DFS Furniture - Birmingham Reviews 

5,211
TrustScore 5 out of 5

4.9

John Kempe Way, B12 0HU Birmingham, GB


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See what reviewers are saying

Rated 5 out of 5 stars

The salesman Amjad was really amazing, listened to what I wanted & explained the item purchased & others sofas I was considering & in the end chose what I wanted with Amjads help. Also the manager L... See more

Company replied

Rated 5 out of 5 stars

Sandra at the Highgate, Birmingham branch was very thorough and courteous. She was patient while we made our decisions and explained the purchase procedure clearly. She did not pressurise us at any st... See more

Company replied

Rated 5 out of 5 stars

Unfortunately we forgot the name of the gentleman who helped us today. However he was very helpful with looking for the right sofa with our preference of colour, fabric feel and style of sofa. We walk... See more

Company replied

Rated 5 out of 5 stars

Staff member (imran)was very welcoming and knowledgeable. Offered us tea/coffee and was very professional and polite. I came into just have a look but ended up purchasing my sofa.

Company replied


Company details

  1. #13 of 394 best companies in Home Furniture Shop
  2. #2 of 56 best companies in Furniture Accessories
  3. #12 of 244 best companies in Homewares Shop
  4. #5 of 113 best companies in Living room shop
  5. #5 of 93 best companies in Sofa store
  6. #2 of 25 best companies in Upholstery shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5k reviews

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4.9

All reviews

(5,211)

97,647 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid DFS

Avoid DFS — terrible customer service and aftercare

One of the worst companies I’ve ever dealt with. I received new sofas, but the back cushions barely had any filling in them, leaving me having to pay extra money out of my own pocket to put the issue right. What makes it worse is that the finance company did nothing to help, and the Ombudsman also declined to assist. In the end, I’ve been left to fork out more money to resolve an issue that shouldn’t have existed in the first place.
For the sake of £20, you would think DFS would have simply done the right thing and honoured the cost, but instead they seem determined to squeeze every last penny out of their customers. The technician who dealt with the matter was also rude, vindictive and arrogant, which only added to an already stressful experience. I’ve had nothing but stress dealing with this company, and now I’m paying £20 to correct their mistake because the sofa was not as described from day one. I’ve dealt with companies such as Furniture Village and Sofology, and my experience with their customer service and aftercare has been far better.

Save yourself the stress and look elsewhere. There are plenty of furniture companies that offer much better customer service and aftercare.

12 August 2026
Unprompted review
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good afternoon Mr Khan,

Thank you for taking the opportunity to share your review with us, we are disappointed to hear of the issues you have experienced with your product. We can confirm that multiple assessments have been conducted by DFS and third party companies, no fault was found upon their inspections. Due to this, we have offered to order parts for you on a chargeable basis and will deliver the parts to you once received.

Kind regards
Holly M
DFS Customer Support

Rated 1 out of 5 stars

Avoid DFS

Avoid DFS — terrible customer service and aftercare

One of the worst companies I’ve ever dealt with. I received new sofas, but the back cushions barely had any filling in them, leaving me having to pay extra money out of my own pocket to put the issue right. What makes it worse is that the finance company did nothing to help, and the Ombudsman also declined to assist. In the end, I’ve been left to fork out more money to resolve an issue that shouldn’t have existed in the first place. For the sake of £20, you would think DFS would have simply done the right thing and honoured the cost, but instead they seem determined to squeeze every last penny out of their customers. The technician who dealt with the matter was also rude, vindictive and arrogant, which only added to an already stressful experience. I’ve had nothing but stress dealing with this company, and now I’m paying £20 to correct their mistake because the sofa was not as described from day one. I’ve dealt with companies such as Furniture Village and Sofology, and my experience with their customer service and aftercare has been far better.
Save yourself the stress and look elsewhere. There are plenty of furniture companies that offer much better customer service and aftercare.

11 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good afternoon Mr Khan,

Thank you for taking the opportunity to share your review with us, we are disappointed to hear of the issues you have experienced with your product. We can confirm that multiple assessments have been conducted by DFS and third party companies, no fault was found upon their inspections. Due to this, we have offered to order parts for you on a chargeable basis and will deliver the parts to you once received.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Customer Service

The way she welcomed me into the store and her description of the product and its uses was excellent.

11 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Norman,

Your feedback is greatly appreciated, thank you for sharing your review with others and we look forward to you receiving your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Kev was amazing in explaining all…

Kev was amazing in explaining all details. Thanks to him.

10 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Best customer service

Great staff very welcoming and very very helpful

10 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Riz,

Thanks for your fabulous review, we love to hear it!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

The staff went above and behelp…

The staff went above and beyond to help me find what I wanted they were very patient taking the time to advise me on which sofas were manuel and we had a laugh

8 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We’re really grateful and appreciate you taking the time to share your experience with us.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

DFS good customer service

Let us have a look around without any pressure then offered us a nice hot drink as the salesman could see we had maybe settled with the one we were sitting on and he asked if we needed assistance. You either want to buy one or not and he then continued to explain all the sizes.

8 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

We were served by Imran

We were served by Imran, lovely young man, very polite and friendly, gave us loads of options to choose which helped me to make my mind up with ease, he even stayed back because we were feeding our baby, didn’t rush us or made us uncomfortable. Fantastic service. Thank you Imran

8 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Imran was a great help… went above and…

Imran was a great help… went above and beyond to help us understand the cinesound sofa. Big Thankyou and can’t wait to get it delivered!

8 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

An excellent customer service by Iram

An excellent customer service by Iram
Thank you you made our trip much more easier

8 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for sharing your great review with us.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

The sales assistant was very patient

The sales assistant was very patient, professional, informative with us, offered lovely coffee and gave my husband a coffee I time to discuss our decision. No complaints on the purchase made today. Informed approx 2 weeks gor delivery

7 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Louise,

Thank you so much for your kind review, we’re happy to hear you had a lovely experience when visiting our store and received refreshments. We look forward to welcoming you again next time!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

The sales man was very helpfull and…

The sales man was very helpfull and understaning. Nothing was to much trouble.

7 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Cebert,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Good experience was created at the…

Good experience was created at the door. Asked if we had been there before allowed to browse and help was there when needed.

7 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Overall it was a positive experience…

Overall it was a positive experience thank you!

31 July 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Sandra was an amazing sales person we…

Sandra was an amazing sales person we gave her our criteria and she knew exactly where to go. She answered every question that we had her customer service was amazing thank you.

5 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Walked in greeted by nice man jimmy i…

Walked in greeted by nice man jimmy i told him what i was after and that i wanted to look by myself he said call me when you need me he then aproached me few minutes later i told him i like that but it needs to be manual not electric jimmy said we can arrange that which i was shocked at we sat and chatted i chose colour and thickness of leather he came across as honest even told me sides and back of chair is not leather jimmy told me about lots of extras which i declind jimmy was very helpful and keyed up i will return to store in the future we have a 3 piece from DFS over 10 years still going good

5 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Excellent service by imran he made us…

Excellent service by imran he made us feel really welcome and explained everything in detail. An absolute asset to your team.

5 August 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

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