professional but they are also so frie... See more

Rated 5 out of 5 stars

This is our 6th cruise booked through cruise 1st and two of them were for a larger family group so had some added complexity. MIchael Thomas is a cruise consultant and specialist that we have spoken t... See more

Rated 5 out of 5 stars

I saw the advertised cruise and needed to know more about it. Victoria Benjamin has booked cruises for us before and we are always delighted with her work. She listens to what the customer wants and o... See more


Company details

  1. #37 of 37 best companies in Cruise agency

About Cruise1st

Written by the company

We are compliant with ABTA & ATOL:
So your booking is protected when made with Cruise1st.

We are an award winning Cruise Agency:
AAA: Agent Achievement Awards 2021

We specialise in Cruise bookings:
Unlike some Travel Agencies, who offer Cruise Holidays as an extra. We are specialised in Cruise Holidays. Each of our cruise specialists are trained to have an in-depth understanding of the cruises we offer. Plus many of our cruise specialists are ex crew members. So they have a very detailed knowledge of what to expect while on-board a cruise ship.

We are honest with our customers:
We are looking to have a positive long term relationship with our customers. Many of our first time customer, are repeat customers. We pride ourselves on the quality service both our booking agents and customer service staff provide. They always do their best to help our customer requests or enquiries.

More than 20+ Cruise experience:
We have been working as a Cruise Travel Agency for more than 20 years. The times might have changed! But our desire to provide valuable information and best cruise offers for our customers remains the same.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7k reviews

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Asks customers to review

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Hasn’t replied to negative reviews

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4.4

All reviews

(7,373)

233 reviews in the last 12 months

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Rated 5 out of 5 stars

This is our 6th cruise booked through…

This is our 6th cruise booked through cruise 1st and two of them were for a larger family group so had some added complexity. MIchael Thomas is a cruise consultant and specialist that we have spoken to now on multiple occasions. So friendly, courteous, efficient and professional at every stage. Nothing is too much trouble and wouldn’t go anywhere else.

29 March 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting customer service and hotels…

Disgusting customer service and hotels throughout our trip. We have not heard from them at all about our return trip via Dubai even after many emails voicing our concerns.
The hotels they have booked us into are atrocious- the Dorsett Wanchai room overlooked a Muslim cemetery with no clear windows just a wooden screen so like sleeping in a coffin.
The Mi Rochor in Singapore is like student halls of residents with a 15 sq ft room!
Never again would I book through this uncaring, incompetent company.
Very disappointed. ☹️
We are still in Singapore feeling stressed about our pending flights in and out of Dubai

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Cruising the world with Cruise1st!

Our Cruise1st agent works over and above board to find our cruises and to make them tailor made to our wants&needs. We have now booked four cruises from the Far East to the French Polynesian islands and from Antarctica to Alaska. With New England and the Philippines to be organised . We have already recommended the company and agent to family and friends. With one of our friends already making a booking. Thank you Cruise1st and thank you for your energy and time Dave Dove!!

9 March 2026
Rated 5 out of 5 stars

Excellent Service

Excellent service. James could not have done more to assist with my booking. Very informative. Very efficient and worked over his finish time to help me choose a cabin suitable for what I required.

16 March 2026
Rated 1 out of 5 stars

AVOID

Abysmal, sales agents can lie and defraud seemingly without repercussion. I will never use them again, AVOID.

14 March 2026
Unprompted review
Rated 5 out of 5 stars

FAB U LOUS!! Wouldn't use anyone else …

Our first NCL cruise and we were nervous as read some negative reviews,how wrong!!! We had an amazing cruise, ship, food, entertainment,excursions all brilliant and will definitely use NCL again. Our hotel pre cruise in New Orleans was brilliant,flights all great too
As always Cruise1st are the best, best prices,best offers, best itineraries,just 100% best at everything and their cruise agents are fabulous nothing is ever too much and they reply immediately to emails too!! We wouldn't use anyone else for our cruises

19 February 2026
Unprompted review
Rated 5 out of 5 stars

We have just returned from our Cruise…

We have just returned from our Cruise including hotels stays stays that was very meticulously organised by Cruise1st and we had a fabulous time and we are pleased with everything.
However we have the greatest gratitude to Cruise1st for stepping up to the challenge of a much unprecedented situation of a war breaking out in the Middle East and after all our flights home were cancelled by the airline last minute Cruise 1st did not delay sorting out alternative flights to get us home safely and efficiently. We could not have asked more from our cruise operator especially as lots of our travel companions who had an almost identical itinerary but booked through other well known cruise specialists were left to sort out their own travel arrangements home and/or additional accommodation and at their own cost and often being completely ignored by their operators and many are still at the original destination so far from home feeling afraid and alone with no help. We are so pleased to have picked Cruise1st and will always be grateful to them for standing by us and getting us home. June & Dave

9 March 2026
Unprompted review
Rated 5 out of 5 stars

This is the third time we have booked a…

This is the third time we have booked a cruise through Cruise1st and we have always been impressed with their service. Freddie is proactive in helping us choose the best hotel to stay in before the cruise and always replies to queries promptly. We will have no hesitation booking further cruises through Freddie and appreciate his customer care.

9 March 2025
Unprompted review
Rated 5 out of 5 stars

I noticed on your TV channel on sky an…

I noticed on your TV channel on sky an Australian and New Zealand cruise. I then called your number and this was the first time I spoke to Farah Karim. Well from this first conversation she was extremely helpful with my enquiry. Over the period of booking and my consent enquiries for information she was absolutely fantastic all ways called me back and even on her days off she would contact me with information. From booking for a total of 11 adults and even an added Hong Kong stay before our cruise and my hotel changes in Australia and New Zealand , what a credit to your company. She went above and beyond for her job , she even emailed whilst I was away, making sure we had no problems and having a great time, who does this sort of service nowadays . Farah was also sorting out again 11 adults again for a Japan cruise before we went away, and we wanted to see how all the people got on together before booking. On my return I asked her to re visit the booking enquiry she started before we went away with, the attention of booking the trip as everyone got on so well. But to our shock the cruise for sept 2027 had gone up £2000 per adult , shock horror. I then look about and found the same cruise cheaper with another cruise agency , and this showed again how good Farah was, she was going on holiday herself to Portugal , even so she stilled made contact to your office and her manager to try and get the same offer. But tv cruise 1st was unable to be completive this time , and with regret I am unable to use Farah again for this cruise , which I really hope I get the same customer care she gave us. She is a gem in your company . Thanks Farah , we will speak again one day . Neil

1 February 2026
Unprompted review

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