Cruise1st Reviews 

7,374
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 253 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly and knowledgeable staff members for providing truly exceptional assistance throughout the entire holiday planning phase. People note that the booking process is extremely straightforward, highly efficient, and thoroughly well-managed from start to finish. Consumers frequently emphasize the great quality of customer service and the valuable recommendations offered by helpful representatives. However, some people mentioned unexpected issues with flight bookings and experienced difficulties when trying to make sudden trip changes. Reviewers noted that communication regarding flight arrangements or handling certain alterations could sometimes become quite frustrating and complicated.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpful, professional, and... See more

Booking process

Consumers find booking process to be positive and straightforward. Many reviewers praise the helpful staff... See more

Service

Reviewers highlight positive aspects of service, noting that agents are patient, professional, and always go... See more

Customer service

People report positive experiences with customer service, highlighting helpful and knowledgeable agents who... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with opinions varying widely depending on individual... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had no problems whatsoever making the original booking everything ticked the boxes, we then had to change our dates which incurred some costs (mainly from the cruise company) but the whole package... See more

Rated 5 out of 5 stars

Stop!! Look no further- these are the very best cruise holiday people, service is excellent, price is unbeatable. Everything from start to finish is polished and professional but they are also so frie... See more

Rated 5 out of 5 stars

This is our 6th cruise booked through cruise 1st and two of them were for a larger family group so had some added complexity. MIchael Thomas is a cruise consultant and specialist that we have spoken t... See more

Rated 5 out of 5 stars

I saw the advertised cruise and needed to know more about it. Victoria Benjamin has booked cruises for us before and we are always delighted with her work. She listens to what the customer wants and o... See more


Company details

  1. #37 of 37 best companies in Cruise agency

About Cruise1st

Written by the company

We are compliant with ABTA & ATOL:
So your booking is protected when made with Cruise1st.

We are an award winning Cruise Agency:
AAA: Agent Achievement Awards 2021

We specialise in Cruise bookings:
Unlike some Travel Agencies, who offer Cruise Holidays as an extra. We are specialised in Cruise Holidays. Each of our cruise specialists are trained to have an in-depth understanding of the cruises we offer. Plus many of our cruise specialists are ex crew members. So they have a very detailed knowledge of what to expect while on-board a cruise ship.

We are honest with our customers:
We are looking to have a positive long term relationship with our customers. Many of our first time customer, are repeat customers. We pride ourselves on the quality service both our booking agents and customer service staff provide. They always do their best to help our customer requests or enquiries.

More than 20+ Cruise experience:
We have been working as a Cruise Travel Agency for more than 20 years. The times might have changed! But our desire to provide valuable information and best cruise offers for our customers remains the same.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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4.4

All reviews

(7,374)

233 reviews in the last 12 months

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Rated 1 out of 5 stars

DO KOT USE THIS COMPANY

I am currently stranded in Bali due to the ongoing situation in Dubai. My flight was due to leave in 2 hours but has been cancelled. I have had NO communication from the company. There is no emergency number on their website so can only call between 9 & 8 Monday to Saturday (this happened on a Sunday) there is no info on their website. DO NOT BOOK WITH THIS COMPANY. ABTA will be getting a strongly worded email on my return!

2 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Servicei

The booking was carried out by Cruise 1st rep Stephanie Hunter who’s knowledge & excellence was second to none, she booked exactly what we wanted.

17 February 2026
Rated 5 out of 5 stars

Great booking experience

Great booking experience. Highly recommended asking for Freddie if you're booking, great advice and customer service. Was in two minds to book, but after speaking to Freddie booked there and then.

Some great tips shared and very much looking forward to our first cruise.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Poor cruise 1st customer service

We booked an India golden triangle and Dubai cruise for Jan 2027 before Christmas and then on the 20th January 2026 we wanted to change the booking to cruise with Derek in March 2027. We emailed on the 21st Jan as the new offer for the cruise ended on the 31st. We were not contacted back until
the 5 Feb with a quote which was massively around £700 more . Ammendment fee was £100pp which we accept. We have used Cruise 1st a few times ,and we feel this is unacceptable to wait 2 weeks to change dates and be asked to pay a lot more through no fault of our own and left us very disappointed. All in all it's poor customer service.

5 February 2026
Unprompted review
Rated 1 out of 5 stars

Flight errors at Cruise 1st

I advised Cruise 1st of a change to one of our flights made by Air France. As this would mean a much longer wait in Paris before flying to Manchester, we requested to change to an earlier flight. This was agreed by Cruise 1st, but in so doing our seats were changed from Business Class to Economy for all outward and return flights without our permission. I pointed this out and it was sorted, but without even an apology for the mistakes. This was sloppy work and rather rudely dealt with.

12 February 2026
Rated 1 out of 5 stars

Alleging false advertising

Placed reliance on statements made by Derek from The Cruise Channel on making a booking with MSC Poesia. In my view the statements made by Derek were at best misleading and may be more correctly stated as false marketing. It has led me to conclude that the company is more interested in getting money from the cruise companies that it promotes than ensuring that it accurately portrays a cruise experience.

I would emphasize that the cruise was not booked through this company and this is only a review of their promotion material through the Cruise Channel

6 February 2026
Unprompted review

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